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WWW.SOCIALMEDIATODAY.COM — YouTube’s testing a new process that will highlight key concepts covered in education-focused videos, and will provide more information about these specific elements in-stream, in order to enhance the learning value of the content. aims to provide more context about key lessons and topics, to help people looking to better understand such via sub-descriptions, diagrams, and more.

WWW.SOCIALMEDIATODAY.COM — After seeing good response to its comment filtering tools in YouTube Studio, YouTube’s now also testing comment filters in the main YouTube app as well, which will enable creators to more easily find relevant comments, based on various parameters, in-stream. As you can see in this example, the new comment filters will include things like “Super Thanks”, “Channel Subscribers”, and more, which will enable creators to hone in on different types of comments to ensure they address each.

WWW.SOCIALMEDIATODAY.COM — X continues to experiment with ID verification, with new code added to the app now pointing to the coming addition of verification elements. As you can see in this example, posted by X News Daily, X is looking to add a new element to its account details pop-up which would confirm whether an account has verified its ID.

WWW.SOCIALMEDIATODAY.COM — Yeah, I’m not sure that this is going to be a massive functional addition, but with the platform’s increasing push towards video content, it could be valuable, in various ways. According to a new post from X designer Andrea Conway, you’ll soon be able to add timestamp-based links for video clips shared in-stream.

WWW.SOCIALMEDIATODAY.COM — It seems that Instagram is testing a new ad format for Reels ads, with a new variation of Multi-Advertiser display now appearing for some users. As you can see in this example, shared by digital ads expert Barry Hott, the new multi-ads format groups a selection of related brands onto a single screen, which is then displayed between Reels posts.

WWW.SOCIALMEDIATODAY.COM — No, Snapchat’s My AI chatbot hasn’t gained sentience, though it did freak a lot of people out by posting a Story this week. As you can see in this example, the My AI profile randomly shared this strange video frame as a Story yesterday, then shortly after, the bot stopped responding to people’s questions.

WWW.SOCIALMEDIATODAY.COM — This may not be a great sign for X’s future prospects, especially if other media organizations decide to follow suit. This week, Australia’s national broadcaster the ABC has announced that it’s shutting down all but four of its X/Twitter accounts due to changes at the app as a result of Elon Musk’s leadership.

WWW.SOCIALMEDIATODAY.COM — Well, that’s one way to sidestep controversy. 75% of the ads purchased through Google’s TrueView video campaign offering have been displayed on surfaces that do not meet the stated standards for TrueView ad placement. So rather than premium in-stream placement, Google, according to the report, had been serving these ads on lesser display surfaces, increasing overall impressions, but likely producing lesser results.

WWW.SOCIALMEDIATODAY.COM — YouTube has announced the launch of a new report in YouTube Studio which will display the number of new and returning views by content format within your channel insights. As you can see in this example, now, in the Analytics > Content > All section, you’ll be able to get a quick overview of total new, returning, and subscribed viewers by format type, which will make it easier to see how each of your posts is performing.

WWW.SOCIALMEDIATODAY.COM — This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration.