BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry With 313 million monthly active users, Twitter is a huge social media network offering plenty of potential for meaningful connection. But with more than 500 million Tweets sent every single day, it can be tricky to stay on top of the most…

ENTREPRENEUR.COM — In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.Next…

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a…

HOOTSUITE.COM — According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months.In our guide Influencer Marketing 101, you’ll learn how to craft a successful influencer marketing strategy from start to finish.The guide shows you: The #1 mistake to…

TECHCRUNCH.COM — Venture capital should come with a warning label. In our experience, VC kills more startups than slow customer adoption, technical debt and co-founder infighting — combined. VC should be a catalyst for growing companies, but, more commonly, it’s a toxic substance that destroys them. VC often compels companies to prematurely scale, which is typically a death sentence for startups.

MOZ.COM — Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building. But understanding who our competitors are and seeing where they stand can…

CONTENTMARKETINGINSTITUTE.COM — Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain…

POLITICO.COM — WEST CHESTER, Ohio—He swings the golf club like a right-hander, which he is, but putts as a southpaw. Maybe it’s a metaphor for a conservative politician who often turned to liberals in crunch time, but I’m too busy losing $20 on this hole to appreciate it. We’re on the green now, surveying his…

JEFFBULLAS.COM — I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or even a six second video is an art form that is to be treasured.

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage With all the talk of trolls, hackers and impersonators, it’s no wonder social media seems scary to some. We so often hear about the negative side of social media that there’s now a culture of fear and uncertainty around social for many casual and…