Valuable Tips to Help Your Social Marketing 90 – Interesting Articles This Week

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Valuable Tips | Interesting Articles This Week

So Your Instagram Ad Got a Click-Through—Now What?

BLOG.HOOTSUITE.COM — Blog / Social You put a ton of work into creating great ads on Instagram: choosing the format, selecting your images, writing an awesome caption, and adding a compelling call to action. Now you just sit back and wait for your customers to do the rest, right? Not quite! Getting that…

Make me cute: Why we’re obsessed with adorable cartoon avatars

MASHABLE.COM — This post is part of Me, online, Mashable’s ongoing series digging into online identities. When Apple releases iOS 12 this fall, its Bitmoji clone, Memoji, will expand the reach of the doodle doppelganger. Sure, Snapchat users already love Bitmoji, and Samsung copied Bitmoji with earlier this year, but Apple will bring our adorable twins even further into the mainstream.

Open source sustainability

TECHCRUNCH.COM — has been nothing short of an oxymoron. Engineers around the world pour their sweat and frankly, their hearts into these passion projects that undergird all software in the modern internet economy. In exchange, they ask for nothing in return except for recognition and help in keeping their projects alive and improving them.

With IGTV, Instagram is Becoming Television for the Mobile Generation

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We Tried Instagram Story Ads. This is What We Learned

BLOG.HOOTSUITE.COM — Blog / Social In March 2017, Instagram released the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success…

Top 6 Social Media Bad Habits (and How to Break Them)

BLOG.HOOTSUITE.COM — Blog / Social You’re at a dinner party, sitting next to the only couple you hoped you wouldn’t be stuck beside. They’re the type to bring cheap wine to the party, but only drink the good stuff while there. They’ve cornered you in yet another boorish conversation that’s all about them…

Twitter Video Tips and Ideas for Business

BLOG.HOOTSUITE.COM — Blog / Social If content is king, video is the crown jewel of the online world. Indeed, one million minutes of video will be shared online every second by 2021, According to Cisco. And by then, 82 percent of all internet traffic will be attributable to video. Since it introduced video…

The Ideal Social Media Post Length: A Guide for Every Platform

BLOG.HOOTSUITE.COM — Blog / Social There’s no such thing as too much engagement on social media. Marketers can always use more likes, shares, video views, and comments. And integral to driving that engagement is nailing the length of your message. That’s what this article is about. This article is a…

4 Instagram Secrets Teens Know that Brands Don’t

BLOG.HOOTSUITE.COM — Blog / Social I wouldn’t be surprised if there was a secret guide to Instagram that was only available to those under the age of 20. Whether it’s knowing how to get the most likes, sharing beautiful images, or interacting with other users, teenagers seem to know something about…

10 Sites to Get Free Stock Videos for Social Media

BLOG.HOOTSUITE.COM — Blog / Social Feel like you’re seeing more and more video content on your social feeds lately? You probably are. Forty-six percent of respondents in Hootsuite’s annual customer survey said they’re already using social videos, and another 26 percent plan on starting this year. And…

6 Smart Ways to Drive Conversions on Social Media

BLOG.HOOTSUITE.COM — Blog / Social Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are. That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to drive conversions based…

6 YouTube Channels Your Social Can Learn From

BLOG.HOOTSUITE.COM — Blog / Social YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the latest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail. To save you time, we hunted down the best…

How to Get Twitter Followers: 41 Tips and Tricks That Actually Work

BLOG.HOOTSUITE.COM — Blog / Social Want to learn how to get followers on Twitter? Great. You’ve come to the right place. This guide will not only teach you how to grow your audience, but how to attract the right followers. That is, people who are most likely to engage with you, share your posts with their…

10 Underappreciated Skills for Social Media Professionals

BLOG.HOOTSUITE.COM — Blog / Social A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the…

13 Creative Examples of Brands Using Twitter’s 280 Characters

BLOG.HOOTSUITE.COM — Blog / Social Ever since Twitter made the exciting (and controversial) decision to expand their character limit from 140 characters to a whopping 280 characters, brands have been exploring new ways to make the most of the added space. Twitter implemented the change after discovering…

10 Books Every Social Media Manager Should Read

BLOG.HOOTSUITE.COM — Blog / Social I’m not going to sit here and pretend that I only read marketing books. I’m not a dirty liar. But there are a few resources that every social marketer must read. I could list the top 10 marketing books on Amazon, but there is much more that goes into social marketing…

How the Instagram Algorithm Works in 2018

BLOG.HOOTSUITE.COM — Blog / Social Instagram announced its move to an algorithm-based feed in March 2016. Since then, users have been trying to figure out exactly what signals the Instagram algorithm uses to order posts in your feed. Luckily, the mystery has been solved. Instagram spilled the beans on how…

8 Old School Marketing Tactics That Work for Social Media

BLOG.HOOTSUITE.COM — Blog / Social Okay, so it’s hard to imagine Don Draper meeting with Bethlehem Steel execs in Sterling Cooper’s top floor Madison Avenue boardroom, telling them to get on Snapchat. But even though we no longer think of typewriters as “technology” or describe TVs as “radios with…

Interesting Articles This Week

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