BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as…

MOZ.COM — Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday.

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Unlike a lot of social networks, LinkedIn didn’t start out as the cool kid on the block. Case in point: my dad got an account before me. I remember him telling me excitedly, “You can connect with classmates and list your work experience!”

BLOG.BUFFERAPP.COM — We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social…

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright…

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Viral trends are a combination of things—they’re fun, entertaining, and reflective of what people are interested in. It makes sense that as a social media marketer, you’d want to include some form of popular culture into your social media…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content…

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new extensions are continually emerging that can drastically change the day-to-day habits of social media marketers….

BLOG.HOOTSUITE.COM — Blog / Social By: Jylian Russell Facebook reactions were used over 300 billion times during their first year of existence. That’s 800 million a day. Yes, fellow Facebook citizens, it seems we have a lot of pent-up emotion to share. Much more than cute icons, Reactions have given…

BLOG.HOOTSUITE.COM — Blog / Social By: Michael Aynsley Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key. The Instagram algorithm displays posts in a…

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social…

ENTREPRENEUR.COM — You want your company’s name to be one of the first results that they see. So what it does it take to achieve a high ranking on Google?In an infographic assembled by The Website Group, a U.K.-based digital marketing agency, and Ahrefs, a platform that provides SEO tools, lays out how long it…