There’s “regular luck” and “earned luck.” When a stranger dies and leaves you $10,000,000, that’s regular luck. Undeserved, unearned, a bolt out of the blue. Someone is going to win the lottery and it might be you. The other sort of luck happens after a lot of focus and effort. This is the third novel that becomes a bestseller, or the hard work that turns into a promotion to VP of sales. It’s eas

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from batch-and-blast camp

While developing my own WordPress plugins, I realized that earning people’s trust was often harder than building the product itself. You can have great features and reliable support, but if someone hasn’t heard of you before, they will still hesitate to click “Install” or “Buy.” That’s why I recommend showing real WordPress.org reviews and ratings directly on your own website.

A few months back, I was having a bit of a professional identity crisis. And it’s all thanks to answer engine optimization (AEO) and AEO best practices. Before 2024, I spent the better part of a decade focused on topping search engine result pages — and, frankly, I was great at it. I knew the ins and outs of keywords, schema, and even technical SEO aspects like site speed. But with the rise of AI

At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it with my audience, and then brought them along on the journey. Over 10 million people watched my “Get Married With Me” video across my platforms. It was one of the most beautiful moments of my life, magnified by the fact that I had built this level of trust and connection with my community. But a year later, I

Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs deliver generic results, but is that really true? In this article, you’ll discover how to create custom GPTs that free your time and increase your sales through the strategic implementation of three distinct types of AI assistants. […]

Most people do the obvious thing, that’s why we call it obvious. A new product, idea or technology is rarely obvious, at least at first. So the work of scale is to be seen as inevitable. The stepwise process of becoming the obvious choice. Skipping steps requires insisting that we’re the obvious choice, but that rarely works. Instead, we work to create the conditions for others to decide that

Stick around to the end to see an unbe-leaf-able trick for getting into the cinema for free. In today’s edition: New ccTLDs unleashed: A special gift from .us to .you. WordPress 6.9 beta coming soon: The stretchy blocks are hung by the chimney with care and we can hardly stand the wait! FAIR 1.0 launches: Your plugins now come stamped, sealed, delivered… and yes, they’re yours.

Create a document, several pages long, that explains who you are. What sort of learner are you? Do you have degrees or expertise? What sort of change are you making, who works with you, what are your standards? How do you want to engage? Periodically, upload the doc to the chat you’re having with an LLM. Let it know you’re offering a reminder of how you want to work together. One size doesn’t fit

If you want to make a change (or make a living) it might pay to find a topic that people hesitate to talk about. There’s enormous leverage in making the uncomfortable urgent enough to take action on. One of the easiest ways to improve public health and reduce cancer is by increasing the adoption of colonoscopies . No scientific breakthrough is needed, just a cultural shift. The same sort of impac

When a website fails, your browser returns an HTTP status code that’s short, technical, and often cryptic. You’ve probably seen 404 Not Found or 500 Internal Server Error . Less common, but just as disruptive, is 501 Not Implemented . This guide explains what a 501 error actually means, how it presents in browsers, what typically causes it, how it can affect user trust and SEO, and the most

Many website owners I talk to are feeling a bit nervous about SEO right now. With AI search results getting all the attention, it’s easy to wonder if all that hard work is still paying off. You may be wondering if SEO is still worth it in 2025. It’s a valid question, especially when your time and marketing budget are at stake. At WPBeginner, we’ve been navigating these exact changes firsthand acr

I’ve built all kinds of WordPress forms over the years, from surveys and contact forms to email newsletter signups. But even with CAPTCHA and other anti-spam tools in place, my inbox kept filling up with junk submissions. When I finally took a closer look at the problem, I noticed a clear pattern: most of the spam submissions were coming from fake or suspicious email addresses.?

Vibe coding revolutionized the way you code. Now it aims to do the same for building websites on WordPress. What if you could have an AI-native coding ecosystem just inside your WordPress backend? 10Web, a pioneer in AI website creation for WordPress, is about to launch the World’s first Vibe coding frontend builder, completely integrated […]

Friendship is part of it, but it’s mutual forward motion that transforms a group. The shared journey and mutual respect of a cohort can change the arc of our work and our lives. When we’re in sync, we can find the courage to build something important. Fifteen years ago, I ran a three-day seminar in my office for about 12 women. The FeMBA cohort took a life of its own, and last week I was lucky

Learn. Secure. Lead. We’re excited to introduce the beta launch of Sucuri Academy—a cutting-edge learning platform designed to empower website owners, developers, and digital professionals with the skills to defend against cyber threats. Whether you’re just starting out or looking to master advanced security techniques, Sucuri Academy offers structured, expert-led courses to help you protect your

Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn’t rely on constant guessing and experimentation? In this article, you’ll discover how to implement customer-led growth to drive predictable recurring revenue and eliminate strategic confusion. How Can a Customer-Led Growth Strategy Drive Predictable Recurring Revenue? Most businesses tod

For many of us in the industrialized world, happiness is directly related to how big the container is. Overflowing vs. skimpy. Adequate vs. generous. Overloaded vs. slack to spare. We know that making the plate smaller helps us appreciate what we’re served. Get the bucket size right and your life changes. This is probably the easiest, fastest and most productive way to improve our well being.

There’s more software available for free than ever before, and a lot of it is really good. Handmade by real people, for real people. If we’re going to pay for it, it needs to be extraordinary. For the last few years, I’ve been using Superhuman , which costs me about a dollar a day. Even if you don’t use email as much as I do, I think you’ll find that it’s a bargain.

Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood out to me more than anything else: the rise of customers as influencers. In the past 18 months, we’ve seen people boycotting brands, blocking campaigns, and becoming much more marketing literate. We know how influencer deals work, we see the behind-the-scenes,

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all their curiosities and questions, consumers are increasingly watching YouTube reviews, asking ChatGPT for recommendations, scrolling through social feeds, and messaging influencers instead. Meanwhile, AI search engines are serving up “summarized” direc

I love creating and managing WordPress websites, but to be honest, it sometimes feels like a full-time job in itself. I remember the early days of juggling content, plugin updates, and marketing tasks, often feeling like there weren’t enough hours in the day to do it all. You’re trying to grow your business, not get bogged down by repetitive website chores. To fix this, I have been using AI-power

A problem without a solution isn’t a problem, it’s a situation we have to live with. But most existing problems do have solutions. We just don’t like that solution. The solution might be challenging, or feel risky, or lead to an outcome we’re not happy about. It’s tempting to announce that this means the problem is unsolvable. It’s not. It’s just not an easy or low-cost solution. It’s even more t

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That brands are begging to be a part of. Oh, and that was headlined this year by none other than Taraji P. Henson, Kerry Washington, and Jennifer Hudson. That’s Shareese Bembury-Coakley’s reality as one of the driving forces behind CultureCon , the world’s largest festival for Black creatives and entrepreneurs. Here’s how she

Starting your own electrician business isn’t about luck or chasing the right moment. It’s about knowing the skills you’ve built, pairing them with smart strategy, and being willing to take the leap. Electricians