Valuable Tips to Help Your Social Marketing 94 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

Instagram adds a status indicator dot so people know when you’re ignoring them

TECHCRUNCH.COM — In a blog post today, Instagram announced a new feature: a green status dot that indicates when a user is active on the app. If you’re cruising around you can expect to see a green dot next to the profile pics of friends who also are Instagramming right then and there. The dot will show up in the direct messaging part of the app but also on your friend’s list when you go to share a post with someone.

Social Media Image Sizes: A Quick Reference Guide for Each Network

BLOG.HOOTSUITE.COM — Blog / Social It can be frustrating to keep up with social media image sizes when social networks change their design every few months. One moment you’ve got the perfect cover page for your account. Next thing you know, it’s been resized, and now it looks all pixelated and…

Rental attacks mean that blockchains must evolve or die

TECHCRUNCH.COM — A new working paper from my friend and occasional collaborator Eric Budish, an economics professor at the University of Chicago’s Booth School of Business, argues that any blockchain with reasonably low transaction fees is fundamentally vulnerable to 51% attacks. The risk of these attacks was known, informally, from the earliest days of cryptocurrency, and to counter this risk exchanges do not immediately credit deposits.

Data breach exposes trade secrets of carmakers GM, Ford, Tesla, Toyota

TECHCRUNCH.COM — Security researcher UpGuard Cyber Risk disclosed Friday that sensitive documents from more than 100 manufacturing companies, including GM, Fiat Chrysler, Ford, Toyota, ThyssenKrupp, and VW were exposed on a publicly accessible server belonging to Level One Robotics. The exposure via Level One Robotics, which provides industrial automation services, came through rsync, a common file transfer protocol that’s used to backup large data sets, according to UpGuard Cyber Risk.

Stop Posting the Same Message on Social Media (And Do This Instead)

BLOG.HOOTSUITE.COM — Blog / Social Cross-posting is the act of sharing the exact same post across different social media platforms, or on the same account multiple times. Just like any bad habit, it’s tempting: it keeps your accounts active, saves time, and makes it easy to share your content widely….

6 of the Best Social Media Analytics Tools (And How to Use Them)

BLOG.HOOTSUITE.COM — Blog / Social If you know what your social media goals are, then you’re ready to choose the right metrics to measure success. The next step in proving ROI is having the knowledge and tools to do that efficiently. That’s where social media analytics come into play. Social media…

8 Dogs That Are Better at Instagram Than You

BLOG.HOOTSUITE.COM — Blog / Social They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex—we’re talking about dogs. The dog Instagram community has become a phenomenon that’s proving lucrative to their socially-savvy owners. New York’s most…

15 of the Best Social Media Monitoring Tools

BLOG.HOOTSUITE.COM — Blog / Social Social media lets people voice their opinion on companies, brands, people, and anything else that pops into their heads every minute of every hour of every day. This, of course, makes it a powerful research tool for companies keen to know what people think of them—both…

4 Common Instagram Mistakes Marketers Must Avoid

BLOG.HOOTSUITE.COM — Blog / Social Like tripping on a runway, an Instagram faux pas is a very particular kind of public humiliation. When trying to establish credibility and grow your brand, the last thing you need is to get caught doing one of the blunders listed below. Continue reading to find out: …

“Viral Videos are Dead”—Says Creator of the Decade’s Most Viral Ad – Hootsuite Social Media Management

BLOG.HOOTSUITE.COM — Blog / Social It’s hard not to be envious of Travis Chambers’ resume. At age 25, Chambers led distribution and content strategy for Turkish Airlines’ super-viral video featuring Kobe Bryant and Lionel Messi. The campaign smashed records with 145 million views, 1.5 million social…

Social Media Strategy Template

HOOTSUITE.COM — Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence? We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your…

Social Media Data Cookbook – For Marketers

HOOTSUITE.COM — Social media data is valuable—everyone knows that. But while social data has been hyped by the media, marketers know that moving from collecting data to actually putting it to work is very difficult. In our free Social Media Data Cookbook, we took a different approach. Instead of focusing on…

How to Use Twitter Ads: The Complete Guide for Business

BLOG.HOOTSUITE.COM — Blog / Social Since it launched in 2006, Twitter has become a key platform where people go to interact with brands, from contests to customer service, to Twitter chats and more. With 328 million active users, there are plenty of potential eyeballs out there for your brand messaging….

Social Media Acronyms That All Marketers Should Know

BLOG.HOOTSUITE.COM — Blog / Social When you’re staring at slide 58 of an 80-slide presentation with yet another acronym that you don’t understand, it feels like you could give up on social media altogether. Don’t worry, that’s pretty much how every marketer feels. Social media acronyms are no different…

LinkedIn Subtly Released a New Networking Feature and It Just May Kill the Business Card

INC.COM — Forget site redesign. LinkedIn just released a new mobile app feature, and it might be the smartest change they’ve made in a long time. When you open the app on your smartphone or tablet, you’ll see the familiar search bar at the top. However, you’ll now notice something different inside the search bar, on the right side.

What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes

BLOG.HOOTSUITE.COM — Blog / Social Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work best? How many links…

Interesting Articles This Week

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