ENTREPRENEUR.COM — For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many…

MOZ.COM — Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing…

BLOG.HOOTSUITE.COM — Blog / Social By: Marc Schenker Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary…

BLOG.HOOTSUITE.COM — Blog / Social By: Jylian Russell To cross-post or to cross-promote on social media? For a time, cross-posting seemed the solution—offering a quick and easy way to share across multiple channels at once. But cross-promoting has been catching attention lately for its strategic…

MOZ.COM — Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t…

SEARCHENGINELAND.COM — In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs).

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a…

BLOG.HOOTSUITE.COM — Blog / Social By: Joanna Lu You and I both are constantly trying to keep up with social media platforms competing for our attention. I’m also guilty of spending hours a day on my phone scrolling through Facebook or Instagram, lurking various accounts and liking their visuals. But…

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these…

MOZ.COM — It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image…

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Has this ever happened to you? You’re crafting a social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and…

THEVERGE.COM — Twitter’s announcement yesterday that it would begin removing verification badges from some accounts had an immediate impact, as the company stripped the blue check mark from a handful of accounts associated with the far right. But the announcement, which arrived via five tweets and an update to a…

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media,…