SOCIALMEDIAEXAMINER.COM — Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook,…

MASHABLE.COM — Like many of you, I’m feeling nostalgic for certain parts of America’s political past: checks and balances, leaders who could spell, and President Jimmy Carter. Don’t @me with all of your “But Jimmy Carter wasn’t a good president” defenses. I took AP U.History too, and I don’t care about long gas lines.

HOOTSUITE.COM — Facebook advertising is a booming business with no sign of slowing down. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. But is this money being spent effectively? When businesses don’t know how to reach their target audience or optimize their Facebook…

TECHCRUNCH.COM — Hey KIDS! [Boztank pls insert ‘hey kids’ GIF here]. First up: Exciting news! We’re going to be migrating the Club Newsletter to a new format from next month that will be delivered in person! In virtual reality! This means you’ll be able to feel like I’m sitting right next to you saying this stuff right in your face instead of just passively reading it off a screen and maybe getting distracted by other less important stuff. Myself and your Totally Lost Boys (TLB) Club Committee are so excited that we can bring you this amazing experience before any other Youth Club in the world!

TECHCRUNCH.COM — Maisie Williams shows off Daisie, an app for artistic collaboration Maisie Williams, who’s best-known for playing Arya Stark on Game of Thrones, announced earlier this year that she’s founding a startup called Daisie. With the app set to launch on August 1, Williams and her…

THENEXTWEB.COM — The blockchain hype train has been operating at full steam for some time now. Every week Twitter and Reddit are ablaze with new launches of blockchain startups promising decentralized and distributed technologies, which promise to change life as we know it and empower us, the people, to decide…

TECHCRUNCH.COM — With today’s announcement from that it was selling the IP assets of its two enterprise communications tools, Hipchat and Stride, to Slack, it closes the book on one of the earliest competitors in the modern enterprise collaboration space. It was also a clear signal that Slack is not afraid to take on its giant competitors by forming key alliances.

TECHCRUNCH.COM — today announced it is launching its own hardware security keys for two-factor authentication. These so-called Titan Security Keys will go up against similar keys from companies like Yubico, which Google has long championed as the de facto standard for hardware-based two-factor authentication for Gmail and other services.

MASHABLE.COM — Forget Shark Week, it’s Bark Week on Mashable. Join us as we celebrate all the good dogs, which we humans do not deserve. Most of us already spoil our dogs. But how can we deny them? After all, they are all, objectively speaking, very good boys and girls. Standard toys can get the job done, sure, but your doggo is probably deserving of an upgrade.

SOCIALMEDIAEXAMINER.COM — Do you run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this article, you’ll learn how to measure the results of your influencer marketing campaigns. Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing an end goal for your efforts is essential for determining how you’ll measure it.

TECHCRUNCH.COM — A group of computer vision researchers from ETH Zurich want to do their bit to enhance AI development on smartphones. To wit: They’ve created a benchmark system for assessing the performance of several major neural network architectures used for common AI tasks. They’re hoping it will be useful to other AI researchers but also to chipmakers (by helping them get competitive insights); developers (to see how fast their AI models will run on different devices); and, well, to phone nerds — such as by showing whether or not a particular device contains the necessary drivers for AI accelerators.

TECHCRUNCH.COM — and Vista Equity Partners, two multi-billion-dollar private equity firms, have just created a company providing software and services for public safety and government management whose technology touches roughly three-fourths of the U.population. By merging TriTech Software Services, a technology provider to first responders across the country; Superion, which sells emergency management and back office software for government operations (including billing and payments); and the public sector and healthcare businesses of Aptean, Bain and Vista have created a juggernaut that dominates public sector services, from policing to paying parking tickets, without any government oversight.

HOOTSUITE.COM — In the past decade, social media has revolutionised businesses in a way that is only comparable to the monumental influence of the internet itself. But to fully realise social media’s value, organisations need to rethink how and what they are measuring, and correlate it back to key business…

HOOTSUITE.COM — If you don’t have a clear social media strategy for your organization, you’re probably struggling to get the customer engagement levels, insight, and sales you’re hoping for. How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence can help. This hands-on…

THEVERGE.COM — Early Wednesday morning, rocket enthusiasts will have the lucky experience of being able to watch two launches at roughly the same time. Around 7:30AM ET, SpaceX is slated to launch one of its Falcon 9 rockets from the California coast, while European launch provider Arianespace will send up its…

TECHCRUNCH.COM — BitTorrent is now officially a part of Tron, the file sharing service confirmed in a blog post today. The news confirms rumors that have been floating around since the middle of last month. BitTorrent didn’t confirm any specifics, but Tron, a relatively new entrant in the wild world of blockchain startups, was said to have paid around $126 million in cash for company.

JEFFBULLAS.COM — People have mixed reviews about Facebook when it comes to marketing. Some say Zuckerberg’s tighter than Ebeneezer Scrooge, making you pay just so your own fans can see your posts. However, on the flip side, Facebook can drive large amounts of traffic to your site and enhance your website’s social signals (helping with SEO).

MASHABLE.COM — Now imagine that multiplied by 30. Dozens of corgis (and their humans) gathered in Long Beach on Sunday morning to celebrate the birthdays of Arya and Geordi. The party, which included pup-friendly cupcakes, doubled as a meet up for a community of corgi owners in Southern California. Geordi La Corgi, named after Star Trek’s Geordi La Forge, is five-years-old, has 297,800 Instagram followers, and touts himself as a “professional butt model.” .

BLOG.HOOTSUITE.COM — Blog / Social Finding out what your customers are thinking is a tough nut to crack. Where do you start? Are surveys still the only way to conduct customer research? What if nothing useful comes from it? Do you really have time to do it? Luckily for you, we’ve come up with a list of…

SOCIALMEDIAEXAMINER.COM — Have you noticed more people using hashtags on LinkedIn? Looking for tips for using hashtags in your own LinkedIn marketing? In this article, you’ll learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for LinkedIn. How to Maximize Your Exposure With…