MOZ.COM — Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard…

JEFFBULLAS.COM — It’s a brave new world out there. Live chat software solutions are an essential part of successfully running a business these days. They allow companies to communicate with their website visitors and customers in real time using chat windows. You probably already know that they can skyrocket conversion rates when used correctly.

VOX.COM — Early on Wednesday, September 20, Hurricane Maria, a powerful Category 4 hurricane with 150 mph winds, made direct landfall on Puerto Rico, bisecting the entire island and drenching it with feet of rain. What’s happened since has been catastrophic for Puerto Rico. There’s still no power on the island, with the exception of a few generators powering only the highest-priority buildings like hospitals.

BLOG.HOOTSUITE.COM — Blog / Social If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. Bonus: Download our free guide that shows you how to…

TECHNOLOGYREVIEW.COM — I’m standing in what is soon to be the center of the world, or is perhaps just a very large room on the seventh floor of a gleaming tower in downtown Toronto. Showing me around is Jordan Jacobs, who cofounded this place: the nascent Vector Institute, which opens its doors this fall and which is…

HOOTSUITE.COM — There are 1.7 billion people in the world with active social media accounts, and social media campaigns are one of the best ways to reach them. Since debuting Hootsuite Campaigns Free and Pro, we’ve seen hundreds of SMBs launch awesome social media campaigns.We want to make social campaigning as…

TECHCRUNCH.COM — Advertisement. From hedge funds to venture capital firms, everyone in finance has some idea about how data and quantitative analysis will reshape their industry. Firms like Signal Fire track engineers as they move from company to company to draw attention to growing startups. And funds like Numerai and Quantopian are putting faith in quants to determine optimal trading strategies.

BLOG.HOOTSUITE.COM — Blog / Social A social media manager is the ultimate jack-of-all-trades. Whether it’s copywriting, providing customer service, or shooting compelling video, social media managers have the skills needed to keep their audience engaged—and their business on top. I’ve built a list of the…

HOOTSUITE.COM — You know that a contest or a campaign is something you want to do on social. But where do you start? What should your goals be? How do you choose the right format, or the best platform?We’ve put three resources together into a free toolkit that will help you get started.It includes: Guide:…

ADESPRESSO.COM — It all starts when someone reads an article on how to bathe kittens the safe way. As they peruse, they think, “Hey, my friend has a kitten, and he/she doesn’t know how to bathe it properly.” Discreetly, then — because they’re at work and they’re not supposed to be reading about kittens — they…

BLOG.HOOTSUITE.COM — Blog / Social If you’re posting social videos to YouTube, you should know that the site takes audio copyright very seriously. If you include music that doesn’t belong to you, your video will likely be taken down from the site, and after three “copyright strikes,” your account will be…