SOCIALMEDIAEXAMINER.COM — Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? To explore how to sell with video on YouTube and Facebook, I interview Jeremy Vest. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…

ECONOMIST.COM — WHEN the first printed books with illustrations started to appear in the 1470s in the German city of Augsburg, wood engravers rose up in protest. Worried about their jobs, they literally stopped the presses. In fact, their skills turned out to be in higher demand than before: somebody had to…

FASTCOMPANY.COM — Ever wonder what you’re doing wrong? A new analysis by Sprout Social uncovers some of the reasons why consumers call out brands and companies on social media, and it turns out, people don’t like liars. Dishonesty was cited as the most common reason someone called out a brand, with 60% of…

MOZ.COM — Have you noticed it’s getting harder and harder to build referral traffic from Google?And it’s not just that the competition has got tougher (which it certainly has!).It’s also that Google has moved past its ten blue links and its organic search results are no longer generating as much traffic…

ADESPRESSO.COM — Social videos are convincing, and they resonate with users; this is good news. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand. But with the incredible technology available today, we…

MOZ.COM — Preface This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s a rallying call to ensure our industry has a full understanding of just how big, disruptive, and transformational it will be — and that, as a result, we need to…

HOOTSUITE.COM — Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence?We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your…

MOZ.COM — What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling…

HOOTSUITE.COM — Webinars live 4 Ways You Can Prove the Value of Social Media in Government Sharing important information and delivering citizen services are two of the most critical—and costly—functions in government agencies. Join our webinar…