BLOG.HOOTSUITE.COM — When Instagram ads was added to Facebook’s ad offering, many people assumed that the two placements would be nearly identical in terms of best practices, cost, and engagement rates. Not true. Though Facebook and Instagram ads have coalesced well in one ad system, it’s still crucial to consider them as two very unique platforms.

BLOG.HOOTSUITE.COM — You and I both are constantly trying to keep up with social media platforms competing for our attention. I’m also guilty of spending hours a day on my phone scrolling through Facebook or Instagram, lurking various accounts and liking their visuals. But one sleepless night I came across social media visual gold.

BLOG.HOOTSUITE.COM — A ferris wheel. An Olympic athlete. Your content. Some things are just better in motion. Words and photos are great for telling stories but it’s sometimes difficult to find exactly the right ones to convey your message. On the other hand, video requires a certain kind of commitment from both the content creator and the audience.

MOZ.COM — If you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the…

JEFFBULLAS.COM — Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised.

BLOG.HOOTSUITE.COM — You do it all. From planning long-term strategy and reviewing your analytics to wolfing down a sandwich while you create images for Facebook with one hand and reply to people individually on Twitter with the other. No matter what social media hat gets thrown at you—designer, analyst, copywriter—you’ve got to be ready to wear it.

HOOTSUITE.COM — Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence?We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your…

BLOG.HOOTSUITE.COM — Social media moves fast—what’s cool on Monday might be passé by Wednesday afternoon. So here’s a list of things you should avoid doing on social to keep your channels —people still say keep it 100, right? Bonus: . that shows you how to 10X your social media performance and beat your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts.

BLOG.HOOTSUITE.COM — Small business marketing has turned a corner, and traditional outbound marketing efforts such as direct mail, TV ads, and telemarketing are becoming less and less effective. In fact, 86 percent of people skip TV ads, more than 200 million Americans are on the do-not-call list, and 90 percent of execs ignore cold calls.

HOOTSUITE.COM — In this practical guide, you’ll learn how to create a successful daily routine that increases your engagement and converts more followers into customers. Twitter is filled with daily opportunities to join passionate conversations and connect with potential customers. In this guide, we break down…

ADESPRESSO.COM — Social videos are convincing, and they resonate with users; this is good news. Many brands, however, still struggle to create high-quality, professional videos that they can share on social media as a strong representation of their brand. But with the incredible technology available today, we…