“Maybe” is the problem. If you’re serious, say, “yes.” And if it’s not for you, walk away. But endlessly reconsidering opportunities without forward motion is a place to hide.

Feeling overwhelmed by the nonstop pressure to create social content—and still not seeing the traction you want? Wondering how others are pumping out polished videos, thought leadership, and lead-generating posts while you’re buried in to-do lists? With the right systems, AI can deliver consistent, high-quality content at scale, without sacrificing your brand or personal work-life […]

The Aggregator plugin has price of place on thousands of WordPress websites. The good news is that there’s a new version. My Aggregator review takes a look at the new additions.

At my last job I was tasked with launching a newsletter, and was suddenly faced with a bunch of unfamiliar acronyms: DKIM, DMARC, SPF. (Apparently that last one is not related to sun protection?) So I texted Al Iverson (not the basketball player), who’s been working in email deliverability since the dawn of mainstream internet, and asked if he could help me figure out what I really needed to know

The phrase “Would you like fries with that?” is more than just a famous question. It’s a clever sales move that has added billions to a single company’s revenue. And that same idea can help grow your own WooCommerce store, too. It’s all about making simple, helpful suggestions your customers will actually appreciate. The key is to make these added offers feel like a natural part of the shopping e

Many organizations have a widget or service, something people already need or want, and they work to sell it to people. Some seek monopoly power so they can force others to do what they want them to do. But there’s a third path: we can create a brand or a movement or a community that seeks to do things with people. A chance to accompany someone on a journey, to lead instead of manage,

“Who’s it for?” is not simply a question about your target customer. Milton Friedman offered to let us off the hook–the only thing the work is for is to maximize shareholder value, he said. Nothing else is worth measuring. I’ve never met anyone who consistently believed this. There are folks who find it easy to allow money to make their decisions for them, but at some point, all of us move away

Where does hope come from? It’s probably hard-wired, the result of an evolutionary process. A creature with hope is less likely to give up and more likely to raise offspring, thus passing down an ability to find resilience in the face of change. has come to mean something different from its original usage. Today, we’re “disenchanted” when we’ve fallen out of love with a person, product or

Most companies calculate their customer acquisition cost ( CAC ) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under s

If you’ve been part of the WordPress community for a while, then you’ve almost certainly heard of OceanWP . Launched as a free theme with premium-level features, it quickly became a staple for freelancers, agencies, and DIY site owners. The creator, Nicolas Lecocq, stepped away from WordPress after selling the theme, only to return years later with a whole new approach to building products. This

More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered cards. For the last five months, I’ve been in full sprint mode, and this is what I’ve been building. See the Kickstarter We launched the Mentor Deck in beta two weeks ago, and I was thrilled and delighted to see how deeply it resonated with people. And now the Mentor Deck is updated,

Tired of fluff-filled courses that don’t deliver? We’ve handpicked six of the most popular and practical Coursera courses for WordPress professionals, from AI and analytics to project management and site security. These are the skills your team actually needs, taught by instructors who know the real-world challenges. Plus … get 40% off every course through WP Mayor! The post ” ” first appeared

Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Emotional targeting is a science-backed approach that transforms your marketing by tapping into how real people […]

Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional ad . The media company builds content that attracts us, then they sell off our attention

Last month, we came across an ongoing JavaScript-based malware campaign affecting compromised websites. The malware injects a fullscreen iframe that silently loads content from a suspicious external domain. This type of malicious script aims to force users to view unsolicited content, often for ad fraud, traffic generation, or deceptive social engineering. This is the fake cloudflare captcha that

For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half of the marketers we surveyed for our 2025 State of AI Marketing report said they’re already using AI for social media, with 49% using it for text-based social content and 47% for video/audio-based content. HubSpot’s own social media team is leveraging AI to create more engaging, authentic,

Recently, I found over 18,000 spam entries had flooded one of my lead generation forms overnight. And more kept coming, which meant trouble. If I emailed all those fake addresses, it would have increased my email bounce rate – the percentage of emails that don’t get delivered to recipients’ inboxes. A higher bounce rate damages my sender reputation with email providers, meaning even my emails to

Moving is physical, travel is an emotional journey. Moving takes us from one place to another, one job to another, one situation to another. But if we seek to insulate ourselves from the emotional labor of travel, we can build a cocoon around our experience and discover