Valuable Tips | Interesting Articles This Week
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More staff training is vital
ECONOMIST.COM — AMERICAN companies spent $91bn on staff training last year, almost a third as much again as they did in 2016. That equated to more than $1,000 for every staff member being taught, according to a survey by Training magazine.This shift is highly encouraging. In broad terms, provision of on-the-job…
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Marketing Tips From Microsoft, Netflix, Walmart and Adobe That You Can Use
ENTREPRENEUR.COM — It’s easy to be jealous of others’ success within your industry, but learning from the titans can be a free lesson in marketing. August 9, 2018 4 min read Opinions expressed by Entrepreneur contributors are their…
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Airbnb shows off new collaboration features that let co-travelers plan trips together
TECHCRUNCH.COM — In recent years, has been working to expand its business beyond accommodations, by becoming a more robust travel companion with features like guidebooks, suggested experiences, and full-service hospitality for high-end travelers with its still invite-only Airbnb Beyond, for example. Now the company is preparing even more trip-planning features, including support for adding co-travelers to trips and other collaboration features for group travel.
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5 Big Marketing Stunts That Worked and What We Can Learn From Them
BLOG.HOOTSUITE.COM — A big marketing stunt has the potential to either make or break your business. While a misstep could wreck your brand’s reputation, a success could catapult your business into viral success. From brand awareness to driving sales, the right marketing stunt can help businesses of all sizes reach…
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8 Fascinating Facts of Social Media Usage in 2018 [Infographic]
SOCIALMEDIATODAY.COM — Social media usage continues to grow, with social media penetration set to hit three billion people worldwide by 2021 (though, by some accounts, that benchmark has already been met). And as social platform usage expands, so too does our reliance on social networks as a key interactive and connective option.
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Nobody minding the store: security in the age of the lowest bidder
TECHCRUNCH.COM — So, to recap: Satellite communication systems worldwide are “protected” by easily cracked hard-coded passwords. The private internet connecting the world’s mobile phone operators remains replete with vulnerabilities. Russia has successfully hacked into American power-plant control systems. Oh, and voting machines in use in 18 states can be remotely hijacked.
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How to Use Google Data Studio to Report on Facebook Campaigns
SOCIALMEDIAEXAMINER.COM — Want a better way to report on and visualize your social media campaign data? Have you considered Google Data Studio? In this article, you’ll discover how to use Google Data Studio to create easy-to-update reports on your website, Facebook, or Instagram marketing. How to Use Google Data Studio to…
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A new protest is organizing to get Alex Jones booted off of Twitter
MASHABLE.COM — Alex Jones is still on Twitter, despite the fact that he repeatedly violated the platform’s rules of conduct. But this is 2018, and Twitter users are ready to protest. Before we go any further, let’s be clear about some terminology: Jones supporters would have you believe that his recent removal from other platforms is an act of censorship and a violation of First Amendment rights.
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The DNC’s lawyers subpoena WikiLeaks with a tweet
TECHCRUNCH.COM — In a very unusual move, WikiLeaks has been subpoenaed via Twitter. In a tweet on Friday, a law firm representing the Democratic National Convention in its civil lawsuit against WikiLeaks and other defendants served legal documents formally notifying the non-profit that it is being sued. The lawsuit also names a long list of other people and organizations, including the Russian government and Donald Trump’s presidential campaign, that the DNC claims worked together to sway the 2016 election in Trump’s favor.
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How To Get Unstuck: Candid Thoughts on Getting $#!* Done
BLOG.TRELLO.COM — Motivation is a tricky thing. It’s hard to stay motivated, and it’s hard to find time to work on ourselves. What do we do when “just do it” doesn’t work? Many years ago I went through a hardcore productivity phase. During that time I was running a design consulting firm and burning the midnight…
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Farmers are now using literal lasers to scare birds away from their crops
MASHABLE.COM — Lasers are now the newest trend helping blueberry and raspberry growers in the Pacific Northwest protect their crops from birds this season. NPR recently published a report on this new technology created by Netherlands-based company Bird Control Group. . As strange as it sounds, the owner of a large blueberry farm, Justin Meduri, said he’d tried much crazier things in the past.
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Samsung courts mainstream users with the Galaxy Watch
TECHCRUNCH.COM — Name aside, not all that much appears to have changed with the new Galaxy Watch. Samsung’s clearly used the Gear Sport as the jumping off point here. And that’s a good thing. Since the beginning, Samsung’s wearables have been plagued by a size issue. They’re huge — big on my wrists, even, and I’m 5’11.
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Make Your First Sale on Social Media
HOOTSUITE.COM — Your customers are more sophisticated, more knowledgeable, and more socially connected than they were even a few years ago. They now have access to vast amounts of information and rely on social networks for advice and expertise. Today, 81 percent of SMBs use social media to drive business…
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#Ad on Instagram grows by 44% in first half of 2018, says Buzzoole
THEDRUM.COM — Influencer marketing company Buzzoole has published a report showing the use of #ad and #sponsored posts on Instagram grew by 44% in the first six months of this year, compared to the same time frame in 2017. The influencer marketing brandtech company looked at stats including the number of…
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The only good thing left on Facebook is private meme groups
MASHABLE.COM — It’week on Mashable. Join us as we take stock of the viral economy and investigate how the internet morphed from a fun free-for-all to a bleak hellscape we just can’t quit. Scrolling through my feed has become a stressful, tiresome experience. But in the sea of very lukewarm takes and endless airport check-ins, there are a few beacons of light: spicy meme groups.
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GDPR 10 Marketing Questions No One Has Answered (Yet)
ADESPRESSO.COM — The deadline for the EU General Data Protection Regulation (GDPR) compliance passed on May 25, 2018.Now, if you’re investigated and found to be out of line with these strict requirements for handling personal data, you could be in trouble!The first step is to conduct thorough research.Instead of…
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Vector is Cozmo for grownups
TECHCRUNCH.COM — When Anki invited us by the office last week to check out their latest creation, we weren’t sure what to expect. In the eight years since the company was founded by a trio of Carnegie Mellon graduates, it’s offered up a handful of distinctly different smart toys, from its Drive smart cars to 2016’s Cozmo robot.
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Social Media Security: Tips and Best Practices to Mitigate Risks
BLOG.HOOTSUITE.COM — Blog / Social With the amount of information stored and shared online, social media security is more important than ever. There’s no doubt social has made the world a more connected place. In most cases, that’s a good thing. But all those connections also create unprecedented access…
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16 Facebook Accounts That Will Make You Smarter
BLOG.HOOTSUITE.COM — Blog / Social Facebook is full of inspirational ideas and educational content—if you know where to look. That’s why we’ve compiled a list of Facebook accounts that will help you explore new ideas and expand your knowledge. Whatever your interests, you’ll find something you…
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Interesting Articles This Week |