A while ago, I ate in a restaurant that had no menu. The waiter simply walked over to the table and said, “what do you want?” As bold a statement as this is, it made many diners uncomfortable and often led to people ordering without much imagination. Around the same time, I found myself in an out-of-the-way diner that had a 29 page menu. It took our group a long time to figure out what to order

Are you looking for ways to leverage AI that go beyond basic text generation? Wondering how to turn mountains of content and notes into actionable insights and marketing materials without spending countless hours reading and analyzing? Unlike ChatGPT or Claude, NotebookLM doesn’t pull from the internet. It pulls from your documents, your files, and your […]

How dangerous can user passwords be, and how can you enforce better credentials within WordPress? This WP Password Policy Review could provide the answer to your questions!

Stick around ‘til the end to find out why the dishwasher won’t close all the way. In today’s edition: Tumblr’s big WP migration dreams are turning out as disappointing as the ball pit at Dashcon. WordPress 6.8.2 RC1 is live: let the bug-stomping commence. We casually flex on eeeeeeverything we’ve shipped in 2025. NBD. Hot Off The Presses: What’s New? Is this “shameantic versioning”

Running a successful cleaning business in 2025 goes far beyond spotless floors and sparkling windows — it requires seamless communication, efficient scheduling, and reliable customer management. Yet, finding the right tools to keep everything organized is a challenge; here’s why: the CRM needs of cleaning businesses are uniquely demanding, blending field service logistics with customer service, r

Managing client relationships in the accounting world involves much more than keeping contact info in one place. For small business accountants, it means staying on top of recurring deadlines, securely handling sensitive financial data, and ensuring no client communication falls through the cracks. These unique needs make it essential to have a CRM that’s not just flexible but tailored to the spe

Through intelligent code completion, automated content generation, and visual design assistance, AI tools are now ‘hard coded’ into nearly every aspect of WordPress development. I’ve tested the top solutions to help you choose the right AI tools for your specific workflow needs, whether you’re coding, building, or managing.

When I first learned about the Virginia Consumer Data Protection Act (VCDPA), I’ll admit I felt a bit overwhelmed. As someone who’s managed WordPress sites for many years, the idea of learning yet another privacy law felt like a lot. But when I dug into it, I realized it’s more straightforward than it looks. Still, I’ve seen plenty of site owners make compliance harder than it needs to be—either

Who do you pay attention to? Do you respond or react to the feedback that’s coming in? Do you seek it out or wait for it to arrive? Does vivid online feedback from anonymous trolls carry more weight than honest but more subtle feedback from actual customers? Pick your feedback, pick your future. Which sort of feedback changes your behavior or attitude? Delivered with enthusiasm or a scowl

(Car dashboards don’t have room to spell out the whole word). On a country road, late at night, when there are no other cars around, the hi beams are a really useful tool. It’s smart to use them. As soon as there are other cars, though, they become dangerous. Even a selfish driver realizes that they’ll lose more than they gain if they persist. Living in community requires us to be a bit less

Perhaps you’re really good at the job. Hard charging. Focused on every interaction and staying in control. It’s easy to justify the hard work because you refuse to settle. It turns out that your community is here and ready to contribute. When you give others the resources, trust and commitment to do the work, the work gets done. Sometimes, it even gets done better than you could have done it

Ever feel like your brand’s messaging isn’t quite landing, despite detailed personas and sharp creative? Or wonder why some customers churn while others become lifelong evangelists, even sporting your logo proudly? Identity marketing flips the traditional approach by focusing not on how your brand looks to others, but on how customers see themselves. This article […]

Have you ever wondered why some AI-generated outputs feel incomplete, even when you’re using the most recommended tools? Or found yourself relying heavily on ChatGPT, only to suspect there’s more potential waiting just beyond your current workflow? The solution isn’t adding more tools at random, but using them with intent. This article introduces a strategic, […]

The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships,

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions daily, require instant access to customer history across multiple touchpoints, and need sophisticated routing and monitoring capabilities to maintain service quality. These high-volume, fast-p

Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively. This comprehen

Last month, I noticed crawlers from companies like OpenAI and Google in my website analytics. My first reaction was concern: Was my content being scraped without my permission? I also worried that too many requests from AI or search crawlers might slow down my site for visitors. But then I started thinking: What if I could actually turn this into an opportunity? What if I could guide AI tools—lik

People like that, like this . When we can build connections between demographics and psychographics, it’s easier to surprise, delight and serve our customers. Mail order catalogs have been doing this for years out of necessity. They know something about a person’s geography, income and other demographics, and they make assertions about what they dream about and seek out. Psychographics are what p

Running an HVAC business means juggling emergency calls, seasonal demand spikes, and multi-visit jobs that can span weeks. You’re dealing with a technician shortage , meanwhile customers expect rapid response times when their AC fails or their furnace breaks. Customer relationship management (CRM) software solves these challenges by centralizing customer data, automating routine tasks, and stream

The Sensei LMS plugin allows WordPress users to create and sell online courses without relying on a separate platform. Free and Pro versions are available, allowing users to get a feel for Sensei before committing. While Sensei Pro isn’t quite as feature-rich as the leading standalone learning management systems, keeping everything within WordPress offers major benefits.

One way to turn a product or service into a story is to gift wrap it. Yes, you did my taxes, but did you include a two-page summary and a useful folder to keep it in? Whether you’re providing a service to a casual customer or a product to a regular patron, what you’re really selling is the story. The commodity part of your day leaves no room for magic.

Human Resources firms face a unique set of challenges when managing client relationships. From tracking candidate pipelines and coordinating with hiring managers to managing client accounts and compliance documentation, HR workflow is multifaceted and high-touch. Traditional tools like spreadsheets or generic databases quickly fall short when firms scale, leaving communication gaps, workflow inef

Running a roofing business is tough. You’re juggling estimates, managing crews, and trying to keep customers happy. On top of that, most roofing companies struggle to find a CRM that works for their unique needs. Roofing CRM challenges are different from those in other industries. You need tools that handle weather delays, insurance claims, and seasonal fluctuations. You need systems that work fr

Landscaping companies juggle seasonal crews, multiple job sites, and weather-dependent schedules — all while trying to track customer communications, quotes, and service histories. That’s a tough job, and without the right software to stay organized, you may miss opportunities and lose revenue. You need a flexible CRM that matches your daily reality. A CRM built for landscaping solves these pain

As a mortgage professional, your livelihood depends on leads — how well you generate, capture, manage, and nurture them. And at some point, those spreadsheets just don’t cut it anymore. A CRM can help you with almost all of those aspects (depending on the CRM), which is why choosing the best mortgage CRM is crucial. To help you decide, we’ve done the research, assisted by ChatGPT and Claude, and

Tourfic can transform WordPress sites into travel platforms by managing hotels, tours, apartments, and car rentals through WooCommerce. This Tourific discovery will show you how the plugin tackles booking fragmentation while maintaining its functionality.

Justin Ferriman didn’t set out to build one of the most successful WordPress plugins of all time. In fact, he didn’t even consider himself a developer. But with a deep background in eLearning and a sharp eye for market opportunities, he turned a gap in the WordPress ecosystem into a multi-million-dollar business. LearnDash, the popular learning management system (LMS) plugin for WordPress, wasn’t

At least the Powerball tells the truth. In a state run lottery, the deal is very simple: You pay your money, you take your chances. The government randomly chooses a winner and the winner gets a big prize and everyone else gets nothing. But there are lotteries all around us, hidden in plain sight. There is the lottery of higher education. You spend 12 years of your life, dancing with school and y

Recently, our team uncovered a particularly sneaky piece of malware tucked away in a place many WordPress users don’t even know exists: the mu-plugins folder. In fact, back in March, we saw a similar trend with hidden malware in this very directory, as detailed in our post Hidden Malware Strikes Again: MU-Plugins Under Attack. This current infection was designed to be quiet, persistent,

Privacy compliance is something practically every site needs, so a useable and feature-rich solution should be on your list. Our WPLP Compliance Platform review takes a plugin contender for a spin.

Is it okay to dress your cat in a ridiculous costume? What about giving a poodle a haircut that subjects him to ridicule? The cat and the dog probably don’t know or care, but we think less of their person if it happens. At Disney, the costumed characters need security guards. Kids (and more often) adults would bother or even pinch the characters, figuring that if they were in costume, they weren’

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New

Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet or generic tool simply can’t keep up. That’s why teams are turning to CRMs for pest control — built for these unique needs. A recent study found 30% of field service companies increased customer retention by using a CRM. In fact, Rentokil Initial

Sucuri is pleased to announce the completion of a product upgrade with our new Backups platform. For those already subscribed to our Backups platform, you will begin to see (over the next week or so), a new destination for where to access your new Backups. For those who have never purchased our Backups before, you will automatically be routed to the new experience moving forward.