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Valuable Tips | Interesting Articles This Week

Repurposing Video Content Into Multiple Mediums With AI Tools

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work? In this article, you’ll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial intelligence (AI) tools for video repurposing […]

The seduction of false promises

Why do we buy the pitch of the snake oil salesman, the flim-flam man, the con artist, the demagogue or the trickster? As our modern world becomes more informed and more rational, we see an increase (not the expected decrease) in scams, hustles, and chaos. There are Jokers and Riddlers on every corner, and our email box and mailbox are filled with schemes and manipulations. None of them would succeed.

What Marketers Should Know About Influencer Pods

Have you noticed familiar names popping up in the comments of every single one of your favorite accounts’ social media posts? Perhaps this person has an unhealthy infatuation with the creator or thought leader’s online presence, or maybe they’re a highly-trained bot. While both could be true, there’s another, more harmless possibility. I’m referring to influencer pods. What are influencer pods?

SocGholish Malware: What It Is & How to Prevent It

Website malware comes in all shapes and sizes, each with its own unique methods of attack and evasion. One threat making regular headlines is SocGholish, a sophisticated and persistent malware that has been targeting websites for over 7 years. Understanding how SocGholish operates and learning how to protect against it is essential if you want to mitigate risk and protect your site visitors. In t

How to Automatically Deploy WordPress Theme Changes Using GitHub and Deploy

Do you want to automatically deploy WordPress theme changes to your website? Most professional web developers use a version control system like GitHub or Bitbucket and automatically deploy their changes to staging or live sites. You can use a deployment system such as DeployHQ to act as an intermediary between your Git repository and your server. In this article, we will show you how to automatic

WordPress 6.6 Beta 3

is here! Please download and test it. This beta version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites—you risk unexpected results if you do. Instead, test Beta 3 on a local site or a testing environment in any of these four ways: Plugin Install and activate the WordPress Beta Tester plugin

SEO & AI: How These Worlds Will Collide And Cause Chaos

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Less than a year after launch, ChatGPT reported over 100 million weekly users according to OpenAI’s CEO Sam Altman . Our latest research found that there were roughly 127 million monthly visitors to OpenAI’s ChatGPT platform as of May 2024. According to TechCrunch, ChatGPT

I Tried Out the 8 Best Free Headline Analyzers — Here Are My Results

Writing a headline can be harder than writing a 1,500-word article. But that’s no excuse for writing bad ones, especially when help is so easy to come by. Like email subject line testers , headline analyzers can help you get more clicks by using algorithms to assess factors like SEO, word count, and sentiment (is it positive, negative, or neutral?). There are a lot of headline analyzers out there

How to Fix Plugins Disappearing From WordPress Dashboard

Have you ever logged into your WordPress dashboard and noticed some of your plugins are randomly missing? This is a common issue that many users face, and it can have several causes. There could be a conflict between plugins or themes, user roles and permissions might not be correct, or there is malware on your site. In this article, we will show you what to do when plugins are disappearing from

“What will I tell my boss?”

If you can’t answer that six-word question, you’re selling a commodity. Organizations don’t buy things, people do. And people at companies aren’t spending their own money, so this is the only question on the table. A cogent story, based on affiliation and status, one that sees and respects the dynamics of the organization, is actually what they’re paying for.

What’s Coming in WordPress 6.6 (Features and Screenshots)

WordPress has already rolled out the beta for version 6.6 for testing. As the second major WordPress update of 2024, it involves a lot of hard work from many contributors. We’ve been closely following its development and are excited to share all the new features expected in this release. Let’s dive into the fantastic features and enhancements coming in WordPress 6.6. Note: You can try out the bet

These AI Tools Upped My Productivity, Here’s How

Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI’s cultural renaissance. It has become a part of everyday workflows and conversations. HubSpot’s AI Proof

The intentional stance

Dan Dennett explained that it began as a survival mechanism. It’s important to predict how someone else is going to behave. That tiger might be a threat, that person from the next village might have something to offer. If we simply wait and see, we might encounter an unwelcome or even fatal surprise. The shortcut that the intentional stance offers us is, “if I were them, I might have this in mind

Spam 3.0

Any fully open system of digital communication will corrode over time. Bad messages will crowd out the good ones. The new normal: Someone finds a database of every residential property, then another of cell phones. An AI is trained to call every homeowner, every day, asking if they’re thinking of selling their home. Millions of calls an hour. The leads (one out of 40,000 calls, perhaps) are sold

Highlights from WordCamp Europe 2024

2,584 attendees participated in the 12th annual WordPress event in Europe, held at the Lingotto Conference and Exhibition Centre in Torino, Italy. The Mole Antonelliana in Torino, illuminated to celebrate WordCamp Europe 2024 From June 13-15, 2024, WordPress enthusiasts from across the globe gathered in Torino to explore and celebrate the world’s most popular web platform. A dedicated team of 250

Better than Google

I haven’t done a Google search in months. Perplexity is more powerful, more pleasant and more effective. Instead of being corrupted by invasive ads, surveillance and sneaky dark patterns, it presents you with a simple, footnoted explanation of exactly what you’re looking for. Asked and answered. And I like that there’s a pro version that we can pay for. This makes us the customer, not the product

How to Add the Ultimate SEO Dashboard in WordPress

Do you want to add an SEO dashboard to your WordPress admin area? An SEO dashboard acts like your personal command center, giving you a clear view of your website’s SEO health. It allows you to track your SEO progress, identify areas for improvement, and ultimately drive more organic traffic to your site. Here at WPBeginner, we’re all about making search engine optimization easy for everyone.

What is a RACI Chart? Project Uses, Examples & Free Template

Your project’s success hinges on a single crucial factor: clarity. When we say clarity, we’re talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out. Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine.

Boundaries and limits

They serve different purposes. The fence near the train tracks is a boundary. You can go near it without risk. The electrified third rail, on the other hand, is a limit. If you touch it, you’re done. Boundaries can give us room to innovate and thrive. Budgets, schedules and specifications all exist to show us where the safe areas are. Sure, go to the edges and challenge the boundaries, that’s why

8 Advanced Landing Page Tips to Skyrocket WordPress Conversions

Getting people to visit your website’s landing page is just half the battle. Once people are on your site, you’ll want them to actually convert. In my years of experience building landing pages, I have learned that intelligent landing page optimization makes a real difference. Elements like social proof, videos, and animated headlines can grab user attention, clearly point them to your call to

The 12 Best AI Writing Tools (And How They’re Different)

There are many AI writing tools on the market, and it’s hard to understand how they differ from each other. …

How to Write a Letter of Recommendation [+ Free Template]

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression. A recommendation letter differs from a resume or a cover letter because it comes from someone who knows you well, so it should feel more personal.

Post-SEO: Influencer and Content Trends Redefining Marketing in 2024

Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility.

Selling More With Instagram: A Proven Organic Strategy

Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you’ll learn a proven organic framework for selling more on Instagram without relying on paid ads. The Power of Instagram for Selling In today’s digital age, businesses are always looking for […]

2023 Hacked Website & Malware Threat Report

Education is essential for defending your website against emerging threats. That’s why we are thrilled to share our . Disseminating this information to the community helps educate website owners about the latest trends and threats. This year, we’ve included new insights to highlight the most prevalent tactics and techniques observed in compromised web environments and remote scanners. Key takeaway

Here’s What Healthcare Marketers Must Know in 2024

To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed how medical care is administered overnight, in ways that have proven more lasting than anyone could have anticipated. As the healthcare industry continues to undergo seismic changes, healthcare marketing trends naturally follow suit. Between lingering …

11 Best Shared Inbox Tools to Help Manage Team Emails (Expert Pick)

At WPBeginner, we manage a lot of customer and team emails across different projects and websites. Along the way, we’ve tried many shared inbox tools to find the best ones for ourselves and small businesses in general. Keeping track of your team’s communication can be a real headache. With so many shared inbox tools out there, choosing the right one can feel overwhelming. That’s why we’ve taken t

A 9-Step Guide to Writing an SEO Proposal [Free Template]

Imagine you have hundreds of files in a folder labeled “Important Files.” Some of the files are named by date, some by subject, and some by author. You have to sift through all of them to find a review of the new neighborhood pizza place. Without a consistent filename or organizational structure, you’re not going to find that review anytime soon. That scenario illustrates the value of technical

How to Transition to a Monthly Recurring Revenue Model

Are you tired of the feast-or-famine business cycle in your agency? Want to sell based on the value you provide rather than the time it takes? In this article, you’ll discover a proven strategy for implementing a monthly recurring revenue model that can transform your agency’s growth and success. The Pitfalls of the Feast-Or-Famine Cycle […]

Did we give up before AI arrived?

Plenty of creative pundits are decrying the speed and cost of creating pretty good work with an AI. It can often draw, write and compose as well as a mediocre freelancer, sometimes better. But why were there mediocre freelancers? The system that pushed us to turn our writing into oatmeal and our art into paint by numbers was here long before OpenAi showed up. When the bar is raised, it challenges

WordPress 6.6 Beta 2

is here! Please download and test it. This beta version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites—you risk unexpected results if you do. Instead, test Beta 2 on a local site or a testing environment in any of these four ways: Plugin Install and activate the WordPress Beta Tester plugin

On Writing a Tagline (and Pitching It, Too)

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. Peggy is one of the firm’s copywriters, responsible for writing (and pitching) ad copy. Lou is her boss…

How to Create Peer-to-Peer Fundraising in WordPress (Step by Step)

Are you looking to create peer-to-peer fundraising in WordPress? If you have a charity organization, then you can allow your supporters to create their own fundraising campaigns on your website and raise money for the cause. This allows users to play an active role and spread awareness to their own audiences. In this article, we will show you how to easily create peer-to-peer fundraising in WordPress

AI Workflows: How to Get Started

Looking for ways to automate your work? Wondering if AI could help? In this article, you’ll discover how to use AI to create repeatable workflows for your business. Understanding AI Workflows for Business An artificial intelligence (AI) workflow is a process that uses AI to perform productive tasks for you repeatedly. The AI workflow is […]

What spoiled wrecks

There’s nothing wrong with abundance and joy. But being spoiled causes two real problems: it makes it difficult to appreciate what you have. If perfect is the standard, it’s rarely met and never exceeded. it leads to tantrums. Tantrums about sharing, about the lack of ‘more’ and about the endless poverty of

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Interesting Articles This Week

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