Valuable Tips to Help Your Social Marketing 82 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

Everything You Need to Know About Using Facebook Groups

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Facebook is evolving to focus more on building communities, and groups are the natural tools to help forge those new kinds of connections. One billion people already belong to Facebook groups. About 10 percent of those belong to groups that…

12 LinkedIn Accounts That Will Make You Smarter

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Your brain is a muscle (or so I’ve been told). Just like your workout routine, if you neglect intellectual pursuits, you won’t see any improvements. Luckily, with so many influential people and organizations sharing their expertise on social, it’s easy…

Facebook Hacks: 14 Tricks and Features You Probably Didn’t Know About

BLOG.HOOTSUITE.COM — Blog / Social By: Sydney Parker With 1.18 billion daily active users as of September 2016, Facebook is an excellent place to establish a formidable presence for your brand. But with so many users sharing so much content, you will need whatever competitive advantage you can get to…

How to Use Reddit for Fast (and Accurate) Market Research

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll…

Get Free YouTube Subscribers: 11 Tactics That Actually Work

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work. Over the last few years, Facebook, Instagram, and Snapchat have…

The Best SEO Tools for Social Media Marketers

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Search engine optimization is probably one of the most misunderstood marketing practices today. According to Hootsuite’s resident SEO expert, Zak Ramdani, “Most marketers tend to think of SEO like they think of the ozone—they know it’s important but…

6 Facebook Live Series You Should Watch (And Learn From)

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Imagine watching the Super Bowl a day after the big game. The experience of watching something unfold as it happens live can’t be replicated. This could be why people spend more than three times the amount of time watching Facebook Live video…

8 Dogs That Are Better at Instagram Than You

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein · Kaylynn Chong They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex—we’re talking about dogs. The dog Instagram community has become a phenomenon that’s proving lucrative to their…

9 Ways Your Brand is Wasting Time on Facebook

BLOG.HOOTSUITE.COM — Blog / Social By: Olsy Sorokina · Dara Fontein We’re all familiar with the dangers of wasting time on your personal Facebook page, but you might not realize all the ways your business is also wasting time on the network. To avoid any potential hurdles to your Facebook…

The ROI of Social Media

HOOTSUITE.COM — Discussions about the ROI of social media often stop being productive when an organization can’t get past the question of how to translate social media activity directly into financial results. Sound familiar? Turning gut feelings into indisputable data is a challenge all good social marketers…

33 Twitter Tools You Can Use in Your Marketing Strategy

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp When you’re packing for a hiking trip, you know the contents in your pack can make or break the experience. If you’re prepared, you can weather any storm that comes your way. But if you’re ill prepared, you won’t fare so well. You’ll end up wet, cold,…

How to Get Verified on Facebook: A Step-by-Step Guide

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. The gray or blue verified badge lets your audience know you’re authentic and helps your page…

5 Harsh Realities of Social Media Marketing (And How to Deal With Them)

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley It’s not healthy to eat stuffed crust pizza three times a day. Dogs get stressed out when we hug them. Beyoncé will never be your best friend. Don’t shoot the messenger, I’m just here to remind you that reality can be harsh. And the reality of…

Hootsuite’s Social Business Report 2018

HOOTSUITE.COM — Today, social media has expanded beyond the corporate marketing team and touches every aspect of financial services communications. From advisors to executives to employees, every individual has a voice on social and the potential to influence customers. In March 2018, Hootsuite commissioned a…

Snapchat is testing 6-second unskippable ads

MASHABLE.COM — Snap’s chase for ad dollars will see the company trying to get you to watch something called, wait for it, “Commercials.” The six-second unskippable ads will be tested on the TV-like Snapchat Shows, and not on personal stories or Discover editions, reports Digiday. Once reluctant to impose ads on users, Snapchat is set to trial “Commercials” in its latest attempt to be more attractive to advertisers.

100+ Social Media Demographics that Matter to Marketers

BLOG.HOOTSUITE.COM — Blog / Social By: Katie Sehl Understanding social media demographics—the different audiences that each platform has the potential to reach—will help you fine-tune your marketing strategy and reach the right people with the right message. The most effective social media marketers…

6 Instagram Stories Design Tools for Marketers

SOCIALMEDIAEXAMINER.COM — Want to create more professional-looking Instagram stories? Wondering how to easily add design elements or music to your stories? In this article, you’ll discover six easy-to-use design tools that will make your Instagram stories more interesting. 6 Instagram Stories Design Tools for Marketers by…

This is What We Would Do if We Only Had $100 to Spend on Facebook Ads

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Not all social media teams have a large budget to spend on their Facebook advertising campaigns. And, even if you do, there’s always room to save money and boost ROI. I sat down with three members of Hootsuite’s social media team to find out what…

 Interesting Articles This Week

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