Valuable Tips to Help Your Social Marketing 70 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

Addicted to your Smartphone? This Formula is Why

WIRED.COM — In September 2007, 75 students walked into a classroom at Stanford. Ten weeks later, they had collectively amassed 16 million users, $1 million dollars in advertising revenue, and a formula that would captivate a generation.The class—colloquially known as “The Facebook Class”—and its instructor,…

How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns

MOZ.COM — Is there a formula for wildly successful content marketing campaigns? It’s a question we ponder a lot at the Fractl office.We do have our own tried-and-true formula that we continually tweak based on our observations of what does and doesn’t succeed. To help us spot trends that shape this…

5 Social Media Innovations That Are Changing the Retail Industry

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong More than 84 percent of smartphone users in the U.S. go online to look up products before purchasing. E-commerce is slowly taking over the consumer world with sales reaching $394.9 billion in 2016, up nearly 16 percent from the previous year. To…

5 Tools to Improve Your Copywriting That The Pros Love

ADESPRESSO.COM — Copywriting and content marketing are both a combination of creativity and science. You need to choose the exact right words to have a strong-sounding cadence and an immediate appeal to readers, or else they might gloss over it. Using just the right adjectives can make a difference. Is your…

Social Media Writer’s Block? 7 Ways to Kickstart Creativity

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp When you have a million items on your to-do list, creative time can easily fall by the wayside. However, it’s one of the most important—and often most neglected—aspects of a social media manager’s job. If you write for social, ignoring creative time…

How to Drive Traffic With Your Facebook Cover Photo

SOCIALMEDIAEXAMINER.COM — Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. How to Drive Traffic With Your Facebook Cover Photo by Marie Page…

16 Facebook Accounts That Will Make You Smarter

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Seeing the overwhelming response to our recent 16 Twitter Accounts That Will Make You Smarter post, it seems that so many of us are turning to social media in the quest for knowledge. While you may feel that your hours spent commenting, liking, and…

4 Ways to Get People to (Genuinely) Like You on Social Media

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes, more followers, and boost engagement—the question is how do you get people to genuinely…

5 Execs Doing Social Media Well and What We Can Learn From Them

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Everyone you know is on Facebook. Or Twitter. Or something. Everyone but… gasp—the CEO of the company you work for? It’s true—61 percent of CEOs have no social media presence whatsoever. In a digital business world where customer service is…

6 Social Media Video Formats Marketers Need to Try

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s…

Here Is Amazon’s Star-Studded Super Bowl Ad, Destined to Be One of Sunday’s Favorites

ADWEEK.COM — Amazon on Wednesday rolled out its full Super Bowl spot, and the marketer clearly went all in—buying 90 seconds of airtime and roping in numerous celebrities for what has turned out to be one of the more entertaining spots released so far. As hinted at in the teaser, the plot involves Alexa—the voice assistant on Amazon’s Echo products—losing her voice.

 Interesting Articles This Week

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