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FORBES.COM — Kylie Jenner sits at a dark-wood dining table at her mother’s home in Calabasas, California, flicking through display options for a forthcoming pop-up shop. The youngest member of the Kardashian-Jenner industrial complex needs to decide how to showcase products by her Kylie Cosmetics makeup…

HOOTSUITE.COM — Video Transcript A Social Media Strategy contains many key components, which together ensure all facets of your company’s social media presence have been considered, thereby setting your organization up for digital success. The first, foundational components of a social media strategy…

FORBES.COM — The Twitter logo is seen on various devices produced with an in camera multiple exposure. The company reported that in the first quarter of 2017 its monthly active users has grown by 6 percent after having had stagnant results for several consecutive quarters. (Photo by Jaap Arriens/NurPhoto via…

BLOG.HOOTSUITE.COM — Blog / Social With 200 million users, Pinterest is a smaller social network than giants like Facebook and Instagram. But it’s uniquely important for marketers as a place users visit to gather information about potential purchases. In fact, Pinterest beats out Instagram as a primary…

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BLOG.HOOTSUITE.COM — Blog / Social Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not be SEO experts. Glossary of SEO terms SERP: Search engine results page Search rank: The position a URL holds on a…

BLOG.HOOTSUITE.COM — Blog / Social With 546 million users, LinkedIn is all about building networks and connections. It’s not only about who you know, but about who your connections know. That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand…

BLOG.HOOTSUITE.COM — Blog / Social Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers. It can also help you tailor your posts to…

HOOTSUITE.COM — Social media spend continues to grow at an increasing rate and according to Adage, it’s expected to make up over 20% of all marketing budgets by 2020. Despite these figures, businesses still encounter challenges demonstrating that their social spend has a meaningful impact on their business goals…

DIGIDAY.COM — On June 28, Facebook and Twitter both launched their transparency tools for advertising that will make all ads run on the platforms visible. These tools, which operate independently, mean an end to dark posts, far more access to information for consumers and for advertisers, and hopefully, less…

BLOG.HOOTSUITE.COM — Blog / Social When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing. The leader in most of the…

HOOTSUITE.COM — While it’s essential for brands to be on social media, it’s becoming more important than ever to approach it with a security mindset. Social media security threats continue to grow year over year. Scams on social media grew by 150 percent across Twitter, Facebook, and LinkedIn in 2016. With the…

ADESPRESSO.COM — Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual feeds. That means you need to produce high-quality posts for your Facebook and Instagram…

HOOTSUITE.COM — Our Social Media ROI Pitch Package gives you the resources you need to build a solid business case for why your company should invest more in social. Whether you’re looking for tips on how to track your paid social ROI or need tips on how to pitch your executive for more budget, you’ll find it in…