Free Goods Of The Week – Feb. 12
February 13, 2024
Free Goods Of The Week – Feb. 19
February 20, 2024
Valuable Tips | Interesting Articles This Week
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” A second later, though, I’d be much fairer to myself and admit that I was able to make the hiring manager interested in learning more about me. When you apply for an open role, this first impression usual
Gravity Forms Review: A Hands-On Look With Pros and Cons
Gravity Forms impressed me with its advanced features and ease of use for complex form creation on WordPress. Despite no free version, its capabilities justify the investment for those needing sophisticated forms.
The State of Digital Transformation in B2B In 2024
For B2B companies, digital transformation is not a destination; it’s an ongoing journey. Marketers must continuously assess and adapt their marketing technology stack to remain competitive, meet evolving customer expectations, and seize new opportunities in the digital landscape. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creati
How to Hire Virtual Assistants for Your WordPress Site (Expert Tips)
Are you wondering how to hire virtual assistants for your WordPress site? Running a business is a lot of work. But if you fail to maintain your WordPress website properly, then you may see your traffic and sales quickly drop. The good news is you can get a virtual assistant (VA) to manage your site for you. In this article, you will learn how to hire a WordPress virtual assistant so that you can
Welcome to HubSpot’s Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Earlier this month, Google Chrome took another step in its plans to phase-out third-party cookies . And yet HubSpot Blog Research reports that 83% of marketers are still leveraging third-party cookies in some
SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master
You want to learn about search engine optimization (SEO) , but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we’ll review a step-by-step SEO tutorial to help you get your SEO strategy off the ground. Table
Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new idea to people who want to embrace it. It’s the head of the lab who works behind the scenes to be sure the talented scientist gets a gig at the right conference. Her talk propels the work forward. It’s Bill Graham ‘publishing’ the Grateful Dead on stage at
… said the collector to the painter Jasper Johns. “Neither have I.” Watching is different than doing. Trying to do both at the same time is a challenge.
They’re risky (unknown territory leads to unforeseen outcomes) and a very recent phenomenon. A kid dropped off at pre-school, a new boss, a food you’re not familiar with. None of this was common for most of pre-history. When the transition occurs, we’re tempted to direct our anxiety at the details of the new situation. The boss is a close talker, the air in this new place is humid, the appetizers
How to Allow Your Users to Subscribe to Comments in WordPress
Do you want to allow your users to subscribe to comments in WordPress? By subscribing to comments, users will get email alerts about any new replies. This can encourage discussion or even heated debates and get more engagement on your website. In this article, we will show you how to allow users to subscribe to comments on your WordPress website. Why Let Users Subscribe to Comments in WordPress?
SEO Content Strategy: From Basic to Advanced
Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. The more crowded the internet becomes with these competing brands, however, the more difficult it has become to stand out. Gone are the days when keyword stuffing and writing consistent blogs once a week w
The Growing Importance of Social Media in B2B Marketing
From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. Today’s platforms offer a multimedia-rich ecosystem, ultimately shaping modern digital culture and commerce. Customer behavior has grown in tandem with these platforms as users vote with their views and clicks. People around the world spend an average of nearly 2.5 hours a day on social media, making it th
Google Is Shutting Down Business Profile Sites: 5 Things to Do
Google is shutting down more than 21.7 million websites created with Google My Business. These were free small business websites that Google offered to users when they created a Google Business Profile. All of these websites will be turned off in March 2024, and users visiting those sites will be redirected to the Google Business Profiles associated with those accounts. Let’s talk about how this
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for the difference is marginal cost. To deliver one more glass of water costs the town virtually nothing. Less than a penn
The Anatomy of a High Converting Landing Page (Expert Insights)
Do you wish you were getting more conversions from your landing page? A landing page is a standalone web page created with one focused objective. It leads visitors towards a single action, such as making a purchase or subscribing to a newsletter. This is the page’s CTA or call to action. According to a study , the average landing page conversion rate is 26% and only less than 10% accomplish conve
How to Add Excerpts to Your Pages in WordPress (Step by Step)
Are you looking for a way to add excerpts to your pages in WordPress? Excerpts are short extracts from your content that can add a description, summary, or small details about a post or page. By default, excerpts are only available for posts in WordPress. In this article, we will show you how to easily add excerpts to your pages in WordPress, step-by-step. Why Add Excerpts to Pages in WordPress?
8 Best Personal Branding Courses (With Pricing)
A personal brand gives you a unique advantage as an entrepreneur and increases your likelihood of success because: As a… Continue Reading
Do You Need a Professional IVR Recording? Yes, Here’s Why
Hiring pros to record your IVR voice is a good move in pretty much every case. Of course, the DIY route can be awfully tempting, but don’t underestimate how much a really good automated first impression can matter. Nevertheless, there are still a few niche situations in which having a […]
How to Customize Your Online Restaurant Ordering System with WP Food Manager
WP Food Manager offers excellent food business management features to simplify the process of managing your food business online. Combined with Woo, you can use the Online Order add-on to customize your online restaurant ordering system based on your needs. In this post, we’ll show you how!
Diving Deep Into Marketing for Dentists (My Takeaways)
An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients requires hard work because the dental industry is fiercely competitive. To help you win and bring your dream to fruition, I will discuss the most interesting dental marketing campaigns I’ve seen and highlight what makes them so effective. I’ll also share some out-of-
Organic Social Marketing Strategy
Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? In this article, we’ll explore an organic social marketing strategy and share actionable tips tailored for achieving standout organic performance. Why is an so Important? In […]
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one ever regretted going for a swim in Buck Lake. After a swim, everything is better. There are lakes, large and small, tha
Long Distance Calling Isn’t Worth It – Here’s Why
If you’re still paying a lot every time you pick up the phone to call grandma in the next state or your best friend in another country, you’re doing it wrong. Subscribing to an expensive long-distance calling plan or paying a high per minute rate is a thing of the […]
Remove WordPress Themes – How to Uninstall in Under a Minute
WordPress (WP) is an industry-leading web publishing platform with a content management system (CMS) that’s easy to use, SEO-friendly, and completely free. One of the main advantages of using WP over other popular alternatives is its high degree of customizability due to its vast library of themes. In WordPress, themes […]
New Guide: How to Protect Your Website from Phishing
There are many threats that can harm your website and your users, but one of the most dangerous is phishing. Phishing is a method used by bad actors to trick people into giving up their personal information. This can lead to identity theft, financial loss, and damage to your website’s reputation. To help you understand and prevent these attacks, we’ve created a new comprehensive guide on phishing
People of WordPress: Sunita Rai
The People of WordPress series shares inspiring stories of how people’s lives can change for the better through WordPress and its global community of contributors. In this edition, we feature Sunita Rai, a content marketer originally from a remote village in the hills of Nepal. Sunita’s journey to academic and professional success, with help from the WordPress community, will inspire many. A stro
Stop Robocalls for Good (with These Easy-to-Follow Steps)
Robocalls are those automated recordings that start a few seconds after you answer the call. Sometimes they’re election-related; other times, they may be a business trying to sell you something. Most of the time, though, these calls are scammers trying to make a quick buck. The good news is there […]
How Fluent Forms’ Integrations Can Transform Your Business Growth
Fluent Forms lets you build forms with ease, but it provides the functionality to do plenty more. Our post will show you how to use Fluent Forms’ integrations to assist you on a daily basis. You’ll be able to leave Fluent Forms to the mundane work, while you can concentrate on growing your business!
How to Use the SUBTRACT Function in Excel
Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator. How to Use Subtract Function in Excel
[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each adds a different amount of value to your organization and the journey you’re on. The customer who spends 100x as much as the average customer might be worth considerably more attention and care. The customer who has feedback that will help you understand ho
Beyond Transactions: How to Build Lasting Client Partnerships
Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients. Keeping the Customer First: Insights from “The Experience Maker” Providing a remarkable customer
The Month in WordPress – January 2024
January kicked off with big plans for the WordPress project in the year ahead. Work on the WordPress 6.5 release is underway, with Beta 1 scheduled for next week and early testing opportunities. Let’s catch up on all the exciting updates from the past month. Looking at 2024 In a recent episode of WP Briefing , WordPress Executive Director Josepha Haden Chomphosy discusses some of the big-picture
TikTok Updates: Incentivized Video, Shoppable Posts, and More
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds Universal Music Group (UMG), the world’s most extensive music catalog, removed its recordings from the popular video app TikTok after […]
What’s it REALLY Like Working at a Call Center Office?
Everyone has an opinion on what working in a call center feels like. The truth is, working as a call center agent can be a rewarding, challenging, and fulfilling experience—sometimes, all at once. Whether you’re fully invested in getting a call center job or just want to test the waters, […]
The 3 Best Ways to Add Gamification to Your Call Center
Video games are designed to keep us hooked on a story. The challenges, the badges, the achievements and leaderboards—they’re all meant to keep us glued to the game. In business, gamification applies the same tactics to motivate customers and employees. It’s also a useful tool for boosting customer loyalty, increasing […]
The Hustle’s YouTube Team Tells Us Their Favorite Short-Form Videos of 2023
2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Why, you may ask? Short-form videos will remain key to many marketing campaigns this year. In fact, 31% of the 1,400 marketers in our most recent survey say short-form videos yield the highest ROI, and most respondents (26%) say they will invest in short-from
WordPress vs Google Sites – Which One Is Better?
Are you looking for a comparison of WordPress vs. Google Sites to help you decide which platform to use for your new website? WordPress and Google Sites both offer easy ways to create a website. However, they each have pros and cons, so it might be unclear which one best fits your needs. In this article, we will compare WordPress and Google Sites with their strengths and weaknesses so you can dec
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus economics no longer work. Doctors
Interesting Articles This Week
