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Valuable Tips | Interesting Articles This Week

Social Video Strategy: A Hootsuite Guide

HOOTSUITE.COM — There are millions of videos competing for your audience’s attention on social media, and that number is only expected to grow. According to a report from Cisco, video will account for 80% of global internet traffic by 2019. How can yours stand out? Even without a huge budget, celebrity cameos,…

6 Lessons From Hootsuite’s Top Social Posts of 2017

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey At Hootsuite, we’ve published hundreds of blog posts and crafted thousands of social posts. Some work wonderfully. Others fail miserably. Today, I’d like to skip over the mountains of mistakes we’ve made in the past and focus on Hootsuite’s most…

Instagram Ads: The Complete Guide for Marketers

BLOG.HOOTSUITE.COM — Blog / Social By: Michelle Cyca In addition to building a strong Instagram profile and engaging followers through regular posts, brands can reach audiences through Instagram ads. And why not? With 800 million monthly active users, 60 percent of whom are under 30, Instagram is a…

Social Media Image Sizes: A Quick Reference Guide for Each Network

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social…

7 Twitter Accounts That Will Make You a Better Social Media Marketer

BLOG.HOOTSUITE.COM — Blog / Social By: Lindsey Peacock One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the…

A Marketer’s Guide to Using SlideShare for Social Media – Hootsuite Social Media Management

BLOG.HOOTSUITE.COM — Blog / Social By: Jimmy Thomson The humble slide show has come a long way. From the Kodak carousel of Mad Men fame to the ubiquitous PowerPoint, here we are in a brave new world of social, shareable, viral-ready SlideShare presentations that can build your brand and grow your…

8 Writing Tools for the Perfect Social Media Post

BLOG.HOOTSUITE.COM — Blog / Social By: Jylian Russell Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from,…

8 Dogs That Are Better at Instagram Than You

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein · Kaylynn Chong They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex—we’re talking about dogs. The dog Instagram community has become a phenomenon that’s proving lucrative to their…

27 Incredibly Useful Things You Didn’t Know Chrome Could Do

FASTCOMPANY.COM — Google’s Chrome in particular is full of hidden shortcuts, features, and power-user possibilities. Take the time to learn these tips, and watch your productivity soar. Want to open a link into a new tab in the background, so it won’t interrupt what you’re doing? Hold down Ctrl- or Cmd- and click it.

This is What We Would Do if We Only Had $100 to Spend on Facebook Ads

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Not all social media teams have a large budget to spend on their Facebook advertising campaigns. And, even if you do, there’s always room to save money and boost ROI. I sat down with three members of Hootsuite’s social media team to find out what…

Generation Z: Everything Social Marketers Need to Know

BLOG.HOOTSUITE.COM — Blog / Social By: Katie Sehl Marketers can no longer afford to undervalue Generation Z. At an estimated 60 million, they make up 25.9 percent of the U.S. population. And while they have a reported $44 billion in buying power alone, when you factor in their influence on parent and…

23 Benefits of Social Media for Business

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry What are the benefits of using social media for business? Consider that there are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. Sherpa Marketing found that more people…

WhatsApp Marketing for Business: A Guide for Getting Started

BLOG.HOOTSUITE.COM — Blog / Social By: Ric Mazereeuw When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing. The…

A Simple Guide to Using Ads to Promote Your Content on Facebook

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein · James Mulvey It’s something you’ve probably heard before: you need to use Facebook advertising to give your organic content a boost. I’ve always been stronger at the organic side of marketing—SEO audits, creating inbound content, and writing. That…

The Beginner’s Guide to Social Media Metrics

HOOTSUITE.COM — Social media can be an incredibly important business tool. But if you’re not analyzing the data behind social, you’re missing out on important insights that can inform important decisions and help you achieve real results. To find those insights, you need to be tracking the right social metrics…

Twitter Makes Changes to Combat Spam: Here’s What You Need to Know

BLOG.HOOTSUITE.COM — Blog / Social By: Hootsuite In February 2018, Twitter announced new guidelines around the use of automation and multiple accounts. If you use automation (such as scheduling tweets to be posted later) or manage multiple Twitter accounts, it’s important to understand and follow…

Words and Phrases to Ban from Your Social Media Vocabulary

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even…

How to Create a Social Media Marketing Strategy in 8 Easy Steps

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage · Christina Newberry A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment…