Valuable Tips to Help Your Social Marketing 161 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

3 Tips for Brands Looking to Utilize TikTok for MarketingSOCIALMEDIATODAY.COM — In November 2019, data from app analytics provider Sensor Tower showed that short-form video app TikTok had surpassed 1.5 billion downloads. According to the data, TikTok was the third most-downloaded app of the year, beating out both Facebook and Instagram (in fourth and fifth places, respectively).
YouTubers are quitting their day jobs to influence full time. Their followers aren’t always impressed.MASHABLE.COM — “Today I am filming the most nerve-wracking video I’d have to film in quite a while,” said 23-year-old Natalie Barbu. As she avoided looking into the camera she continued, “I feel like I can’t even make eye contact.” Text reading “i quit my job”overlaid on her face — but anyone watching the video knows this as the video is titled,.
How to Create a Social Media Content Calendar: Tips and TemplatesBLOG.HOOTSUITE.COM — Blog / Social A social media content calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.) Whether it’s a…
Indian B2B packaging marketplace Bizongo raises $30MTECHCRUNCH.COM — Bizongo, one of the largest business-to-business online marketplaces for packaging needs in India, has raised $30 million in fresh funding round as it looks to widen its footprint in the nation and serve more categories. The new financing round, Series was led by Switzerland-based hedge fund Schroder Adveq, which manages assets worth $10 billion.
Samsung Galaxy S20+ and S20 Ultra pre-orders might come with free Galaxy Buds+MASHABLE.COM — This is according to leaker Evan Blass, who shared what looks like an official marketing image from Samsung announcing the deal, which will apparently only be valid for pre-orders. The “standard” version of the phone, the Galaxy S20, is not mentioned in the image. . The Galaxy Buds+ are the new version of Samsung’s Galaxy Buds, likely to be announced alongside the Galaxy S20 lineup of phones during Samsung’s Unpacked event on February 11.
11 Ways to Grow Your Social Media AudienceSOCIALMEDIATODAY.COM — Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services.
Samasource CEO Leila Janah passes away at 37TECHCRUNCH.COM — The startup community has lost another moral leader today. Leila Janah, a serial entrepreneur who was the CEO and founder of machine learning training data company Samasource, passed away at the age of 37 due to complications from Epithelioid Sarcoma, a form of cancer, according to a statement from the company.
Pompeo Won’t Say Whether He Owes Yovanovitch An Apology. ‘I’ve Done What’s Right’NPR.ORG — Pompeo Won’t Say Whether He Owes Yovanovitch An Apology. ‘I’ve Done What’s Right’ Secretary of State Mike Pompeo participates in a press briefing at the White House on Jan. 10, 2020. Alex Wong/Getty Images hide caption toggle caption Alex Wong/Getty…
You know you secretly love the social media drama you pretend to hateMASHABLE.COM — Mashable’s new series Don’t @ Me takes unpopular opinions and backs them up with…reasons. We all have our ways, but we may just convince you to change yours. And if not, chill. You log on to find yourself drowning in a shitstorm of vague subtweets, quote tweets, or (most damning of all) screencaps of deleted tweets
People can now be identified at a distance by their heartbeatECONOMIST.COM — Jan 23rd 2020BEFORE PULLING the trigger, a sniper planning to assassinate an enemy operative must be sure the right person is in the cross-hairs. Western forces commonly use software that compares a suspect’s facial features or gait with those recorded in libraries of biometric data compiled by…
Here are all 21 companies from Alchemist Accelerator’s latest batchTECHCRUNCH.COM — We’re down in Sunnyvale, CA today, where is hosting a demo day for its most recent batch of companies. This is the 23rd class to graduate from Alchemist, with notable alums including LaunchDarkly, MightyHive, Matternet, and Rigetti Computing. As an enterprise accelerator, Alchemist focuses on companies that make their money from other businesses, rather than consumers.
Dfinity launches an open source platform aimed at the social networking giantsTECHCRUNCH.COM — When Dfinity raised $102 million in funding in 2018 at a $2 billion valuation in a round jointly led by Andreessen Horowitz and Polychain Capital, it represented a step change in the world of blockchain technology. In an area that at the time was more synonymous with cryptocurrency speculation, this was a change in focus, looking instead at the architecture behind that and how it could be used for more than just “mining”, distributing and using new financial instruments — with a major, mainstream VC backing the idea, no less.
Proxyclick raises $15M Series B for its visitor management platformTECHCRUNCH.COM — If you’ve ever entered a company’s office as a visitor or contractor, you probably know the routine: check in with a receptionist, figure out who invited you, print out a badge and get on your merry way. Brussels, Belgium- and New York-based Proxyclick aims to streamline this process, while also helping businesses keep their people and assets secure.
How to Manage Social Media for Business in Only 18 Minutes a DayBLOG.HOOTSUITE.COM — Blog / Social Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with…
Nigeria’s Paga acquires Apposit, confirms Mexico and Ethiopia expansionTECHCRUNCH.COM — Nigerian digital payments startup Paga has acquired Apposit, a software development company based in Ethiopia, for an undisclosed amount. That’s just part of news. The Lagos based startup will also launch its payment products in Mexico this year and in Ethiopia imminently, CEO Tayo Oviosu told TechCrunch.
LumApps raises $70M Series C led by Goldman SachsTECHCRUNCH.COM — LumApps, the cloud-based social intranet for the enterprise, has closed $70 million in Series C funding. Leading the round is Goldman Sachs Growth, with participation from Bpifrance via its Growth Fund Large Venture. Others participating include Idinvest Partners, Iris Capital, and Famille C (the family office of Courtin-Clarins).
2020 Continuing Ed Goals for Social Media ProsSOCIALMEDIATODAY.COM — We provided four options, which, ostensibly, will help us better guide our content decisions throughout the year, but also provides some interesting insights into the key trends and shifts getting the most attention among digital marketers as we move into the new decade. Interesting to note that influencer marketing, which has been a key buzz topic in recent times, was actually saw the least response, while paid social and targeting is the big one that marketers are looking to get better at.
Everyone should always have their read receipts turned onMASHABLE.COM — Mashable’s new series Don’t @ Me takes unpopular opinions and backs them up with…reasons. We all have our ways, but we may just convince you to change yours. And if not, chill. I always send my thoughts in separate bubbles at rapid speed, and I can never send just one of the same emoji (there always has to be multiple, to truly get the emotion across).
How to Coach a Struggling EmployeeLOLLYDASKAL.COM — As a leader, you’re charged with looking after all the employees on your team—the ones who are doing well and the ones who are struggling. Most leaders are drawn to those who already excel at their job—it’s always gratifying to help a gifted colleague move ahead—but some of your most important…
Interesting Articles This Week

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