Valuable Tips | Interesting Articles This Week
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5 Trends That Will Shape Social Media in 2018
ADWEEK.COM — There’s no shortage of predictions at the start of a new year, especially for marketers. Deciding where to invest your time and money is hard enough without long lists of flash-in-the-pan fads and experimental tactics. So, when we produce our annual Social Trends Report at Hootsuite, we focus our analysis on trends that are both realistic and actionable.
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The Follower Factory
NYTIMES.COM — The real Jessica Rychly is a Minnesota teenager with a broad smile and wavy hair. She likes reading and the rapper Post Malone. When she goes on Facebook or Twitter, she sometimes muses about being bored or trades jokes with friends. Occasionally, like many teenagers, she posts a duck-face…
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Social Ad Targeting: How to Reach an Audience that Converts
BLOG.HOOTSUITE.COM — Blog / Social By: Lauren Selden Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone is expected increase to $17.34 billion in 2019. A primary reason why social media is the…
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Why All Businesses Need to Be Better Listeners
ADAGE.COM — In the mid ’90s, Penny Wilson and the developers at Alias Wavefront took notice when consumers complained about the fake hair on characters in their video games. By listening to their customers and creating realistic “digital hair,” Wilson recalls that “it really leapfrogged us above any of the…
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Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly
MOZ.COM — Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves…
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12 Twitter Accounts That Will Make You a Better Writer
BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry What exactly is a “good writer”? Most folks who made it through the first few years of primary school can write. In fact, in a text-fueled world, just about everyone is writing—and writing, and writing—every single day. (When’s the last time…
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Top 5 Social Media Trends in 2018
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To…
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A List of Weird “Holidays” To Celebrate on Social Media
BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course,…
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14 Resources for Creating Beautiful Social Media Images
BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley Hundreds of millions of images are shared on social media every day, but chances are only a few actually make you stop scrolling and pay attention. What do they have in common? They’re high-quality, visually appealing, and shareable. Building a…
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What Marketers Can Learn From 3 Creative Facebook Ads
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein They know you better than you know yourself, they’re always there when you need them, and they know exactly what you want. Of course, we’re talking about Facebook ads. We all know the feeling of being annoyed and interrupted by advertisements, but…
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9 Instagram Mistakes Social Media Managers Should Avoid
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein With over 700 million users, it’s not surprising that Instagram is a core part of most social media strategies. To keep the momentum going, brands have to make sure they’re not ruining it for their audience by making careless blunders or missing the…
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A Social Media Proposal Template to Win Clients
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein If my hours of watching engagement videos on YouTube have taught me anything, it’s that the perfect social media proposal is an art (and that hot air balloons are surprisingly easy to get). Timing, communication, and expectations can all make the…
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What Social Media Marketers Get Wrong About SEO: The 4 Biggest Mistakes
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Search engine optimization, or SEO, is probably one of the most misunderstood marketing practices today. From keywords to algorithms, understanding SEO can be a time-consuming and seemingly complex undertaking for most marketers. What keywords work…
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6 steps for creating a social media strategy
HOOTSUITE.COM — There are many guides available on how to create a social media strategy. But very few include market-tested tactics and techniques. Using what we’ve seen works in the field for our global customers, enterprise clients, and small businesses, this guide will show you how to create a social media…
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25+ Useful Mac Keyboard Shortcuts for Social Media Managers
BLOG.HOOTSUITE.COM — Blog / Social By: James Mulvey I know they are out there. I know that hiding right in front of my fingers are shortcuts and secret keys you can press. I’ve searched. I’ve asked. I’ve read. From skipping the boring parts of YouTube videos to razor-sharp searches in Twitter, these…
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61: Going Beyond Marketing Through Social Media and Listening to Customer Voice
PLAYER.FM — As the CMO of Hootsuite, Penny Wilson has some fantastic insights into the social media listening industry and why identifying the customer voice of your company is essential. Not only is customer voice important for executing exceptional customer service but it can also be used as a tool to effectively communicate with executive boards and chief financial officers.
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| Interesting Articles This Week |
