Status shows up whenever humans do, and it is the invisible underpinning of our culture. The front lawn was only invented around the time of Columbus. The idea was to demonstrate that you had time and money to waste. You could take useful land and make it non-productive. You could take labor and put it to work taking care of this non-productive land with no obvious utility in return.

A few years ago, I was head of content at a health insurance company — a role that required a team of full-time employees and freelancers to get the job done. But once ChatGPT hit the scene, I realized I could strike out on my own. Managing people is hard, messy, and expensive. I wasn’t always doing the part of the work that I enjoyed. When I saw what AI could do, even in the early stages, I thou

In our daily interactions online, trust is a fundamental currency. We trust servers to handle our data, process our requests, and reliably deliver content. But what happens when that trust is abused and turned against the server itself? What if an attacker could trick your server into becoming an unwitting accomplice, abusing its privileged position to launch attacks from within the perceived

Shipping is a headache for many online store owners, especially those with complex requirements. This time, the Mayor undertakes an Advanced Shipping Rates for WooCommerce review. Throughout, you’ll learn just how simple this plugin can make your e-commerce shipping.

Are you struggling to turn Instagram followers into paying customers? Wondering how to optimize your content strategy to generate qualified leads organically? Instagram isn’t just for building brand awareness—it’s a powerful platform for lead generation and sales. With over two billion users and a range of content formats like Reels, Stories, and Lives, the platform […]

A dynamic pricing strategy is a central part of your WooCommerce store. Flex Pricing lets you implement sophisticated strategies in seconds. In this tutorial, you’ll learn about some real-world applications of Flex Pricing’s dynamic pricing capabilities.

From a plugin built for a local baseball team to one of the most trusted tools in the WordPress ecosystem, TablePress is a story of steady growth, community focus, and user-first development. Its creator, Tobias Bäthge, didn’t start as a software engineer. He studied control engineering and stumbled into plugin development while helping his sports team with their website. What began as a side pro

If you are looking for a WordPress theme, aesthetics should be the least of your concerns. While looks are essential, there are more crucial aspects like customization and flexibility. You need an SEO-optimized, lightweight theme to stand out from the crowd. Something built for a flawless user experience and robust search visibility. Here come options […] Read More… The post appeared first o

Your project doesn’t exist in a vacuum. Your company wouldn’t exist if it weren’t for the customers, competitors, marketplaces, systems and tech that make it all work. I used to make almanacs. Long, detailed, fact-checked reference books that might save a trip to the library. When there are plenty of bookstores and no internet, the almanac is an important resource and a useful business model.

Running an agency is a grind. Client demands, tight deadlines, and the constant push to grow without burning out your team or budget. We get it. Partnering with a reliable white-label WordPress agency can ease the load, handling everything from custom builds to SEO so you can focus on winning clients and delivering results. We’ve […]

Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle. Well, AI just unlocked the process and can become your team’s new superpower. LLMs with browsing capabilities, like OpenAI’s Operat

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. The Unstereotype Alliance studi

Finding it hard to create enough content to stay consistent on social media? Wondering how AI can help you post with purpose—not just frequency? In this article, you’ll discover how to use AI tools and creative inspiration to develop social content that resonates with your audience, strengthens connections, and builds loyalty over time. Why Creators […]

Every retailer knows that the items that sell the best are at eye level or at the cash register. Some people are hungry, rushed, distracted and lazy. If you want to reach them (us), you need to make it convenient. The lesson is simple: We can market to ourselves the same way others market to us. Put the good habits in a place where they’re easy to find and engage with.

A hands-on review of the Google Automated Discounts plugin for WooCommerce—how it works, what setup involves, and whether it’s worth it for store owners running Google Shopping ads.

You’ve spent hours perfecting your WordPress website. The design looks great, your content is solid, and your products or services are top-notch. But something’s wrong. Visitors aren’t staying long, and you’re not getting the results you expected. Sound familiar? You’re not alone. Many small business owners face this exact problem. The issue often isn’t what’s on your site—it’s how people experie

A few days ago, the annual WordCamp Europe meetup took place in the picturesque city of Basel, Switzerland. The biggest announcement from the event was the new FAIR Package Manager – but what exactly is it? In this article we dive into the details, including Matt Mullenweg’s reaction when asked about it on stage.

“I tried using AI for our marketing content, but it just doesn’t sound like us.” I hear this constantly from marketing leaders who’ve experimented with AI tools only to get results that feel generic or off-brand. The problem? Most are approaching AI wrong, treating sophisticated technology like a vending machine. Insert prompt. Receive output. Hope for the best. Exceptional marketers take a diffe

Disappointed Delighted Amazed Offended Ripped off Grateful Loved Sometimes we get what we expect.

One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.

Photo by Nilo Velez Over 1,723 attendees from 84 countries gathered at the Messe and Congress Center Basel in Switzerland, and 20,353 more joined online for WordCamp Europe 2025. I’m personally very excited… There’s so much I want to do. I think there’s a clear pathway to 7.0 and beyond. Matt Mullenweg, WordPress Cofounder The flagship WordPress event kicked off in Basel, Switzerland, with a dedi

There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their way up the hill, with the drivers imagining that since there’s gravity to overcome, might as well go even faster.

Photo credit Anyone building something on their own knows the rhythm isn’t always smooth. Some months you invoice more than you imagined. Others, you chase payments, juggle late fees, and start questioning your choices. That doesn’t mean you failed. That means you’re doing it for real. Momentum is fragile when you’re self-employed. Losing it doesn’t always look dramatic. Sometimes it’s quiet, del

Manual keyword detection and link insertion has no let up, especially for large websites. My ClickWhale’s Keyword Auto Linker tutorial shows you how to set up and leverage this time-saving tool to automate link placement across your entire website.

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers. Table of Cont

When I first tried to accept payments on my WordPress website, the process was frustrating. Hours of setup, confusing settings, and test transactions that failed more often than they succeeded. I quickly realized that choosing the wrong payment solution could mean the difference between a thriving business and lost customers. The right payment plugin can help you securely process transactions, re

Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing what drives engagement. What I discovered was surprising (and depressing): The most successful posts are overwhelmingly self-centered, with people talking about themselves in

Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels […]

What if someone is just making stuff up? Years ago, I worked with the supermarket tabloid to make an ironic, shouty, somewhat funny book that has turned out to match much of the discourse we find surrounding us. When we flew down to Florida to meet their team, I was amazed to discover that this nationwide newspaper, read by millions, was created by three people in a storage closet. They had a sin

A common trend we see is that bad actors will upload malicious plugins to WordPress sites. These plugins serve a wide variety of functions from injecting spam to redirecting sites to other malicious content. In this article we will examine a more dangerous method where plugins can be used to steal admin credentials. Identifying the malware During a routine malware scan we noticed a plugin labeled

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive. This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing

WordCamp Europe is the continent’s most important gathering for the WordPress community. Every year, thousands of developers, designers, content creators, and WordPress enthusiasts gather to network. This 3-day event has something for everyone. Attendees can learn and contribute to the WordPress community in unique ways. Before you head out, here’s everything you need to know. […] Read More…

The Flex Pricing plugin promises enterprise-level dynamic pricing capabilities within WooCommerce using sophisticated Artificial Intelligence (AI). This review looks into its features, capabilities, and real-world applications to help you decide if it’s the right solution for your business. The post ” ” first appeared on WP Mayor .

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come to the right blog. But before we get into their experiences, let’s div

My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year. Orders failed. Customer support lit up. Social media exploded. We were trending — but not for the reasons anyone hoped. I braced for

When I first looked into hosting WordPress on Google Cloud, I thought, “This could be the upgrade I’ve been waiting for.” The idea of running my site on the same infrastructure powering Google Search and YouTube? That was exciting. But it also raised a lot of questions. There’s no question that Google Cloud offers serious speed and reliability. But I quickly realized that it’s not built with begi

Brad Feld has been contributing to and leading the tech community for more than thirty years. His books have always been inspiring and useful, but his new book takes it to a higher level. Adam Becker has written two books that I recently devoured. The