BLOG.HOOTSUITE.COM — Blog / Social By: Bill Widmer Ahh, psychology. It’s all the rage these days. For good reason. Understanding how your customer’s (and your own) brain works can help you provide better content and increase social engagement. Because of all that, we now have fancy-pants fields like…

BLOG.HOOTSUITE.COM — Blog / Social By: Curtis Foreman As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s…

HOOTSUITE.COM — Your customers are more sophisticated, more knowledgeable, and more socially connected than they were even a few years ago. They now have access to vast amounts of information and rely on social networks for advice and expertise. Today, 81 percent of SMBs use social media to drive business…

ADESPRESSO.COM — Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between them. To support this large ad spend, the Facebook Ads manager platform has evolved into an…

BLOG.BUFFERAPP.COM — Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp You’ve passed through interviews with flying colors by promising big things for your new company’s social channels. You’re feeling really good. Fast forward a few weeks. The job offer afterglow is gone and it’s day one in your new role as content…

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these…

BLOG.HOOTSUITE.COM — Blog / Social By: Michael Aynsley If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will…

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry The way we consume video is changing fast. Rather than gathering around the TV to watch our favourite shows, we’re gathering in virtual communities to share both short- and long-form video tailored exactly to our in-the-moment wants and…

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Instagram users Like 4.2 billion posts every day. Let that sink in: 4.2 billion. That’s a lot of double taps. It’s no secret that Instagram is a power player in the world of social, but with a whopping 600 million active monthly users and 150…

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley Ever since we published our social media keyboard shortcuts for Mac, PC users have, understandably, been requesting a version of their own. Well, my PC pals, the day is finally here. Use these keyboard shortcuts to be more efficient on social media,…

ADESPRESSO.COM — Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and…