Valuable Tips | Interesting Articles This Week
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8 Essential Social Ads Tools to Help You Run Successful Campaigns
BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp When you’re running a social media ad campaign, the right toolkit will keep all your well-laid plans running effectively. We chatted with our social marketing specialist Gabrielle Maheux about the tools she uses when managing Hootsuite’s own social ad…
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How to Create Engaging Social Media Videos: A Step-by-Step Guide
BLOG.BUFFERAPP.COM — When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the past year, the time people spent watching Facebook Live every day has increased by four times and Instagram videos by 80 percent. To create engaging…
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The Website Migration Guide: SEO Strategy, Process, & Checklist
MOZ.COM — What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically substantial changes to the site structure, content, coding,…
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15 Social Video Metrics that Really Matter
BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry Tracking your metrics is an important part of developing, measuring, and refining your social media strategy and your social ads. The same principle applies to social video. With videos on various social networks racking up billions of views…
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How to Get a Job in Social Media: Resume Template, Tips, and Resources
BLOG.HOOTSUITE.COM — By: Christina Newberry The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills…
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3 Ways to Use Twitter to Increase Search Rankings
ENTREPRENEUR.COM — Twitter’s partnership with Google is an opportunity to increase your company’s visibility. March 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Optimizing your website for…
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The Moz Year in Review 2017
MOZ.COM — Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of…
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A 5-Day Plan for Increasing Your Twitter Engagement
HOOTSUITE.COM — In this practical guide, you’ll learn how to create a successful daily routine that increases your engagement and converts more followers into customers. Twitter is filled with daily opportunities to join passionate conversations and connect with potential customers. In this guide, we break down…
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5 Brilliant Tweets Hootsuite’s Social Team Wishes They Wrote
BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that…
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Social Ads Toolkit: The ultimate social advertising guide that you can put into action right away.
HOOTSUITE.COM — Social paid advertising has seen increased investment as brands look to expand customer engagement and ROI beyond organic social posts. According to eMarketer, by 2017, social network ad spending will reach $35.98 billion, representing 16% of all digital ad spending globally. Today, to engage…
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Facebook Ads Scrutinized: The Top & Flop Ads We Saw On Social Media (in February)
ADESPRESSO.COM — The month of February came with tons of amazing examples to choose from for our monthly Top and Flop Facebook ads. From promoting Valentine’s Day to the Olympic games, we analyzed hundreds of ads to find out which ones are worthy of being called inspirational and which ones only inspire us to…
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| Interesting Articles This Week |
