Valuable Tips to Help Your Social Marketing 345 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week


TikTok Updates: Search Ads, Attribution Analytics, and More

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Search Ads Toggle TikTok has introduced a new Search Ads Toggle feature that gives brands the ability to serve ads alongside organic […] The post appeared first on Social Media Examiner .


Strategic Pricing in eCommerce: Tactics for Your WooCommerce Store

Explore strategies for strategic pricing in eCommerce. Learn to enhance revenue and customer satisfaction for your WooCommerce store with our comprehensive guide. The post ” ” first appeared on WP Mayor .


The next one

When asked what his favorite composition was, Duke Ellington said, “the next one.” This is the essence of the artistic process. When we’re in the liminal space between now and what is about to come, we’re fully alive.

How to use Priority Intelligence Requirements (PIRs) with Feedly

Priority intelligence requirements (PIRs) have caught on in private sector threat intelligence spheres as a best practice for intelligence teams, but what exactly are PIRs and why are they widely used? This blog post answers these fundamental questions and how to operationalize your PIRs inside Feedly using our PIR Blueprint

Writesonic Review

Whether you need website copy, social posts, long-form articles, or anything in between, AI tools can help you produce high … Read More » The post Writesonic Review appeared first on .

WebP vs. PNG vs. JPEG: The Best Image Format for WordPress

Don’t know whether to use WebP, PNG, or JPEG images on your WordPress site? Images bring life to your content and make your website more attractive. However, choosing the right file format is important for performance. If your images take a lot of time to load, then your site won’t provide a great user experience. In this article, we will compare WebP vs. PNG vs. JPEG and help you pick the best i

Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought lea

Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? I tested

Is Threads losing steam? [New Research]

Threads , Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic —it was an exciting app for consumers to try out amidst X’s growing controversies. Despite

Late-stage technocrats

Water flows downhill, and tech solves the easy problems first. After the launch of Amazon and Google, when smartphones reached critical mass, an easy problem to solve involved bridging information with stuff. So you could use your phone to summon a car, a case of beer, a dog sitter or just about anything that someone with resources might want to get, with convenience. It took little in the way of

Emotional labor and its consequences

Forty years ago, Arlie Russell Hochschild wrote about emotional labor. The work that frontline employees had to do (especially women) in managing and expressing emotions as part of their job. She talked about how exhausting it was for flight attendants to show up with a smile, even when they didn’t feel like it. Emotional labor is the opposite of the industrial economy’s task-based, measured outp

Complex or complicated?

Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally. If you’re lucky enough to be handed a complicated problem, know that effort and guts can often get you where

Elevate B2B Marketing News Weekly Roundup: B2B Content Marketing Study, Top Enterprise Ad Priorities & Creativity’s Rising Brand Role

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research] 72 percent of B2B marketers have said that they use generative AI tools, with 51 percent using the technology to help brainstorm new ideas, while some 61 percent have indicated that their organization currently lacks AI usage guidelines — three of numerous findings contained in newly-published annual B2B content ma

RedHat on Connecting B2B Content for ROI – Across Sites and Teams

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World

100+ of My Favorite Halloween Puns As a Marketer [Inspired by Real Campaigns]

I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I’ve se

What Is Google Knowledge Panel + How to Claim It With WordPress

Are you wondering how to claim a Google knowledge panel? When you are looking at a search engine results page (SERP), Google often displays informational panels about people, organizations, and products with the most important facts in one convenient place. This is known as a Google knowledge panel. In this article, we will show you what a Google knowledge panel is and how to claim it for your bu

The shifting status of more data

How do we know if we’re doing a good job? In some fields, it’s always been pretty easy to tell. Either the building falls down or it doesn’t. Either the car starts after you charge the battery or it’s still dead. We can ask easy questions about how long it took or how much it cost. But endeavors with crisp measurements often don’t attract people looking for a different sort of work. At many schoo

Tampered OpenCart Authentication Aids Credit Card Skimming Attack

Using out of date software is the leading cause of website compromise, so keeping your environment patched and up to date is one of the most important responsibilities of a website administrator. It’s not uncommon to

Interesting Articles This Week

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