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Valuable Tips | Interesting Articles This Week
Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: Cheaper Simpler Dumber More short term Easier Coarse More convenient Hyped But it’s also possible to choose a marketplace that rewards: Durability Difficulty …
How to Automate Your Personal Reputation Management
In today’s digital world, information spreads like wildfire. That includes information about you. What people read about you online—whether accurate or not—impacts your reputation and potentially all aspects of your life. You want the things people read about you to be true. But keeping track of everything that appears online […] The post appeared first on ….
20 Common B2B Marketing KPI Examples to Track Performance
Marketers of every stripe are feeling the pressure to prove the ROI of their efforts. In B2B marketing, this proof is even more important — and harder to quantify. Long sales cycles, large buying committees, and convoluted customer journeys all make measurement more challenging. But data-driven marketers are up for the task. We have the capability to measure a host of key performance indicators …
How WordPress Is Creating a Faster Web
Today, WordPress powers more than 40% of the web . That’s a massive reach—one that comes with a similarly large responsibility. With so many people using the CMS, the WordPress community should always consider strategies for improving the visitor experience. This is where website performance plays a crucial role. How fast a web page loads, how quickly a page reacts when you click a button, or how
WP Briefing: Episode 77: Let’s Talk About Data Liberation
Explore the WordPress Data Liberation project in this exclusive behind-the-scenes episode discussing WordPress migrations. Joining us is WordPress Executive Director Josepha Haden Chomphosy, along with special guest and sponsored contributor Jordan Gillman. Together, they’ll look at how the project is expanding opportunities to benefit from the freedom and flexibility WordPress offers. Don’t miss…
Everything You Need to Know About YouTube Affiliate Marketing in 2024 (+ Expert Tips & Examples)
If I were a creator, one of the first channels I’d explore is YouTube affiliate marketing. Think about it: Whether you’re sharing a tutorial or a product review, you can add affiliate links to every YouTube video description you create. Not only that, but you can also stack multiple links to products you recommend without having to put them all in one “link in bio.” Plus, you don’t have to worry…
10 Best Technical Documentation Software for WordPress
Are you looking for the best technical documentation software for WordPress? Technical documentation software helps you easily write, edit, and manage documentation inside WordPress. This enables users to get the information they need without asking for support and helps you reduce support queries. In this article, we’ll show the best technical documentation software for WordPress that you can us…
“How do you get the word out?” I’ve heard this from presidential candidates, from small business leaders and nonprofits as well. It’s easy to believe that the goal of marketing is to shout, hype, hustle and otherwise promote. It’s tempting to focus on your story as the top of the pyramid, and decide that your work is to share that story to everyone downstream, downwind or near you. Hire a PR firm…
A barback supports the bartending staff. There are always clean glasses and fresh ingredients, ready to go. Having someone else do your mise en place can dramatically improve your productivity. And now, with a bit of effort, you can train an AI and a few systems to do it for you. If you won’t, your competition will…
[Relevant aside: If you get this blog by email, apologies for the glitches of the last few days caused by my provider. If you ever see a broken link or something that doesn’t render, you can visit the blog . It always has the latest version, typos fixed. It’s much easier to fix the blog over time than it is to re-send an email due to an error. The irony of ‘live’ in this post is not lost on me. ..
What kind of culture will we build? At work, in our community, online? Compliance Quality Inquiry Inclusion Consumption Possibility and/or Fear Each of us builds culture every time we interact with anyone else. Opting out isn’t possible, all we can do is decide what sort of impact and contribution we’re each going to make. It’s tempting to say, “they” build culture, and to see that some have far…
The challenge of nonprofit fundraising
When someone starts a business, they spend a bunch of time with a business plan, working to raise funds and get it off the ground. After that, though, the purpose of the business is completely aligned with the idea of not running out of money. We run a business to make money, not to spend it. If done well, there’s no more fundraising after a startup period. On the other hand, nonprofits sign up …
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email,…
13 Best HubSpot Alternatives for 2024 (Free + Paid)
Are you looking for alternatives to HubSpot? HubSpot is a popular customer relationship management (CRM) software that offers popular solutions for all your marketing and sales needs. However, it can be very expensive to use as your business grows. In this article, we will share some of the best HubSpot alternatives for your website. Why Do You Need a HubSpot Alternative? HubSpot is a comprehensive…
Updating our stuck interactions
There are few sitcoms, thrillers or plays where the plot can tolerate the addition of a cell phone. Once the characters have the ability to connect and clear up misunderstandings at will, a lot of tension disappears. If Juliet had had a smartphone, she and Romeo would have ended up married, living in a house in the suburbs. And the ubiquitous meeting-in-person has a similarly long history. And yet…
The Ultimate Guide To Email Marketing
Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap…. Continue Reading
Credit Card Skimmer Hidden in Fake Facebook Pixel Tracker
In recent months, we have encountered a number of cases where attackers inject malware into website software that allows for custom or miscellaneous code — for example, the miscellaneous scripts area of the Magento admin panel, or WordPress plugins such as Custom CSS & JS. Custom script editors are popular with bad actors because they allow for external third party (and malicious) JavaScript and
Every internet success works because the network effect kicked in. There’s no other way for an idea to reliably and economically reach a big enough audience to be sustained. That’s why Super Bowl ads make so little sense in 2024. Ideas that spread win. I wrote a bestseller about this 20 years ago, and I still take the insight to heart. One challenge with fundraising is that it’s awkward to share.
How to Build Trust and Make Money With Ethical Affiliate Marketing
Are you looking to make money with affiliate marketing? Adding compelling product recommendations to your blog content can boost your revenue by 30%. But you need to earn the trust of potential shoppers before they will click on those affiliate links. They need to know that your website is legitimate, the products you recommend will do what you claim, your affiliate partners are above board, and
Creating Viral Reach on YouTube Even if You’re Brand New
Need to grow substantial YouTube reach? Wondering what’s working in 2024? In this article, we’ll explore creating viral reach on YouTube. Why Should Marketers Pay Attention to YouTube? In today’s digital age, YouTube has become an essential platform for businesses, marketers, and content creators looking to expand their reach and engage with their target audience. […]
That’s the first part of the confusion. It’s a group of people who can’t decide what the thing they do is supposed to be. Is it: Advertising Publicity Increasing retail distribution Direct and measured response SEO Making the logo pretty Wholesale and trade relationships Maintaining the status quo and not screwing up Keeping the website running Positioning Creating network effects Community engagement
5 Reasons Why a Content Audit Is Useful
If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. This systematic review serves as a comprehensive health check for your brand’s online presence, surfacing issues that may be impeding your visibility and uncovering opportunities to make fast gains. There’s a reason why, according to research from Semrush
Over the next few days, I’m going to feature a new project we launched today. A small and mighty team has been working on this for a year. I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about a billion dollars a day from individuals. That money goes to great use–for the arts, for healthcare, for education,
The Top 7 SEO Tools for Growing Agencies in 2024
SEO tools are crucial for agencies to cater to their clients’ diverse needs and edge out the competition. This write-up reveals the top SEO tools for agencies in 2024. Why are top-of-the-line SEO tools needed? Because they help agencies deliver better results to their clients and stay competitive. The right tools effectively carry out SEO audits, enhance SEO content optimization, and ensure thoro
How to Build a Bio Link Page to Share Your Blog Content
Interested in learning how to add a bio link page to your WordPress website? Bio link pages are a great way to send more traffic to your blog posts, store, and other valuable pages. Learn how to create a link in bio page in WordPress, so you don’t have to rely on third-party platforms.
How to Do Content Syndication in WordPress (Beginner’s Guide)
Users have often asked us if they can use content syndication to get website backlinks or content. Most WordPress blogs use content syndication, which is a built-in WordPress feature that makes it easier to share content using RSS feeds . This feature allows users to subscribe to your website using news reader software. It also enables other websites to automatically share your content on differences
Personal Branding Tips for Agency Owners
Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? In this article, you’ll discover how to leverage your personality to build client trust and supercharge sales. Becoming the Public Face of Your Brand As a marketing agency owner, deciding whether to become the public face of your […]
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet. On the other hand, there’s more than a 95% chance that the sea levels in Mi
WordPress 6.5.2 Maintenance and Security Release
Note: Due to an issue with the initial package, WordPress 6.5.1 was not released. 6.5.2 is the first minor release for WordPress 6.5. This security and maintenance release features 2 bug fixes on Core , 12 bug fixes for the Block Editor , and 1 security fix. Because this is a security release, it is recommended that you update your sites immediately. Backports are also available for other major W
Learn from My Mistakes: 7 Digital Course Pitfalls to Skip
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Mistakes are part of the journey for every digital course creator, and trust me, I’ve made my fair share of them as I’ve built my business. But for every one of these missteps, there’s been a valuable lesson. My name is Amy, and I help entrepreneurs grow their businesses w
9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond
The Psychology of Short-Form Content: Why We Love Bite-Sized Videos
Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can’t help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting. Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues. Sure, I could blame the n
Which Is Better: Thrive Architect vs Divi vs Elementor
Are you looking for a landing page builder for your WordPress site but are not sure whether to choose Thrive Architect, Divi, or Elementor? Choosing the right page builder will allow you to customize your website and landing pages for better user experience and flexibility. This can help generate leads, increase conversions, and boost your site’s SEO. In this article, we will compare Thrive Architect
Instagram Updates: Ads, Messaging, Carousels, and More
Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Expanding Number of Carousel Images Instagram is currently experimenting with an expanded Carousel feature that allows select users to include […] The post appeared
Have you ever wondered what the wiring layout behind the control panels at Abbey Road studios was like? Neither have I. The Beatles recorded some of their best work there, and I have no idea if it was a rat’s nest of tangled wires, or if each wire was labeled, coded and perfectly aligned. Just as I have no idea if Eliot Peper writes his novels in Scrivener or Word. Yes, of course, for sure, it he
Web Shells: Types, Mitigation & Removal
Web shells are malicious scripts that give attackers persistent access to compromised web servers, enabling them to execute commands and control the server remotely. These scripts exploit vulnerabilities like SQL injection,
Interesting Articles This Week
