BLOG.BUFFERAPP.COM — When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook…

BLOG.HOOTSUITE.COM — Blog / Social By: Joyce Grace When you log in at LinkedIn.com or use the LinkedIn app, you’re immediately taken to your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow. You’ll notice, however, that your…

MEDIUM.COM — The first two eras of the internet During the first era of the internet?—?from the 1980s through the early 2000s?—?internet services were built on open protocols that were controlled by the internet community. This meant that people or organizations could grow their internet presence knowing the…

JEFFBULLAS.COM — Making predictions about web design trends is not an exact science, but neither is design itself – so what’s wrong with a little creative conjecturing about 2018. 2017 saw a number of web design trends pop up. Including a wave of 3D design as designers started to get on board and familiar with WebGL and 3D rotatable renders, an increased use of the parallax effect, and a little surge for high-quality cinemagraphs to add a little dynamism to a site beyond simple hero image photography.

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong You wouldn’t send an outdated resume to a potential employer—so why let your LinkedIn profile wither away with old information? As the world’s largest professional networking site, LinkedIn isn’t slowing down when it comes to growth. More than two…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein When I was young, my summer holiday usually kicked off with a visit to the local library to sign up for the summer reading program. Kids around the city would eagerly devour book after book, in the hopes of the ultimate prize—a new book of their…

BLOG.HOOTSUITE.COM — By: Katie McBeth Millennials: everyone is talking about them and they seem to be the “Holy Grail” of the marketing world. The millennial generation is often clumped into one, with assumptions that they are tech-savvy, self-absorbed, and overburdened with student debt. While this may be…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Spending under half an hour a day managing social media may sound like a tall order, especially considering that an average user spends approximately two hours per day on social. But if you’re in charge of multiple marketing activities for your…

BLOG.HOOTSUITE.COM — Blog / Social By: Emily Copp Imagine every time you needed to make a phone call you only had a landline. It’s a feverish thought—but that’s the marketer’s equivalent of not having the right apps and tools on their mobile device. The right combination of apps will make your life a…

BLOG.HOOTSUITE.COM — Blog / Social By: Michael Aynsley If Instagram marketing is a medieval battlefield, you, the social media pro, are the gallant knight and the hashtag is your trusted sword. Wield it well and you will bring honor (brand awareness) to your noble kingdom (company). This guide will…

BLOG.HOOTSUITE.COM — Blog / Social By: Kaylynn Chong As new technologies are being introduced in the workplace, the skills needed to make the most of them are changing as well. Playing catch-up has proven to take a toll in the job hunt, as current employees and recent graduates struggle to find the…

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these…

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Can you draw? When asked this question, most people scoff and answer a definitive “no.” However, take a pencil, connect it to paper, and leave a mark. You have drawn. Writing is a skill much like drawing in this sense. Many believe that they simply…

BLOG.HOOTSUITE.COM — Blog / Social By: Sam Milbrath You’re at a dinner party, sitting next to the only couple you hoped you wouldn’t be stuck beside. They’re the type to bring cheap wine to the party, but only drink the good stuff while there. They’ve cornered you in yet another boorish conversation…

HOOTSUITE.COM — Facebook advertising is a booming business with no sign of slowing down. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. But is this money being spent effectively? When businesses don’t know how to reach their target audience or optimize their Facebook…

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course,…

BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey At Hootsuite, we’ve published hundreds of blog posts and crafted thousands of social posts. Some work wonderfully. Others fail miserably. Today, I’d like to skip over the mountains of mistakes we’ve made in the past and focus on Hootsuite’s most…

BUSINESS.LINKEDIN.COM — In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration showcases excellence across a variety of categories and disciplines, serving as inspiration for the rest of the industry. Of course, with nearly a century’s worth of Oscars in the books, we all have a pretty good idea of what constitutes greatness in the world of cinema.

JEFFBULLAS.COM — This time next year, your business will rank No. 1 in search results! Every SEO company ever. Why do they all sound the same? Because it’s these magic words that attract new clients. The no. 1 position in Google will get you nearly 33% of clicks; 75% of users never scroll past the first page of search results; almost 80% of searchers say they commonly choose to click on the organic results.