Valuable Tips to Help Your Social Marketing 337 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week


Ride your own bike

I was happily pedaling along on the rail trail when three spandex speedsters blew by me on their handmade carbon bikes. For a moment, I was disheartened. What’s the point–they’re speedy, I’m not. Then I realize that it’s not a bike race, it’s a bike ride . There is no winning, just the riding.

How to Optimize Images for Better Search Engine Rankings

You are already optimizing your site for search engines, right? But we bet you aren’t optimizing your images for search … Read More » The post How to Optimize Images for Better Search Engine Rankings appeared first on .

How to Quickly Create Quality YouTube Shorts

Want to publish more shorts on YouTube? Looking for an easy-to-use tool? In this article, you’ll discover why you should prioritize short-form content for YouTube. You’ll also learn how to create shorts from existing videos with YouTube native tools. Why Marketers Should Pay Attention to YouTube Shorts in 2023 Over the past 2 years, YouTube […] The post appeared first on Social Media Examiner .

GoHire Review

Finding the perfect candidate to fill a position in your company can take weeks, months, or even longer. While it … Read More » The post GoHire Review appeared first on .

Long vs. Short Copy – Which is Better?

One of the longest standing debates in copywriting and marketing circles is over what’s better — long or short copy. … Read More » The post Long vs. Short Copy – Which is Better? appeared first on .

Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone? ( Statista ). That’s right, TRILLION. There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to pe

X Marks The Spot: What’s to Come After Twitter’s Rebrand?

Twitter rebranding to

Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark the platform’s evolution from a social media tool to an “everything app” that includes banking, e-commerce, and expanded social features. According to author Walter Isaacson , Musk has been on a mission to make fetch happen since 1999. That year he launched the site offering a range of digital

How to Create a Heat Map in Excel

Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily interpretable graphs. For example, a retailer can use a heat map to analyze sales data and find products that sell more during specific seasons. In short, heat maps help you find and color-code correlations that may have been difficult to discern from raw data. This guide will show you how

What Is Web Hosting? Simple Enough for a Five Year Old

A web host is a server that stores your website, making it available 24/7. That’s it. Yes, web hosts can … Read More » The post What Is Web Hosting? Simple Enough for a Five Year Old appeared first on .

Everything You Need to Know About AI Cybersecurity

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning as key priorities within their IT budgets. This escalating trend is largely fueled by the exponential increase in data required to detect cyber threats. For example, connected devices alone will generate 79 zettabytes of data by 2025 , an unmanageab

TikTok Updates Marketers Need to Know About

Did you miss the latest TikTok changes? Wondering which new updates are important to marketers? In this article, we explore changes from TikTok that matter for marketers. #1: TikTok Algorithm To align with the European Union’s Digital Services Act (DSA), TikTok announced that users in the EU will soon have to option to switch off […] The post appeared first on Social Media Examiner .

The (very) long tail

The average YouTube video gets five new views every day. Let’s parse that for a second. 5 billion YouTube plays a day, spread over about a billion videos means that while some videos live in the short head and get millions of views, there are a huge number of videos that get fewer than a single view each day. At some point, the long tail is so long it ceases to exist. This makes it hard indeed to

The Fastest, Ad-Free Way to Find a Website IP Address

Google offers a trusted way to find the IP address of any website. If that’s all you need, don’t waste … Read More » The post The Fastest, Ad-Free Way to Find a Website IP Address appeared first on .

YouTube Tests New Supplementary Insights on Educational Videos

WWW.SOCIALMEDIATODAY.COM — YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. aims to provide more context about key lessons and topics, to help people looking to better understand such via sub-descriptions, diagrams, and more.

YouTube Expands Comment Filters to its Mobile App

WWW.SOCIALMEDIATODAY.COM — After seeing good response to its comment filtering tools in YouTube Studio, YouTube’s now also testing comment filters in the main YouTube app as well, which will enable creators to more easily find relevant comments, based on various parameters, in-stream. As you can see in this example, the new comment filters will include things like “Super Thanks”, “Channel Subscribers”, and more, which will enable creators to hone in on different types of comments to ensure they address each.

X Moves Forward With New ID Confirmation Elements to Tackle Bots

WWW.SOCIALMEDIATODAY.COM — X continues to experiment with ID verification, with new code added to the app now pointing to the coming addition of verification elements. As you can see in this example, posted by X News Daily, X is looking to add a new element to its account details pop-up which would confirm whether an account has verified its ID.

X Previews Coming Timestamp Links for Shared Video Clips

WWW.SOCIALMEDIATODAY.COM — Yeah, I’m not sure that this is going to be a massive functional addition, but with the platform’s increasing push towards video content, it could be valuable, in various ways. According to a new post from X designer Andrea Conway, you’ll soon be able to add timestamp-based links for video clips shared in-stream.

Instagram’s Testing a New Reels Display for Multi-Advertiser Ads

WWW.SOCIALMEDIATODAY.COM — It seems that Instagram is testing a new ad format for Reels ads, with a new variation of Multi-Advertiser display now appearing for some users. As you can see in this example, shared by digital ads expert Barry Hott, the new multi-ads format groups a selection of related brands onto a single screen, which is then displayed between Reels posts.

Snap Reassures Users That My AI is Not Coming to Life

WWW.SOCIALMEDIATODAY.COM — No, Snapchat’s My AI chatbot hasn’t gained sentience, though it did freak a lot of people out by posting a Story this week. As you can see in this example, the My AI profile randomly shared this strange video frame as a Story yesterday, then shortly after, the bot stopped responding to people’s questions.

Australia’s National Broadcaster Abandons X Citing Negative Changes Under Elon Musk

WWW.SOCIALMEDIATODAY.COM — This may not be a great sign for X’s future prospects, especially if other media organizations decide to follow suit. This week, Australia’s national broadcaster the ABC has announced that it’s shutting down all but four of its X/Twitter accounts due to changes at the app as a result of Elon Musk’s leadership.

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

WWW.SOCIALMEDIATODAY.COM — Well, that’s one way to sidestep controversy. 75% of the ads purchased through Google’s TrueView video campaign offering have been displayed on surfaces that do not meet the stated standards for TrueView ad placement. So rather than premium in-stream placement, Google, according to the report, had been serving these ads on lesser display surfaces, increasing overall impressions, but likely producing lesser results.

YouTube Adds New Report Which Breaks Down Channel Performance by Video Format

WWW.SOCIALMEDIATODAY.COM — YouTube has announced the launch of a new report in YouTube Studio which will display the number of new and returning views by content format within your channel insights. As you can see in this example, now, in the Analytics > Content > All section, you’ll be able to get a quick overview of total new, returning, and subscribed viewers by format type, which will make it easier to see how each of your posts is performing.

Instagram Tests New Collaborative Posting Option to Encourage Participation

WWW.SOCIALMEDIATODAY.COM — This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration.

Interesting Articles This Week

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