Valuable Tips | Interesting Articles This Week
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Instagram quietly launches payments for commerce
TECHCRUNCH.COM — Get ready to shop the ‘Gram. just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce.
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Organic Reach on Social Media is Declining—Here’s What to Do About It
BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how…
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7 Social Media Templates to Save You Hours of Work
BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort. And we’ve created six to help you on every leg of your journey—from…
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6 Places to Buy Cheap Ads Online (That You Haven’t Thought Of Yet)
BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey Everybody knows about Facebook, Instagram, and Twitter ads. But are there overlooked places online to buy inexpensive ads? In 1905, a pharmacist by the name of Claud A. Hatcher worked late into the night on his new formula for a sweet, bubbly liquid….
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How the Facebook Algorithm Works in 2018 (And How to Work With it)
BLOG.HOOTSUITE.COM — Blog / Social By: Shannon Tien Since Mark Zuckerberg’s 2018 announcement that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, it has become trickier than ever to ensure your organic content gets the screen time it…
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Social Media in 2020: 11 Data-Backed Predictions
BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey 2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting to be left out (as well as to capitalize on the SEO term “social media in 2020”), I’ve made a list of how social…
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Social Media Strategy Guide
HOOTSUITE.COM — If you don’t have a clear social media strategy for your organization, you’re probably struggling to get the customer engagement levels, insight, and sales you’re hoping for. How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence can help. This hands-on…
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Top Instagram Updates You Need to Know
ADESPRESSO.COM — If you’re keeping up with social media changes, it’s likely that you’ve been drowning in the recent Facebook updates. They’ve had a big reaction to all the controversy, and we’re excited to see how they’re making the platform better for both users and advertisers. But what about…
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6 Brand Certifications to Make You a Better Social Media Marketer
BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the…
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Social Listening: What it is, Why You Should Care, and How to Do it Well
BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Imagine the powerful business insights you could gain from an organic form of market research where the focus group was made up entirely of people already engaging with your brand or your industry. Sounds pretty great, right? That’s exactly the…
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How to Retarget People Who Click on Curated Content
SOCIALMEDIAEXAMINER.COM — Do you share curated content on social media? Wondering how to retarget people who click on the third-party content you share? In this article, you’ll discover two ways to retarget people who click links to content you share, whether that content is yours or someone else’s. How to Retarget People…
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10 Types of Social Media and How Each Can Benefit Your Business
BLOG.HOOTSUITE.COM — Blog / Social By: Curtis Foreman As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s…
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How to Create a Facebook Business Page in 10 Steps
BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry · Dara Fontein You know by now that you need a Facebook Business Page. You’ve seen the statistics. You know that Facebook’s more than two billion monthly active users make it an impossible platform for any business to ignore. The fact is being…
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7 Twitter Accounts That Will Make You a Better Social Media Marketer
BLOG.HOOTSUITE.COM — Blog / Social By: Lindsey Peacock One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the…
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12 LinkedIn Accounts That Will Make You Smarter
BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Your brain is a muscle (or so I’ve been told). Just like your workout routine, if you neglect intellectual pursuits, you won’t see any improvements. Luckily, with so many influential people and organizations sharing their expertise on social, it’s easy…
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