BLOG.HOOTSUITE.COM — One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the stretched-thin marketer to keep up. Fortunately, marketers can lean on subject matter experts who readily offer up their hard-earned advice, all in 140 characters or less.

HOOTSUITE.COM — If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors. While that’s a huge number, it shouldn’t be a surprise. Social media advertising can be a tangible…

BLOG.HOOTSUITE.COM — This post was originally published on Inc. RIP Vine. It seems like just a few short years ago that the network—and its catchy six-second video format—debuted and companies raced to figure out how to cash in. Then this October, we learned the app would be officially shut down by Twitter. Even before then, attention had already shifted to newer, more flexible video formats like the new giant on the block, Facebook Live.

BLOG.HOOTSUITE.COM — Millennials: everyone is talking about them and they seem to be the “Holy Grail” of the marketing world. The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.

BLOG.HOOTSUITE.COM — National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course, some months are busier than others. January might…

JEFFBULLAS.COM — Ah, that elusive creative spark. It often seems like just when you need it the most, it’s the hardest to find. It can show up without warning (often at 3am) or leave without permission (often after a manager asks for your ideas). And it can be the hardest of all to manifest first thing in the morning when your caffeine hit is still kicking in and your inbox is full of new emails.