Valuable Tips to Help Your Social Marketing 110 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

What Do You Do When You Lose Organic Traffic to Google SERP Features?

MOZ.COM — Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on…

Instagram kills off fake followers, threatens accounts that keep using apps to get them

TECHCRUNCH.COM — Instagram is fighting back against automated apps people use to leave spammy comments or follow then unfollow others in hopes of growing their audience. Today Instagram is removing inauthentic follows, Likes, and comments that violate its policies from people’s accounts who use these apps; sending them a warning to change their password to cut ties with these apps, and saying people who continue using these apps “may see their Instagram experience impacted”.

How to Provide Personalized Social Media Experiences for Customers

BLOG.BUFFERAPP.COM — Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research, 80 percent of consumers are more likely to do…

9 Tips for Creating Successful Instagram Marketing Campaigns

BLOG.HOOTSUITE.COM — Blog / Social As the new home for brands, Instagram is the ideal place to promote your business, reach new customers, and engage your audience. Having an overall content strategy for Instagram is fundamental, but sometimes you want to put some extra effort behind a particularly…

How Instagram Helps Callie’s to Serve Over 250,000 Customers Per Year

BLOG.BUFFERAPP.COM — Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of millennials take a photo (or a video) of their food before eating. But social media isn’t just a place for us…

Oh cool, you can see how much time you waste on Instagram now

MASHABLE.COM — Last year, Instagram was rated as the most damaging social network for one’s mental wellbeing. It’s unsurprising all those vanity and #influencer posts weren’t really doing us any favours, and now the app is rolling out a way to track your usage, and to limit it if need be. There’s also options to restrict your usage, in the vein of Apple’s Screen Time and Google’s Digital Wellbeing, where you can set a daily time limit and have Instagram notify you if you’ve spent too much time in the app.

Facebook Announces New Training Tools to Help Boost Digital Literacy

SOCIALMEDIATODAY.COM — Now, Facebook’s adding some more new training tools into the mix, with an entirely new training website and new tools to help connect job seekers with relevant assistance and opportunity. partnering with Goodwill Community Foundation to help promote a new career development site called Learn with Facebook.

3 Empowering Small Business Tips for Today, 2019, and a Better Future

MOZ.COM — “American business is overwhelmingly small business.” – SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent…

WhatsApp could wreck Snapchat again by copying ephemeral messaging

TECHCRUNCH.COM — already ruined Snapchat’s growth once. WhatsApp Status, its clone of Snapchat Stories, now has 450 million daily active users compared to Snapchat’s 188 million. That’s despite its 24-hour disappearing slideshows missing tons of features, including augmented reality selfie masks, animated GIFs, or personalized avatars like Bitmoji.

6 Unusual Marketing Campaigns That Actually Worked

BLOG.HOOTSUITE.COM — Blog / Social When it comes to marketing, it seems everything has already been done. But that’s not such a bad thing as it also means there are tried and true methods to ensure your strategy is on point. Indeed, there are many ways to create a fun marketing campaign that will…

A leaky database of SMS text messages exposed password resets and two-factor codes

TECHCRUNCH.COM — A security lapse has exposed a massive database containing tens of millions of text messages, including password reset links, two-factor codes, shipping notifications and more. The exposed server belongs to Voxox (formerly Telcentris), a San Diego, Calif.-based communications company. The server wasn’t protected with a password, allowing anyone who knew where to look to peek in and snoop on a near-real-time stream of text messages.

Your 5-Part Small Business Marketing Playbook

BUFFER.COM — Today, small business owners and marketers are responsible for more than ever before. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small business owners to keep their heads above the water and focus on growing their business, especially…

Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis

NYTIMES.COM — Three years ago, Mr. Zuckerberg, who founded Facebook in 2004 while attending Harvard, was celebrated for the company’s extraordinary success. Ms. Sandberg, a former Clinton administration official and Google veteran, had become a feminist icon with the publication of her empowerment manifesto,…

Discover the next messaging giant at Disrupt Berlin

TECHCRUNCH.COM — Truecaller may already be a familiar name, but many of you probably don’t know that it’s slowly becoming a significant messaging app. That’s why I’m excited to announce that co-founder and CEO Alan Mamedi will join us at TechCrunch Disrupt Berlin. Truecaller first started as a call screening app. Some countries are more affected than others.

Discover the next messaging giant at Disrupt Berlin

TECHCRUNCH.COM — Truecaller may already be a familiar name, but many of you probably don’t know that it’s slowly becoming a significant messaging app. That’s why I’m excited to announce that co-founder and CEO Alan Mamedi will join us at TechCrunch Disrupt Berlin. Truecaller first started as a call screening app. Some countries are more affected than others.

11 New People Join Social Media Every Second (And Other Impressive Stats)

BLOG.HOOTSUITE.COM — Blog / Social The new 2018 Global Digital suite of reports from We Are Social and Hootsuite reveals that there are now more than 4 billion people around the world using the internet. That means well over half of the world’s population is now online, with the latest data showing that…

Facebook Lasso app lead Brady Voss leaves for Netflix right after launch

TECHCRUNCH.COM — Lasso has a steep uphill climb ahead as it hopes to chase the musical video app it cloned, China’s TikTok (which merged with Musically). Lasso lets you overlay popular songs on 15-second clips of you lip syncing, dancing, or just being silly — kind of like Vine with a soundtrack. It’s off to a slow start since launching Friday, having failed to reach the overall app download charts as it falls from #169 to #217 on the US iOS Photo and Video App chart, according to App Annie.

Interesting Articles This Week

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