BLOG.HOOTSUITE.COM — Blog / Social When’s the last time you just went to a store and bought a big-ticket item without doing any online research? If you’re anything like the 93 percent of Pinterest users who use the social media platform to plan purchases, you can’t really remember. Pinterest is the…

MEDIUM.COM — There’s nothing wrong with madly optimistic appraisals of how technology might benefit human society. But the current drive for a post-human utopia is something else. It’s less a vision for the wholesale migration of humanity to a new a state of being than a quest to transcend all that is human:…

BLOG.HOOTSUITE.COM — Blog / Social You probably know that word-of-mouth is one of the most valuable forms of marketing out there: It’s been shown to influence 20 to 50 percent of all purchasing decisions. After all, potential customers are much more likely to be receptive to recommendations from a…

NYTIMES.COM — A resolution to encourage breast-feeding was expected to be approved quickly and easily by the hundreds of government delegates who gathered this spring in Geneva for the United Nations-affiliated World Health Assembly.Based on decades of research, the resolution says that mother’s milk is…

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ADESPRESSO.COM — How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number and couldn’t list off every single one. I know I couldn’t. You know what else I’d bet money on? That there are a few groups that you’d be able to think of immediately. Those that offer value to you, in…

BLOG.HOOTSUITE.COM — Blog / Social YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the latest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail. To save you time, we hunted down the best…

INC.COM — Looking to bolster your social media engagement? With engagement-centric social media algorithms becoming more commonplace than ever, comments on your social posts are becoming more important than ever before. In the past few years, social media platforms, from Facebook to Instagram to Twitter have begun to prioritize forms of engagement, such as comments, higher than chronology more than ever before with the ultimate goal of building community on each of their platforms.

BLOG.HOOTSUITE.COM — Blog / Social Since Mark Zuckerberg’s 2018 announcement that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, it has become trickier than ever to ensure your organic content gets the screen time it deserves. But,…

BLOG.HOOTSUITE.COM — Blog / Social Can you draw? When asked this question, most people scoff and answer a definitive “no.” However, take a pencil, connect it to paper, and leave a mark. You have drawn. Writing is a skill much like drawing in this sense. Many believe that they simply cannot write, or…

ADESPRESSO.COM — When it comes to Instagram updates, we’ll sometimes get one big new feature (if we’re lucky) and a lot of little ones. New stickers, new camera effects, things that absolutely matter and can help us step up our marketing game, but nothing necessarily overwhelming. That is not what happened this…