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Valuable Tips | Interesting Articles This Week

Amazon launches a rewards program for apps like TikTok

ADAGE.COM — Amazon Moments is an automated platform for developers to manage their campaigns. Credit: Amazon Amazon is giving publishers and developers—like Sesame Workshop, TikTok and the Washington Post—a way to deliver products from its e-commerce store to their audiences through a new marketing rewards…

The names of migrants to America suggest they were individualists

ECONOMIST.COM — Get our daily newsletterUpgrade your inbox and get our Daily Dispatch and Editor’s Picks. “GIVE ME YOUR tired, your poor, your huddled masses yearning to breathe free,” reads the poem on the Statue of Liberty. Censuses show that America’s 19th-century immigrants were poor. No data exist on…

First look at Twitter’s Snapchatty new Camera feature

TECHCRUNCH.COM — Twitter has been secretly developing an enhanced camera feature that’s accessible with a swipe from the home screen and allows you to overlay captions on photos, videos, and Live broadcasts before sharing them to the timeline. Twitter is already used by people to post pictures and videos, but as it builds up its profile as a media company, and in the age of Snapchat and Instagram, it is working on the feature in hopes it will get people doing that even more.

An ageing world needs more resourceful robots

ECONOMIST.COM — WHEN GILL PRATT sat down to discuss the job of running the Toyota Research Institute, the carmaker’s new research division, his Japanese interviewers wrote one word on a piece of paper and asked him to talk about it. The word was dementia. That might seem a strange topic to put to one of the most…

The Secret History of Women in Coding

NYTIMES.COM — This dynamic was at work in the development of the first programmable digital computer in the United States, the Electronic Numerical Integrator and Computer, or Eniac, during the 1940s. Funded by the military, the thing was a behemoth, weighing more than 30 tons and including 17,468 vacuum…

The UK government thinks it’s time for Facebook to be regulated

MASHABLE.COM — For the last 18 months, UK lawmakers have investigated Facebook, and it’s recommended they and other social media giants be regulated. A damning report released on Monday said after years of self-regulation, these companies were unable to protect users data and privacy, or from disinformation. The UK parliament’s Digital, Culture, Media and Sport Committee (DCMS) final report recommended an independent regulator be set up (like UK’s Ofcom or the FCC), and a compulsory code of ethics for social media companies.

Social Media Compliance: Everything You Need to Know to Stay Compliant

BLOG.HOOTSUITE.COM — Blog / Social Social media compliance: Three words that can strike fear into the heart of any marketer in the regulated industries. At its most basic, social media compliance simply means following the rules when using social media to engage with the public. But the truth is that…

The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence

ENTREPRENEUR.COM — Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. February 15, 2019 6 min read Opinions expressed by Entrepreneur…

Build a Search Intent Dashboard to Unlock Better Opportunities

MOZ.COM — We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a…

Transportation Weekly: Didi woes, how Nuro met Softbank, Amazon’s appetite

TECHCRUNCH.COM — Welcome back to Transportation Weekly; I’m your host Kirsten Korosec, senior transportation reporter at TechCrunch. This is the second edition and seriously people, what happened this week? Too much. Too much! Never heard of TechCrunch’s Transportation Weekly? Catch up here. As I’ve written before, consider this a soft launch.

Startups Weekly: Is Y Combinator’s latest cohort too big?

TECHCRUNCH.COM — Greetings from Chittorgarh, one of my stops on a two-week excursion through Goa and Rajasthan, India. I’ve been a little too busy exploring, photographing cows and monkeys and eating a lot of delicious food to keep up with *all* the tech news, but I’ve still got the highlights. For starters, if you haven’t heard yet, launched Extra Crunch, a paid premium subscription offering full of amazing content.

Why your startup may not be as great as everyone says

TECHCRUNCH.COM — One of the very first things we ask Israeli entrepreneurs who are hoping to break into the U.market is to tell us how their product or service is being received by their target market. What is the feedback? Are potential customers hungry for what the team is selling? Validation, both of the broader vision and the early product itself, has to be a key focus for any aspiring entrepreneur.

ChargedUp picks up £1.2M seed to grow its mobile charging network across UK

TECHCRUNCH.COM — ChargedUp, a U.startup that offers a mobile charging network that takes inspiration from bike-sharing, has closed £1.2 million in seed investment. Leading the round is Sir John Hegarty’s fund The Garage, and the ex-Innocent Smoothie founders fund JamJar. The funding will be used to grow the offering across the U.and for international expansion.

Postscript wants to be the Mailchimp for SMS

TECHCRUNCH.COM — Email is certainly not dead despite many such exclamations, but there’s no questions that it’s a bloated, seeping hog of a platform that’s incredibly difficult for businesses to develop meaningful relationships with customers on. Postscript, a startup launching out of Y Combinator’s latest class, wants to learn from what email marketing got right and translate that to the next frontier of B2C communications: SMS.

11 Movies + TV Series Every Social Media Marketer Should Watch

BLOG.HOOTSUITE.COM — Blog / Social The greatest education is often wrapped in entertainment, which is why Bill Nye the Science Guy made a deeper impression on me than any real-life science teacher ever did. And when it comes to social media marketing, you’re in luck: there are a ton of valuable lessons…

The infosec reckoning has arrived

TECHCRUNCH.COM — year for venture capital investment into information security, but this isn’t a positive trend – and it definitely doesn’t mean we’re more secure. An unwarranted percentage of solutions being funded are not solving the problems defenders face the most. And with high numbers of lackluster information security startups failing to meet the needs of their customers, you might expect downward pressure on valuations.

Snapchat for Business: The Ultimate Marketing Guide

BLOG.HOOTSUITE.COM — Blog / Social If you’re not familiar with Snapchat—the social network with more than 150 million users—here’s what you need to know: a person or brand on Snapchat can send photos and videos, called Snaps, to their friends and followers. These Snaps can then be viewed for up to 10…

Facebook and Google still offer the best value for mobile advertisers (Singular report)

TECHCRUNCH.COM — Among mobile ad networks, and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull this year’s index together, says it sampled $1.5 billion in ad spending (from the $10 billion in spending that the company optimizes annually) and measured which networks are delivering the best return on investment.

How to Use GIFs in Your Marketing to Boost Engagement

ENTREPRENEUR.COM — GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media? February 12, 2019 5 min read Opinions expressed by Entrepreneur…

Captain America just absolutely destroyed Trump’s latest tweet about global warming

MASHABLE.COM — A superheroes’ number one job is to protect the planet. And while there are probably plenty of threats to a country like America’s national security, climate change has been identified numerous times as one of the biggest. Not if you ask the president, though. Judging by his tweets, Trump is still treating global warming as something to joke about.

 Interesting Articles This Week

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