Valuable Tips | Interesting Articles This Week
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Top Facebook Updates That You Can’t Afford to Miss
ADESPRESSO.COM — Summer is (almost) over To cheer you up we’re back with the latest Facebook updates handpicked just for you. User needs are constantly evolving, and Facebook has been working hard to roll out even more features and processes to accommodate these changes. This time around, we’ve found fresh new…
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Product Evangelism: How to Evangelize and Create Advocates
SOCIALMEDIAEXAMINER.COM — Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? To explore how product evangelism supports the sales process, I interview Guy Kawasaki. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…
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How to Prioritize SEO Tasks [+Worksheet]
MOZ.COM — “Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided,…
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6 Social Media Ad Mistakes Brands Need to Avoid
BLOG.HOOTSUITE.COM — Blog / Social We all make mistakes, but when it comes to your social media advertising efforts these seemingly innocent blunders can end up costing you—a lot. I spoke with Hootsuite’s social ads expert Gabrielle Maheux to find out what the biggest social ad mistakes are. Continuing…
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Kushner used private email to conduct White House business
POLITICO.COM — Presidential son-in-law and senior adviser Jared Kushner has corresponded with other administration officials about White House matters through a private email account set up during the transition last December, part of a larger pattern of Trump administration aides using personal email accounts…
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Push for Gender Equality in Tech? Some Men Say It’s Gone Too Far
NYTIMES.COM — Now men’s rights advocates in Silicon Valley have galvanized.”What Google did was wake up sectors of society that weren’t into these issues before,” said Paul Elam, who runs A Voice for Men, a men’s rights group. He said his organization had seen more interest from people in Silicon…
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A Social Video Toolkit to Save You Time and Money
BLOG.HOOTSUITE.COM — Blog / Social If you aren’t already incorporating social video into your marketing strategy, it may well be the technical side of things that’s holding you back. After all, while 84 percent of professional marketers have recently used video marketing, according to Animoto, only 55…
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Social ROI Toolkit
HOOTSUITE.COM — As social media use increases in business and other large organizations, the need to prove a solid return on your investment grows. And understanding your ROI demands that you can confidently and accurately measure your social media activity and results. So our Social ROI Toolkit provides…
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How to Write Effective CTAs on Social Media: A Guide for Marketers
BLOG.HOOTSUITE.COM — Blog / Social Do you recall the last time you were compelled to sign up for a free one-month trial or download a guide? Remember that? That was an effective call to action, or a CTA. A good CTA can do wonders in the marketing world—it can drive more visitors to your content, generate…
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| Interesting Articles This Week |
