HOOTSUITE.COM — On an average day, over 1,500 pieces of content compete for placement in your customer’s Facebook News Feed. With so much content competing for limited space, how can your brand win? By boosting the number of times people share your content. In this guide, you’ll discover the exact types of…

JEFFBULLAS.COM — Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so naturally you want to get the best possible return on your investment. The good news is that influencer marketing doesn’t have to cost you a whole heap of money. You can even start from zero, and invest more as your business grows.

SOCIALMEDIAEXAMINER.COM — Do you want to use customer endorsements in your social media marketing? Wondering how to create a persuasive testimonial video? In this article, you’ll learn how to produce an effective testimonial video to share on social media. How to Create Testimonial Videos by Victor Blasco on Social Media…

MOZ.COM — The other day, my colleague Tom Capper wrote a post about getting more traffic when you can’t rank any higher. I was really pleased that he wrote it, because it tackles a challenge I think about all the time. As SEOs, our hands are tied: we’re often not able to make product-level decisions that…

MOZ.COM — From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that…

SOCIALMEDIAEXAMINER.COM — Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts. How to Improve Your LinkedIn Engagement by John Espirian on Social Media…

HOOTSUITE.COM — Video Transcript Videos are a great way to engage your audience on social channels. Not only is more than one third of all online activity spent watching video, many platforms also prioritize videos in their listing algorithms, resulting in better organic reach than other types of…

BLOG.HOOTSUITE.COM — As a social media marketer, you know that having your finger on the pulse of the digital world is crucial to success. You need to be constantly learning and gaining new skills. But finding the time to not only learn new skills, but master them, can be a challenge. To help you out, we put together a list of free online resources so that you can stay ahead of the curve and better connect with your customers.

BLOG.HOOTSUITE.COM — Can you draw? When asked this question, most people scoff and answer a definitive “no.” However, take a pencil, connect it to paper, and leave a mark. You have drawn. Writing is a skill much like drawing in this sense. Many believe that they simply cannot write, or that they aren’t a “writer,” when the truth is that they really just believe they are not writer.

MASHABLE.COM — “I mean if Mashable wants to pay for it, I can get you a blue check over night,” reads a recent Twitter direct message. This is a guy who knows a guy, a middleman in the black market for Instagram verification, where anyone from a seasoned publicist to a 22-year-old digital marketer will offer to verify an account—for a price.

BLOG.HOOTSUITE.COM — No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand. To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling.