Are you struggling with the twenty-one touches necessary to convert a prospect into a customer? Wondering how to nurture your database of cold leads without overwhelming your sales team? In this article, you’ll discover how to build an AI agent that automatically texts or emails old prospects and turns them into qualified prospects ready for […]

It’s easy to announce that we don’t have time for a new skill or a generous act. But the truth is we probably could find the time. What we don’t have is energy or motivation. Find that and you’ll probably find the time.

Microsoft Excel know-how is so expected that it hardly warrants a line on a resume anymore. But how well do you really know how to use it? Marketing is more data-driven than ever before. At any time you could be tracking growth rates , content analysis , or marketing ROI . You may know how to plug in numbers and add up cells in a column in Excel, but that’s not going to get you far

Stick around ‘til the end to see a bunch of guys having no fun at all. Seriously. Not even a bit. In today’s edition: Telex turns your rambling ideas into Gutenberg blocks. Sometimes magically, sometimes… not. Open Call for Web Heroes: WP Accessibility Day needs you to save the internet, one alt-text at a time. Who’s WP-Award-worthy, in your opinion? Nominate now or forever hold your peace. Hot O

The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a front-row seat to how marketing works across different verticals. Now, with AI, everything has changed. I’ve heard it in interviews w

The pre-work involves important choices: Am I willing to be wrong about the fact that I’m a person who doesn’t know how to do this? Am I open to feeling incompetent as I discover a new skill is possible, but I don’t know how to do it yet? Will I be resilient enough to recover if I try to do this and fail? Can I temporarily be an imposter, someone who acts like they know the skill, but doesn’t, no

Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental shift in buyer expectations. HubSpot research shows that 78% of customers expect more personalization in business interactions than ever before. Yet only 47% of business leaders say their customer

I kept seeing people talk about “vibe coding websites”. Vibe coding is a fast, messy, and fun way to quickly make websites based on feeling instead of specs. So, I tried it across four platforms to see what actually works in real life. I built the same simple project four times and tracked speed, friction, and final polish. I also noted where vibe coding hits a wall, like when you need user accou

There’s a button in WordPress that initiates a new post. And another that publishes it. That’s a clear and practical metaphor for what we do, all day, every day. The ‘post’ of our action or inaction might seem trivial, but it’s a post nonetheless. Layer by layer, actions and interactions leave a trail behind. When we post with intention, we create a pattern that begins to create a structure and

In an oft-quoted speech, Winston Churchill said: Never give in–never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy. The problem with this advice is that it means we spend an enormous amount of time in senseless battles with

Worth noting that there’s no ‘w’ in reckless. We imagine there might be, since a wreck is entirely possible. There’s the recklessness of creative generosity. This happens when we show up with our best work, regardless of how it might feel if it doesn’t land with the desired audience. The recklessness of financial abandon. No budgets, no backup plans. This can feel like commitment, but it’s often

Knowing which is the right CMS is key when launching a new site. Websites are no longer just online brochures; they’re where businesses sell products, protect private information, chat with customers, and build their entire online brand. A good CMS gives you flexibility, room to grow, and strong security, so you can easily manage your content and adapt as your online presence gets bigger.

HubSpot‘s Transactional Email add-on is a specialized email delivery solution that helps businesses send automated, relationship-based communications like order confirmations, password resets, and account updates through a dedicated IP address. With seamless CRM integration and unlimited sends that don’t affect your marketing contact limits, Transactional Email ensures reliable delivery of critic

With more than 1 billion monthly active users, Instagram is one of the most essential social media platforms for marketers and business owners to connect with their audience. If you’re new to the platform, you’re probably wondering how to get Instagram followers who are genuinely interested in what your business has to offer. Growing your following takes time and attention, but there are a few th

From cleaning hacked WordPress sites to running a 7-person security plugin company, Robert Abela never planned to become an entrepreneur. But when he discovered a critical gap in WordPress security logging, everything changed. That led him to build WP Activity Log, which grew from a hobby project into Melapress . The company has developed some of WordPress’s most trusted security plugins,

Are you posting on LinkedIn but struggling to see meaningful engagement or growth? Do you feel like your content gets lost in the feed, even though you know your audience is there? In this article, you’ll explore a structured yet creative approach to LinkedIn content strategy that makes growth more sustainable. Why Marketers and Business […]

A frog has no trouble grabbing a fast-moving fly in midair. But the same fly, sitting on a leaf, is safe, essentially invisible to the frog. We’re a lot like frogs sometimes. We choose to pay attention to things when they’re changing, not when they feel normal. If you want something to get noticed, move it. And if you want to improve your situation, try looking for things that aren’t moving, but

There’s a challenge brewing for businesses everywhere. Content is becoming virtually indistinguishable online, and it all boils down to the latest industry disruptor: AI. It’s no secret that AI adoption is reaching top speed across many aspects of life and work. Forbes predicts that by the end of this year, 378 million people will be using AI. While these tools are more accessible than ever, this

Your site is slow. People leave. Google shrugs. You tweak your theme, compress your images, scream into the void. Still slow… The problem might be your cache plugin, or rather the cache plugin you’re not using yet.

Want to wake up to sales every morning? These 5 WordPress subscription plugins help you turn one-time buyers into loyal, paying subscribers. Whether you run a digital store, membership site, or online service, this roundup shows you how to unlock predictable income and long-term growth, without writing a single line of code.

When I first started blogging, promoting my content on social media was a major time drain. I’d spend hours writing captions and tweaking hashtags to make everything look perfect. Meanwhile, my actual blog content (the thing I really wanted to focus on) kept getting pushed aside. Thankfully, AI social media tools can now handle a lot of that work for you. Instead of spending hours rewriting capti

If you’re going to build a conference, a newsletter, a podcast, an AI service or even a tennis tournament, please pause before you decide to be ad supported. (Ads are not the same as sponsorship ). When you work for advertisers, you’re focused on short-term interactions with people who relentlessly measure all the things you and your actual users don’t care about. When we choose our customers,

Are you struggling to keep up with the relentless pace of AI? Wondering how to move beyond simple prompts and chatbots to build AI systems that transform how your business operates? In this article, you’ll learn what AI operating systems are, why they represent the next level of AI for business, and how to build […]

Stick around ‘til the end to see baby trash bandits that are adorably bad at climbing. In today’s edition: Patchstack study: Hosting “security” might look tough, but 87.8% of the time it folds faster than a $5 lawn chair. WP Wiki launches: Finally, a single place to catalog all of your nerdy knowledge. RIP dial-up: the sound of the 90s is finally being silenced this September. Hot Off The Presses

…might not be the same as making an impact. doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.

WordPress powers more than 40% of all websites, which makes it both powerful and a frequent target for hackers. Securing your site isn’t optional, it’s essential to protect your data, your visitors, and your reputation. From SSL certificates and firewalls to backups and VPNs, building a multi-layered security strategy can make the difference between a […]

Blogging today is one of the most versatile career skills you can develop. Whether you’re an entrepreneur, a freelancer, or part of a marketing team, the ability to create and manage blog content can set you apart. Blogging has come a long way from being a personal journal. It’s not even just about writing anymore. It’s about combining storytelling, digital strategy, and the right tools to reach

A couple years ago, a YouTuber and artist known as Ten Hundred reached his $10k Kickstarter funding goal in 3 minutes. That’s 180 seconds, y’all. It took longer than that to write this intro. Brandon Smithwrick, Kickstarter’s then-director of content and creative, told me more about this campaign, which ultimately raised over $2 million. The project? A deck of playing cards featuring his artwork.

You might have plenty of traffic coming to your WordPress site, but is it actually converting? I often talk to business owners who face the same challenge: visitors keep arriving, but sales and sign-ups aren’t growing. I’ve run into that challenge myself and quickly learned that traffic is only half the battle. The real work is turning those visitors into customers, subscribers, or leads. Over ti

Everyone is always doing their best. Given their situation, priorities, and awareness (the circumstances), people make choices. If we want to change how others respond, we need to change their circumstances and how they see their options.