BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong “Sorry to hear that. Please send us a direct message and we’d be happy to assist you.” For the majority of brands, this is what customer service on social media looks like. Polite, respectful, and helpful. But not for every brand. Businesses now use…

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social networks should be a part…

WASHINGTONPOST.COM — The Trump administration is prohibiting officials at the nation’s top public health agency from using a list of seven words or phrases — including “fetus” and “transgender” — in any official documents being prepared for next year’s budget. Policy analysts at the Centers for Disease Control and Prevention in Atlanta were told of the list of forbidden words at a meeting Thursday with senior CDC officials who oversee the budget, according to an analyst who took part in the 90-minute briefing.

NYTIMES.COM — Officials with the program have also studied videos of encounters between unknown objects and American military aircraft — including one released in August of a whitish oval object, about the size of a commercial plane, chased by two Navy F/A-18F fighter jets from the aircraft carrier Nimitz off…

MOZ.COM — Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as…

ADESPRESSO.COM — When people ask me when they should dust off their marketing calendar and start planning their Christmas campaign, I tell them “last month.” It’s not a joke. It’s difficult to know when you should start planning and running your Facebook Ad campaigns for any big event, whether that’s Christmas,…

BLOG.HOOTSUITE.COM — Blog / Social By: Ryan Holmes This post was originally published on LinkedIn. You may know him as Santa, Saint Nick, or Kris Kringle. Whatever the moniker, the jolly man in red is undoubtedly one of the most recognized (and beloved) cultural icons of all time. But there’s a…

BLOG.HOOTSUITE.COM — Blog / Social By: Rob Mathison Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people…

BLOG.HOOTSUITE.COM — Blog / Social By: Jeff Barrett When it comes to marketing, it seems everything has already been done. But that’s not such a bad thing as it also means there are tried and true methods to ensure your strategy is on point. Indeed, there are many ways to create a fun marketing…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work…

BLOG.HOOTSUITE.COM — Blog / Social By: Marc Schenker Facebook engagement refers to any action that someone performs on a Facebook page. This might include liking a post, leaving a comment, sharing one of your updates, clicking a link, viewing a video, etc. Engagement is an important part of any…