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Valuable Tips | Interesting Articles This Week

5 Things You’ve Been Told About Social Marketing That Just Aren’t True

BLOG.HOOTSUITE.COM — Blog / Social Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your business has been around…

23 Facebook Tools to Use in Your Marketing Strategy

BLOG.HOOTSUITE.COM — Blog / Social Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook…

Top 3 Facebook Ad Targeting Principles for B2C Businesses

BLOG.HOOTSUITE.COM — Blog / Social The first time you went to create a Facebook ads campaign and got to the targeting section, what was your first thought? Mine was “Wow, this is incredible, you can target anyone.” And then I was immediately overwhelmed because there were so many options and I had no idea…

Social Media Strategy Template

HOOTSUITE.COM — Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence? We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your…

After twenty years of Salesforce, what Marc Benioff got right and wrong about the cloud

TECHCRUNCH.COM — As we enter the 20th year of Salesforce, there’s an interesting opportunity to reflect back on the change that Marc Benioff created with the software-as-a-service (SaaS) model for enterprise software with his launch of Salesforce.com. This model has been validated by the annual revenue stream of SaaS companies, which is fast approaching $100 billion by most estimates, and it will likely continue to transform many slower-moving industries for years to come.

8 Ways to Make Your Social Media Channels More Gender Inclusive

BLOG.HOOTSUITE.COM — Blog / Social Over the past couple of years, it’s become especially clear that social media is a powerful tool when it comes to discussions about gender equality. So, in celebration of International Women’s Day, and our commitment to #PressForProgress, we’ve put together a list of…

The 2018 Guide to Facebook Analytics

ADESPRESSO.COM — Facebook quietly rolled out its new Analytics tool in May. Most brands don’t even know it exists yet! It’s a powerful platform (with a mobile app version) that rivals Google Analytics and helps advertisers understand the entire journey of a user they’re targeting across the suite of Facebook…

Google makes $550M strategic investment in Chinese e-commerce firm JD.com

TECHCRUNCH.COM — Google has been increasing its presence in China in recent times, and today it has continued that push by agreeing to a strategic partnership with e-commerce firm JD.com which will see purchase $550 million of shares in the Chinese firm. Google has made investments in China, released products there and opened up offices that include an AI hub, but now it is working with JD.com largely outside of China.

12 Twitter Accounts That Will Make You a Better Writer

BLOG.HOOTSUITE.COM — Blog / Social What exactly is a “good writer”? Most folks who made it through the first few years of primary school can write. In fact, in a text-fueled world, just about everyone is writing—and writing, and writing—every single day. (When’s the last time you used your phone to…

7 Tips for Marketing a ‘Boring’ Brand on Social Media

BLOG.HOOTSUITE.COM — Blog / Social We expect big name brands such as Nike and Coca-Cola to come up with fun and engaging social media marketing campaigns. It’s the businesses that sell less-than-glamorous products like toilets, or hard-to-grasp concepts like antivirus software that aren’t so easy to…

LinkedIn Company Page: 6 Easy Ways to Optimize Your Business Profile

BLOG.HOOTSUITE.COM — Blog / Social LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an…

Instagram Caption: The Secret 7-Ingredients Recipe

ADESPRESSO.COM — A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to…

Using Micro-Communities to Boost Organic Reach on Social Media

BLOG.HOOTSUITE.COM — Blog / Social As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business…

4 Common Instagram Mistakes Marketers Must Avoid

BLOG.HOOTSUITE.COM — Blog / Social Like tripping on a runway, an Instagram faux pas is a very particular kind of public humiliation. When trying to establish credibility and grow your brand, the last thing you need is to get caught doing one of the blunders listed below. Continue reading to find out: …

This is What We Would Do if We Only Had $100 to Spend on Facebook Ads

BLOG.HOOTSUITE.COM — Blog / Social Not all social media teams have a large budget to spend on their Facebook advertising campaigns. And, even if you do, there’s always room to save money and boost ROI. I sat down with three members of Hootsuite’s social media team to find out what they would do—and have…

How the Instagram Feed Works: Inside the Instagram Algorithm

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7 Pro Tips to Up Your Game on Instagram Stories

BLOG.HOOTSUITE.COM — Blog / Social As Hootsuite’s social media coordinator by day and a professional DJ by night, Christine Colling uses Instagram Stories—a lot. That’s why we asked for her advice when it comes to using the Story feature to boost engagement and build an audience. Here are her seven pro…

Social Media in 2020: 11 Data-Backed Predictions

BLOG.HOOTSUITE.COM — Blog / Social 2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting to be left out (as well as to capitalize on the SEO term “social media in 2020”), I’ve made a list of how social media will evolve in…

Interesting Articles This Week

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