BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley Everyone’s got an opinion about Facebook. Some people think it’s a fun way to keep up with friends and family. Others believe so deeply in its lasting cultural relevance they permanently ink their bodies in honor of it. Some businesses continue to…

BLOG.HOOTSUITE.COM — Blog / Social By: Kendall Walters The half-life of a Tweet—that is, the amount of time in which a Tweet will receive at least half of its total engagement—is as little as 24 minutes, according to Wiselytics. Things happen fast on Twitter—that’s what makes it such an exciting…

MASHABLE.COM — YouTube has spent years operating like many other tech platforms: Hear no evil, see no evil. That’s no longer tenable. . Facebook, Twitter, and others have faced similar challenges, but none appear as daunting as YouTube. The platform relies on its automated system to show ads against whatever videos are uploaded—and it has no good answers for the many questions that are starting to be asked of its ability to effectively moderate that system.

BLOG.HOOTSUITE.COM — Blog / Social By: Sarah Dawley There are etiquette guides for almost any situation, from table settings to international business meetings. So it shouldn’t be a surprise that a communication medium as culturally transformative as social media also comes with its own code of common…

SOCIALMEDIAEXAMINER.COM — Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook. How to Use Facebook to Drive More Traffic to Your Blog Posts by…

MASHABLE.COM — Twitter publicly confirmed that Pakistan had blocked its service. Facebook and YouTube have yet to make a public comment and did not immediately respond to media inquiries. . The block triggered a reaction on Twitter, with many journalists in the region drawing attention to Pakistan’s actions. Some people reported being able to use services through Virtual Private Networks, which can work around regional blocks.

BLOG.HOOTSUITE.COM — Blog / Social By: Dara Fontein The word “trend” can evoke feelings of fear and uncertainty for businesses. You want to stay ahead of the curve, but you don’t want to waste time and money on something that isn’t going to stick around (or that isn’t relevant to your business). To…

BLOG.HOOTSUITE.COM — Blog / Social By: Evan LePage So you need to create a social media marketing plan. No easy task, right? Many of us struggle to iron out exactly what that is, let alone figure out how to build one from scratch. Put simply, every action you take on social networks should be a part…

ADESPRESSO.COM — Every month, we get enough new and exciting updates from Instagram that we can write a whole post about them. Every. Single. Month. This month is no different. Most of what we’ve gotten for November are the expansion of current features, or features that we’ve seen on other platforms like…

BLOG.HOOTSUITE.COM — Blog / Social By: Christina Newberry With more than a billion video views on Facebook every day, it’s clear that Facebook video is a key part of daily life for social media users. If you’re creating videos to help promote your brand, there’s one key strategy you need to keep in…

MOZ.COM — You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right…