Valuable Tips to Help Your Social Marketing 125 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

Optimizing for Searcher Intent Explained in 7 Visuals

MOZ.COM — Ever get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You’re not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and…

Extra Crunch: What’s the cost of buying users from Facebook and the other ad networks?

TECHCRUNCH.COM — the cost of acquiring a customer on every ad channel my agency has tested. The ad channels include YouTube, Quora, Google Search, Shopping, Snapchat, LinkedIn and others. Using this data, you can reduce your costs by identifying which channels are a likely fit for your own product. Then you can focus on testing just those channels to start.

17 Social Media Design Templates for Every Network

BLOG.HOOTSUITE.COM — Blog / Social Looking to take your social media game to the next level with fresh, creative visuals? You’ve come to the right place. This collection of free social media design templates, created with design tool Adobe Spark, makes it easy to add custom branded visuals to posts on…

When it Comes to Leadership, This is What Really Matters

LOLLYDASKAL.COM — When I first started out as an executive leadership coach, not many CEOs saw the importance of leadership coaching or development. Over the past few years attitudes have changed, and recent research finds that 90 percent of CEOs are planning to increase their investment in leadership development…

17 Charts That Show Where Content Marketing is Heading

NEILPATEL.COM — I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

Facebook Relevance Score is Dead. Here’s What You Need to Track Now

BLOG.HOOTSUITE.COM — Blog / Social The Facebook Relevance score is no more. In March 2019, the social media company announced plans to abandon the single-score approach and replace it with three new and improved metrics. These “more granular relevance diagnostics” are already being phased in, and will…

Morphin instantly Deepfakes your face into GIFs

TECHCRUNCH.COM — Want to star in your favorite memes and movie scenes? Upload a selfie to Morphin, choose your favorite GIF, and your face is grafted in to create a personalized copy you can share anywhere. Become Tony Stark as he suits up like Iron Man. Drop the mic like Obama, dance like Drake, or slap your mug on Fortnite characters.

Hackers conquer Tesla and win a Model 3

TECHCRUNCH.COM — A pair of security researchers dominated Pwn2Own, the annual high-profile hacking contest, taking home $375,000 in prizes including Model 3 — their reward for successfully exposing a vulnerability in the electric vehicle’s infotainment system. handed over its new Model 3 sedan to Pwn2Own this year, the first time a car has been included in the competition.

Gjirafa raises a $6.7M Series B from Rockaway Capital to digitise the Balkans

TECHCRUNCH.COM — There’s nothing like a niche language to create a sort of lock-in for a startup, and that’s exactly what’s happened with e case of Gjirafa. Focusing exclusively on Albanian-speaking countries, co-founder and CEO Mergim Cahani started out developing an Albanian language search engine and then literally digitizing the country’s information, from bus timetables to a database of local businesses and venues, and beyond.

Omers Ventures outs €300M European fund

TECHCRUNCH.COM — Omers Ventures, the venture capital arm of Canadian pension fund Omers, is officially launching a new €300 million fund aimed at European technology startups. Headed up by Harry Briggs, who was previously at BGF Ventures, Omers Europe will back companies at Series A to B stage. The new fund will typically invest between €5m-€10m per round, while also having the capacity to follow on in future rounds for the most promising portfolio companies.

Alibaba acquires Israeli VR startup Infinity Augmented Reality

TECHCRUNCH.COM — Infinity Augmented Reality, an Israeli virtual reality startup, has been acquired by Alibaba, the companies announced this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership since 2016, when Alibaba Group led InfinityAR’s Series Since then, the two have collaborated on augmented reality, computer vision and artificial intelligence projects.

How to Create a Social Media Style Guide for Your Business

BLOG.HOOTSUITE.COM — Blog / Social What is a social media style guide? It’s where you go to know how your brand should look and behave on social. It’s a document you create and share, showing the right voice, tone, colors, words, and visuals that makes your brand you. It’s not your content marketing…

‘The Simpsons’ and Deadpool celebrate the completion of the Disney-Fox merger

MASHABLE.COM — All your Fox are belong to us. At the strike of 12:02 a.ET on Wednesday, Disney officially completed its takeover of 21st Century Fox. As the acquisition kicked in, Marvel star Ryan Reynolds celebrated the Disney-Fox merger on Twitter. “Feels like the first day of ‘Pool,” he wrote, with an image of his onscreen counterpart Deadpool sitting in a Disney-labelled school bus.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

BLOG.HOOTSUITE.COM — Blog / Social What is a social media campaign? It’s a coordinated marketing effort on behalf of a business that’s designed to reinforce information or sentiments (about a product, service, or overall brand) through at least one social media platform. Campaigns are strategically…

How to Use Facebook Lead Ads to Grow Your Business

BLOG.HOOTSUITE.COM — Blog / Social Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know thy audience. Many marketers think they know their audience, but often confuse customer data with customer analytics. In a mostly…

Instagram launches shopping checkout, charging sellers a fee

TECHCRUNCH.COM — is opening a whole new revenue stream. Now the 130 million people who tap Instagram’s product tags on shopping posts will be able to buy those items without leaving the app thanks to stored payment info. “Checkout with Instagram” launches today in the US with more than 20 top brands including Adidas, Kylie Cosmetics, and Warby Parker who’ll no longer have to direct customers to their website to make a purchase..

How to Set Up Google Analytics in 5 Simple Steps

BLOG.HOOTSUITE.COM — Blog / Social Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have…

Interesting Articles This Week

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