Valuable Tips to Help Your Social Marketing 61 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

11 Ways to Make Your Next Instagram Marketing Campaign Dazzle

ENTREPRENEUR.COM — For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many…

Building an Audience (vs Keyword)-Driven Content Strategy for SEO Growth

MOZ.COM — Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing…

10 Social Media Tips for Small Businesses

BLOG.HOOTSUITE.COM — Blog / Social By: Marc Schenker Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary…

Why It’s Time to Ditch Cross-Posting on Social Media for Cross-Promoting

BLOG.HOOTSUITE.COM — Blog / Social By: Jylian Russell To cross-post or to cross-promote on social media? For a time, cross-posting seemed the solution—offering a quick and easy way to share across multiple channels at once. But cross-promoting has been catching attention lately for its strategic…

How to Make Your Website More Secure (So Google Doesn’t Punish You)

MOZ.COM — Thanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t…

SEO + UX = Success

SEARCHENGINELAND.COM — In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs).

How to Create a Social Media Content Calendar: Tips and Templates

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a…

An Epic Guide For Creating Social Media Visuals

BLOG.HOOTSUITE.COM — Blog / Social By: Joanna Lu You and I both are constantly trying to keep up with social media platforms competing for our attention. I’m also guilty of spending hours a day on my phone scrolling through Facebook or Instagram, lurking various accounts and liking their visuals. But…

25+ Useful Mac Keyboard Shortcuts for Social Media Managers

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these…

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results

MOZ.COM — It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image…

Can I Use This Photo on Social Media? Understanding Image Copyright

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Has this ever happened to you? You’re crafting a social media post. You’ve nailed the message you want to convey. You know that your post needs a photo to ensure maximum engagement, since photos increase Retweets by 35 percent, and…

Twitter says it will judge verified users’ offline behavior

THEVERGE.COM — Twitter’s announcement yesterday that it would begin removing verification badges from some accounts had an immediate impact, as the company stripped the blue check mark from a handful of accounts associated with the far right. But the announcement, which arrived via five tweets and an update to a…

40+ Useful PC Keyboard Shortcuts for Serious Social Media Users

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media,…

 Interesting Articles This Week

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