The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers. “It writes great emails,” they tell me. “But are they converting?” Not really. “It can research prospects in seconds.” Great. But is it findi

New analysis shows Google Search Console hides roughly 75% of impressions, forcing SEO teams to rethink how they measure performance. The post GSC Data Is 75% Incomplete appeared first on Search Engine Journal .

The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into search engines like Google, people are typing their questions directly into engines like ChatGPT to get direct, no-frills answers. So, instead of optimizing for SEO, marketers need to know how to structure a page for AEO (Answer Engine Optimization). Like many marketers, I found learn

Ever wanted to create quizzes that guide visitors to exactly what they need? Imagine a quick “Find Your Perfect Product” quiz on your store… customers answer a few questions, and instantly see a personalized recommendation. Or a placement test that automatically sorts students into the right course level. Quizzes like these boost engagement, capture emails, and turn undecided browsers into confid

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all to use.

OpenAI seems to be jazzing up its ChatGPT responses by showing more visual responses, like Google’s knowledge panels and top stories. This goes across people, places, products, and ideas, OpenAI said.

Google’s John Mueller said he would “caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO” when it comes to reviewing bad redirects or CSP settings. Why, because bad redirects or CSP settings are often simply visible when doing normal browsing, and if you see it, then that is enough.

SEO roadmaps age poorly. Search evolves faster than planning cycles, technical debt accumulates quietly, and AI shortens the distance between approval and obsolescence.

Are you worried that AI will replace your job? Wondering how to stay relevant as technology rapidly evolves? In this article, you’ll discover how to become AI-ready through a practical three-phase framework that helps you creatively embrace change and secure your professional future. The Real Competition Isn’t Humans Versus AI The biggest misconception about AI […]

Sports analogies often let us down. A colleague was explaining how measurement was difficult in many organizations, unlike a basketball game, where the time, the score and the stats are clear and obvious. He said, “everybody wants to win.” Depending on how you define ‘win’, this is demonstrably untrue. It seems that among professional athletes, everyone does want to win, all things being equal.

The 2026 Grammys had no shortage of standout moments, from Lola Young taking home Best Pop Solo Performance to Bad Bunny winning Album of the Year for Debí Tirar Más Fotos . But nothing moved the room quite like the In Memoriam tribute honoring D’Angelo and Roberta Flack. SEE ALSO: Bad Bunny slams ICE during Grammys speech The segment was anchored by Ms. Lauryn Hill, who led a powerful lineup of

LinkedIn tested what drives AI search visibility and shared results. Content structure, expert authorship, and timestamps showed the clearest impact. The post LinkedIn Shares What Works For AI Search Visibility appeared first on Search Engine Journal .

At 23, I walked into BlackRock‘s New York office fresh out of Wesleyan University, ready to conquer Wall Street. By 28, I had traded my corporate badge for a ring light and a mission to empower women through content creation. Along the way, I learned that the biggest impact doesn’t always come from the biggest institutions. The journey began in 2018, when I joined BlackRock’s Financial Markets Ad

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone. Despite the rise of new marketing platforms and AI-powered tools, B2B email marketing remains one of the most reliable ways to nurture leads, accelerate pipeline, and actually close deals. When done right, email provides the space to build trust, educate decision-makers, and

If you look at the source code in some of the responses OpenAI’s ChatGPT gives you, you may now see references to ads. The response in the source code says, “InReply to user query using the following additional context of ads shown to the user.”

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, “While I have nothing to announce, I can say for sure that very few things online are permanent.”

Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month – just in case you (or I) missed it. January was an incredibly volatile month regarding unconfirmed Google search ranking movement. I posted about it several times.

YouTube’s CEO Neal Mohan shares the platform’s 2026 priorities, spanning creator-led entertainment, youth safety, diversified monetization, and responsible AI. The post YouTube CEO Reveals Your Video Marketing Strategy For 2026 appeared first on Search Engine Journal .

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal .

If shoppers can’t find what they want in your WooCommerce store within a few clicks, they’ll leave. And that’s exactly what happens to many small business owners. As their product catalogs grow, they lose potential customers because they can’t easily filter products. That’s why I decided to look for a solution. I needed a way to add advanced filters without hiring a developer to build them from s

A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Why Proposal To Label Sections Of AI Generated Content Is Controvesial appeared first on Search Engine Journal .

Precision requires producing the same results each time. Repeatable, measurable, dependable. Accuracy means hitting the target. The only way to consistently be accurate is to be precise. But there are plenty of precision methods that don’t yield the most desired outcomes. Simon Winchester’s book on precision is magnificent. As we enter a new age of automation, understanding the thrills and costs

Google’s new documentation shows how to get traffic from their Top Stories search feature. The post Google Shows How To Get More Traffic From Top Stories Feature appeared first on Search Engine Journal .

This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom that we’re onto something that others don’t care enough to do. And the things that are obviously worth doing are probably already being done.

Vulnerability reports and responsible disclosures are essential for website security awareness and education. Automated attacks targeting known software vulnerabilities are one of the leading causes of website compromises. To help educate website owners about potential threats to their environments, we’ve compiled a list of important security updates and vulnerability patches for the WordPress

Some TikTok users in the U.S. have reported ‘zero views’ glitches, restrictions, and even account bans they say are related to content about Palestine, criticism of Donald Trump and ICE, and even mentions of Jeffrey Epstein’s name in private messages. Notably, it happened days after the social media platform closed on a deal to separate its U.S. operations from its global business. In the States,

WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress. The post WordPress Announces AI Agent Skill For Speeding Up Development appeared first on Search Engine Journal .

The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe websites and Netflix, the culture changed. When you give people a choice, they make a choice. We went from the Top 40 to millions of songs. From Blockbuster to every movie ever made. From the local bookstore to all the books, all the time. Pick what you want instead of what other people picked. There are

New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content. The post Google’s SAGE Agentic AI Research: What It Means For SEO appeared first on Search Engine Journal .

Last month, while working on a WordPress cleanup case, a customer reached out with a strange complaint: their website looked completely normal to them and their visitors, but Google search results were showing something very different. Instead of normal titles and descriptions, Google was displaying casino and gambling-related content. We have been seeing rising cases of spam on WordPress website

Catherine O’Hara , whose career spanned from SCTV to her Emmy-winning role on Schitt’s Creek , and included beloved turns in Home Alone and Beetlejuice , has died, People confirmed on Jan. 30. She was 71. Following news of her death, tributes to O’Hara spread quickly across social media, with fans sharing clips, quotes, and memories from her decades-long career in comedy. Many revisited scenes fr

The first official look at Sam Mendes’ ambitious four-film Beatles project has landed, and the internet appears to be in rare agreement when it comes to Paul Mescal stepping into the role of Paul McCartney. And honestly? I get the hype. It’s giving less “actor playing Paul” and more “the spirit of McCartney himself briefly possessed this man,” sparking the kind of collective approval that almost

Faster Way For AI Agents To Test AI code agents are getting better at writing WordPress plugins and themes, but testing can still be the slow part. WordPress contributor Brandon Payton has published wp-playground , a new AI agent skill designed to run WordPress via the Playground CLI , giving agents a fast, repeatable way to run WordPress and verify their work as they iterate. “AI agents work bet

Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering personalized workflows and driving revenue. Email marketing automation platforms help businesses send targeted, personalized emails at scale by automating workflows, segmenting audiences, and integrating with CRM and ecom

Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal .

This week, we covered more ongoing Google search ranking volatility – January was a heated month. Google AI Overviews show more button officially flows to AI Mode…

January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month. I am seeing a significant spike in SEO chatter and many of the tools are showing very heated Google search ranking volatility over the past 24 hours or so.

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to encourage their readers to subscribe to your site as a preferred source.

Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for review appeals are no longer an issue.

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.

Welcome to the January 2026 edition of WPBeginner Spotlight! This month, we’re looking at new tools to help you clean up your WordPress media library, fine-tune cookie consent banners, and preview design changes faster. We’re also covering fresh updates across forms, fundraising, and site management, including new features from WPForms, Charitable, WPCode, and Formidable Forms. Let’s dive in and

Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track. The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal .

Neither AI nor ads. The problem started with search, and was weaponized by Amazon. Display ads go back at least 100 years. A century ago, the idea was simple: Show up in a place where people are offering up attention and tell a story. The advertiser pays the media for the attention they’re using, and the consumer may find interest, amusement or, at the very least, tolerance for the fact that the

Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms. The post The New Content Failure Mode: People Love It, Models Ignore It appeared first on Search Engine Journal .

I ran a poll yesterday on X asking Would you block Google from using your content for AI Overviews and AI Mode. About 33% of the over 350 responses said they would block Google from using and showing their content in the AI search experiences. 42% said they would not block Google and 25% are not sure yet.

Google seems to be testing showing up to 10 sitelinks on some of the search result snippets. Normally, Google will show about 4 sitelinks, but here Google is showing 6 more.

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.

Dan Taylor explains how compounding search visibility turns repeated exposure into familiarity, preference, and long-term resilience. The post How Visibility Compounds In Brand-Led SEO appeared first on Search Engine Journal .

Explore what the latest web almanac reveals about bots and the unexpected trends shaping SEO with host Shelley Walsh and expert guest Chris Green. The post Analysis Reveals Surprises About How CMS Platforms Are Influencing Tech SEO appeared first on Search Engine Journal .

We covered the topic of Google’s AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google’s Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls – plus much more.

Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of rejection or humiliation? In this article, you’ll discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking. Why Most Businesses Struggle With Creative Content Development […

Grow a Garden. 99 Nights in the Forest. Steal a Brainrot. If you’re a parent, you’ve likely heard your kids talk about one of these games at some point. They’re playing Roblox. Their friends are playing Roblox. Half of all kids under the age of 16 in the U.S. are playing Roblox. But with so many kids on Roblox, predators are taking advantage of the online gaming platform. As a result, Roblox has

Chrome’s new AI features enable it to go shopping, plan trips, edit images in a browser window, and answer questions from a new side panel. The post Chrome Updated With 3 AI Features Including Nano Banana appeared first on Search Engine Journal .

Every important medical innovation of the last five hundred years has been ridiculed, undermined and ignored by doctors and the medical establishment. Every single one. Hand-washing, antibiotics, and the dangers of smoking, just to pick a few . This happens in any system where expertise is valued and where change might be risky. Just because the establishment doesn’t like it doesn’t mean it’s not

Master lead management in 2026 and uncover strategies to ensure leads do not go cold in your sales process. The post The Way Your Agency Handles Leads Will Define Success in 2026 [Webinar] appeared first on Search Engine Journal .

Uncover the secrets of optimizing your WordPress site for speed and improve your SEO and AI visibility effortlessly. The post The Hidden SEO Cost Of A Slow WordPress Site & How It Affects AI Visibility appeared first on Search Engine Journal .

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up 16% and the one before that was 21% and this quarter, it is only up 10%.

I’m going to say the quiet part out loud: your website now has two audiences. If the AI layer can’t understand what you sell, who it’s for, what it costs, and what the next step is… you don’t just lose rankings. You lose distribution. If AI can’t parse your website, […]

Discord has moved far beyond its gaming roots. Today, it’s becoming a direct access channel for brands that care about real engagement and meaningful digital PR outcomes. This isn’t a Discord 101 guide. Most marketers already understand what the platform is and how servers work. Most marketers don’t know how to use Discord for engagement and PR, even as email pitches fail and social algorithms ta

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is exploring ways to let us block our content from being used in AI search…

Social Channel Insights in GSC point to a broader shift where search validation increasingly follows social-driven discovery. The post Social Channel Insights In Search Console: What It Means For Social & Search appeared first on Search Engine Journal .

Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says “Add a splash of color to the top of Search,” and “Pick color.”

Google made it official, now Google Search AI Overviews will let you do a follow up question after clicking on the “Show more” button and that follow up question will take you directly into AI Mode. This will no doubt lead to less clicks to your website and more traffic into Google AI Mode.

Marie Haynes explains why Google’s AI ranking systems prioritize user satisfaction over vector optimization, based on insights from the DOJ vs. Google trial. The post What If User Satisfaction Is The Most Important Factor In SEO? appeared first on Search Engine Journal .

My seven-year-old wants to build his first website. As someone who’s spent over 20 years in WordPress, this should be an easy decision. But 2025’s governance drama between Automattic and WP Engine revealed an uncomfortable truth about WordPress’s single point of failure. It made me wonder: should I still be teaching WordPress in 2026? So I went looking for alternatives. The post ” ” first appear

Square makes it easy to accept recurring payments on your WordPress site, even without setting up a full online store. If you’ve ever wanted to add subscriptions, memberships, or donation forms but felt overwhelmed by WooCommerce, then you’re in the right place. In this guide, I’ll show you exactly how I set up recurring Square payments on WordPress, step by step. By the end, you’ll be able to cr

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, “We’re making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it’s helpful.”

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.

Yahoo Scout offers a clean and uncluttered classic search experience with the power of natural language AI. The post New Yahoo Scout AI Search Delivers The Classic Search Flavor People Miss appeared first on Search Engine Journal .

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK’s Competition and Markets Authority (CMA) new requirements for Google Search.

Worried about declining SEO traffic in the AI era? Mark Williams-Cook reveals 2026’s key tactics for surviving SEO changes and mastering AI search shifts.

There have always been two sides: Hiring people to do tasks and jobs, or hoping to be hired to do those tasks and jobs. The difference now is that it’s increasingly difficult to find a good job to get hired for, and easier than ever to be the person who hires an AI or a person to do a task. Our understanding of ‘entrepreneur’ needs updating. It’s no longer mostly about raising money, buying a fac

La sécurité du compte est une priorité absolue pour casino betify . Afin de protéger les informations personnelles et les fonds des joueurs, l’établissement met en place des mesures de sécurité