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Valuable Tips | Interesting Articles This Week

How to Improve Your Site’s Performance When Using GIFs

MOZ.COMThe GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those…

6 Bold Predictions for Digital Marketing in 2017

SOCIALMEDIATODAY.COMFor the last five years, I’ve shared my digital marketing predictions for the proceeding twelve months, and while some of my prognostications have been dead on, others – not so much. We won’t know till this time next year if these estimations are any good or not, but in the vein of tradition,…

Marketing to Millennials: Why Your Content Should Reflect Your Values

BLOG.HOOTSUITE.COMMillennials: everyone is talking about them and they seem to be the “Holy Grail” of the marketing world. The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be true for some of this group’s members, generalizing Gen Y negatively can cause businesses to miss out on this powerful demographic.

Periscope Live 360 Video: This Week in Social Media

SOCIALMEDIAEXAMINER.COMWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience…

How to Build Raving Fans in Unconventional Ways

SOCIALMEDIAEXAMINER.COMDo you want enthusiastic fans? Looking for unique ways to engage your audience? To discover how he grew a large and thriving fan base, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…

The Complete Emoji Guide for Social Media Marketers

BLOG.HOOTSUITE.COMYou can’t ignore them any longer—emoji are here to stay. Once confined to adolescent instant messages, these little cartoons now pervade our texts and social media posts. Including emoji in Tweets is shown to increase engagement by. With those numbers, it’s no surprise that emoji regularly pop up in online marketing campaigns.

How to Craft a Remarkable SEO Strategy for 2017

MOZ.COMFrom understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy…

7 Lessons Brands Can Learn from the Most Creative Accounts on Instagram

BLOG.HOOTSUITE.COMWith 500 million active users, it can be hard to stand out from the crowd on Instagram. It just isn’t enough anymore to create your account, post beautiful pictures every now and then, and like a few photos. Brands, influencers, and the everyday Instagrammer are stepping outside the 1080px by 1080px square box and pushing the boundaries on creativity.

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