MOZ.COM — My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating…

BLOG.HOOTSUITE.COM — Blog / Social By: Natalie Dobbin Many of us are curating content without even thinking about it. We’re sharing that quirky New York Times article on Facebook. We’re quoting celebrity tweets and making funny (well, funny to us) quips on Twitter. What is content curation? Content…

BLOG.HOOTSUITE.COM — Blog / Social By: Olsy Sorokina · Dara Fontein We’re all familiar with the dangers of wasting time on your personal Facebook page, but you might not realize all the ways your business is also wasting time on the network. To avoid any potential hurdles to your Facebook…

NEILPATEL.COM — As an entrepreneur, you’re forced to adapt and improve on a daily basis. Chances are, you expect your employees, business partners, and clients to adapt as well. But what about your social media? Do you expect that to adapt? LinkedIn has proven without question that they intend to remain a relevant part of the go-getters’ success.

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but…

HOOTSUITE.COM — Data tells the story. And when it comes to social media, data shows you what’s working and what isn’t. That lets you make smarter, more-informed decisions—confidently. Hootsuite’s Analytics is powerful. Hootsuite provides social teams with the tools to drive results and be more successful in…

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Social media is ever-changing, evolving, and taking on new roles in the world we live in. That means it’s also changing the way we do business. Although it’s definitely picked up in the last few years, the idea of social media marketing for your…

ADESPRESSO.COM — Most brands don’t use Twitter correctly. There, I said it. Almost every time I do, someone gets a little bit defensive. While there’s nothing wrong with posting content your brand produced to Twitter and see what traction it gets, that shouldn’t be all you’re using the platform for. Twitter is…

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Want to get more YouTube views? There’s no doubt the opportunity is there. In fact, Generation X alone watches 1.5 billion videos on YouTube every single day. And the average viewer watches more than an hour of video daily just on their mobile…

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong Are you looking for new ways to drive conversions—signups, product demos, website visits, etc.—on social media? Of course you are. That’s why we sat down with Hootsuite’s social marketing lead, Amanda Wood. She gave us the dirt on the best ways to…

HOOTSUITE.COM — Facebook advertising is a booming business with no sign of slowing down. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. But is this money being spent effectively? When businesses don’t know how to reach their target audience or optimize their Facebook…

TECHCRUNCH.COM — In the run-up to Mark Zuckerberg’s first appearance before Congress, Oregon Senator Ron Wyden issued a warning to the company about what it can expect from lawmakers if it doesn’t radically alter course. “Mr. Zuckerberg is going to have a couple of very unpleasant days before Congress next week and that’s the place to start,” Wyden said at the TechFestNW conference in his home state of Oregon on Friday.

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein I’m not going to sit here and pretend that I only read marketing books. I’m not a dirty liar. But there are a few resources that every social marketer must read. I could list the top 10 marketing books on Amazon, but there is much more that goes into…

ENTREPRENEUR.COM — Wendy’s sassy Twitter feed is a great example of how to stand out in a sea of noise. March 23, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Having a solid, trusted brand is…

TECHCRUNCH.COM — to be a never-ending battle” said Mark Zuckerberg. He just gave the most candid look yet into his thoughts about Cambridge Analytica, data privacy, and Facebook’s sweeping developer platform changes today during a conference call with reporters. Sounding alternately vulnerable about his past negligence and confident about strategy going forward, Zuckerberg took nearly an hour of tough questions.

WASHINGTONPOST.COM — April Fools’ Day is on a Sunday and on Easter this year, which isn’t the best scenario for all the thirsty brands looking to get their pranks into the weekday news cycle. Based on our email inbox, many of the brands have settled on the same workaround: Just start their jokes early. As of the Wednesday before April Fools’, brands had already launched a fake beer line, a study pillow and a salon that makes you look like your dog. April Fools’ Day can be clever on the Internet — but it has also, increasingly, become a day where your social media feeds are flooded with on-brand corporate pranks, pleading for your retweets.

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Why should your business invest in Facebook marketing? For starters, it’s the world’s largest social network with a whopping 2 billion users. In the United States and Canada alone, 183 million people use Facebook every day. To put that in…