Valuable Tips | Interesting Articles This Week
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The Complete Emoji Guide for Social Media Marketers
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent. With those numbers, it’s no…
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9 Predictions for SEO in 2018
MOZ.COM — For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today’s the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my…
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How to Create a Social Media Content Calendar: Tips and Templates
BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May the 4th—a huge marketing opportunity and you’ve got nothing. A mad scramble ensues to come up with a…
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Words and Phrases to Ban from Your Social Media Vocabulary
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even…
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8 Free Resources to Soundtrack Your Video Without Getting Sued
BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright…
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Instagram Post Ideas: 6 Types of Content That Work
BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein It’s Monday morning, and you’re standing in front of your closet. You sift through your clothes hangers and empty out your dresser drawers, but the truth is inevitable—you have nothing to wear. This is the same exasperated feeling you get when you’ve…
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20 of the Best Google Chrome Extensions for Social Media Marketers
BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage Yes, this is another list of the best Google Chrome Extensions. You’ve seen it all before, right? Well, we thought we had too. But new extensions are continually emerging that can drastically change the day-to-day habits of social media marketers….
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Why Your Business Can’t Ignore Dark Social
BLOG.HOOTSUITE.COM — Blog / Social By: Sydney Parker Imagine this scenario: You’re at work, hitting the 3 o’clock wall. To revive yourself from the slump, you navigate over to BarkPost, angling your monitor slightly more towards you to avoid being seen by your boss. You find an amusing listicle—18…
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The Ultimate GIF Guide for Social Media Marketers
BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s sometimes difficult to find exactly the right ones to convey your message. On the other hand, video…
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