MASHABLE.COM — As the social media networks of the world engage in a performative struggle to become good for people’s well being, they have been simultaneously peppered with questions about bots on their respective platforms. The automated accounts degrade the user experience and poison the well, the argument goes, and calls to cull them from Facebook, Twitter, and Instagram have only grown since the 2016 U.presidential election. .

BLOG.BUFFERAPP.COM — Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work…

ADWEEK.COM — Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i’s real-time tweet heard ’round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately seeking the next Super Bowl “Oreo moment.” “Every brand still wants to be relevant on social media during the Super Bowl.

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage Having your brand on social media is a no-brainer. With enough how-to and best practice documentation out there to exceed Gmail’s current inbox capacity, the vast majority of organizations know what they need to do to build an active and healthy…

BLOG.HOOTSUITE.COM — Blog / Social By: Michael Aynsley We call them Snapchat hacks because many of the app’s best features are either hidden or just not intuitive. We’re looking at you, Tint Brush. But if you can learn these tricks you’ll have a powerful new arsenal of tools to help take your brand’s…

HOOTSUITE.COM — If you don’t have a clear social media strategy for your organization, you’re probably struggling to get the customer engagement levels, insight, and sales you’re hoping for. How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence can help. This hands-on…

HOOTSUITE.COM — If you’ve been hesitant to fully commit to the world of social media advertising, consider this: in 2016, Facebook earned $26.9 billion from social advertisers—which could include your competitors. While that’s a huge number, it shouldn’t be a surprise. Social media advertising can be a tangible…

BLOG.HOOTSUITE.COM — Blog / Social By: Olsy Sorokina · Dara Fontein We’re all familiar with the dangers of wasting time on your personal Facebook page, but you might not realize all the ways your business is also wasting time on the network. To avoid any potential hurdles to your Facebook…

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Who is Generation Z? Anyone born between roughly 1995 and 2010. You’ve likely already heard that this tech-savvy group has an attention span of eight seconds, but here are six more Gen Z statistics that might inform how you market to the cohort on…

HOOTSUITE.COM — The more people in your organization who have effective social media skills – and the strategic understanding of how to use them – the more powerful your social media impact will be.But how do you boost the skill sets and strategic chops of your teams in a consistent, effective way, without…

SOCIALMEDIATODAY.COM — While Twitter had their #BrandBowl competition looking at conversations surrounding the ads during the Super Bowl, Facebook too was tracking the numbers, though their focus was slightly different. “As in 2017, mobile won over desktop again: Around 90% of Facebook interactions were on mobile.” Rather than looking at the specific ads, Facebook has used their report to remind advertisers that its users have their mobile devices handy at all times, and that TV ads perform better when accompanied by an online, mobile-focused element (though Facebook do note that the most-viewed video on Facebook was the NFL’s commercial featuring Eli Manning and Odell Beckham Jr.

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even…

MASHABLE.COM — There’s a new music video app taking over the App Store. It’s called Like, and it combines Musical.ly-like videos with augmented reality effects, to create what the app’s creators call “music magic.” On its surface, the app is a lot like Muscial.ly or Dubsmash or number of other social music video apps.