The unexpected happens. Systems fail, humans are unpredictable, interfaces aren’t perfect… The customer service professional demonstrates their strategic insight when they plan for eventual failure instead of denying it’s possible. The first step, of course, is to design things with resilience and care so they don’t break. Then what? One option is to save the day at all costs . This is a large re

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportun

Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you’ll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. 3 Mental Barriers That Impede […]

Ever watch a customer leave your store because they couldn’t figure out which “Medium Navy” shirt they were actually buying? It happens more than you think. Most WooCommerce stores still use those ancient dropdown menus for product variations. You know the ones where customers have to click, scroll, and guess what “Forest Green” actually looks […] Read More… The post appeared first on Learn

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI sales agent. This AI agent can perform autonomous tasks to help sales teams qualify, enrich, and follow up with leads. You can watch the full leaked demo here , but I’ll break do

Stick around ‘til the end. We’ve got a four-legged percussionist who’s stealing hearts and drumsticks. In today’s edition: There’s a new WordPress feature that could make your site feel lightning-fast… or break it completely. The kicker? It’s already turned on. Ottokit left a door open to privilege escalation and hackers everywhere said “thank you.” If you haven’t updated yet… go do that.

Struggling to integrate AI across your organization without adding more confusion and complexity? Wondering how successful businesses are aligning teams and workflows to truly embrace AI-first operations? In this article, you’ll discover a practical framework for transforming your company into an AI-first organization—so you can cut through the chaos, unlock clarity, and lead with confidence […]

It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent emails. Or the inbox filled with spam, perhaps hundreds of thousands of emails that aren’t really an inbo

Conversion Bridge transforms the typical complexities of conversion tracking into a minimal-click setup process. It brings integration with lots of popular WordPress plugins and analytics platforms too. This Conversion Bridge discovery will explore how to ease the analytics headaches that can plague you!

Building a professional online presence is key for law firms and individual attorneys looking to attract new clients and establish credibility. A well-designed website showcases your expertise and ensures visitors can easily access critical information like practice areas, attorney bios, and contact details. For legal professionals, choosing the right WordPress theme is an essential first […]

‘Your domain name is about to expire!’ is a pretty scary email that thousands of business owners receive every day. The thing is that many of these urgent messages are actually scams. I’ve helped countless website owners avoid these traps over the years. The issue that these scams have now evolved from simple email tricks to sophisticated schemes that can fool even experienced website owners.

When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from the trenches: Most people aren’t ready to buy when you reach out. Most of them don‘t care about your product, at least, not yet.

Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now built a streamlined operation that generates six figures annually with a tech stack that costs less than one grand a year.

In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to find a breakthrough. In our organizations and communities, we’re often asked for

??You’ve probably seen it: a visitor lands on your WordPress site, looks around for a few seconds, then disappears without signing up, buying, or even clicking. You’ve added popups, tried discounts, maybe even ran a quiz – but nothing sticks for long. The truth is, most visitors don’t leave because your offer is bad. They […]

What’s the attainable, practical and generous thing you haven’t done yet? What will it take for it to become a priority?

Vulnerability reports and responsible disclosures are essential for website security awareness and education. Automated attacks targeting known software vulnerabilities are one of the leading causes of website compromises. To help educate website owners about potential threats to their environments, we’ve compiled a list of important security updates and vulnerability patches for the WordPress

In the ever-evolving digital world, creating a professional and effective website is no longer reserved for web developers or designers. Traditional website development often required HTML/CSS knowledge, design proficiency, and significant time. Then came website builders like WordPress, Wix, and Squarespace. They offer drag-and-drop interfaces and templates but these still […]

May has been a month of big changes in the WordPress ecosystem. From enhanced SEO features in AIOSEO to important privacy updates in WPConsent and performance boosts in WooCommerce, there’s a lot to cover. This month, we also saw the formation of a dedicated AI team at WordPress.org, which signals exciting developments to come. Let’s explore the key highlights and discover what’s new in the world

There are people and organizations that are working overtime to redirect and manipulate your attention. The question is: Are they more aware and careful in how you spend your attention than you are? The act of focusing on what we focus on pays enormous dividends.

Image editing used to mean opening Photoshop, wading through complex tools, and spending hours on tedious fixes. I’ve been there. It was frustrating and a massive bottleneck. Today, AI is changing everything. With Google Gemini’s new flash model, all you have to do is upload an image and describe what you want changed, all in text. Then, Google AI Studio handles the rest, editing your image.

“AI is brilliant and it can do everything.” “AI hallucinates sometimes and it can’t be trusted.” “AI is a trick, a clever way to induce people to believe it’s human-like, but it’s not.” It turns out that AI hallucinates all the time. Sometimes, these hallucinations are useful, worth interpreting as helpful contributions, and sometimes, not so much. In some senses, then, AI isn’t that smart.

Hostinger Horizons is marketed as an easy way for non-developers without a technical background to build their own apps, but it can also be used to build websites. I decided to try both and in this post I will share the results with you. I’ll also provide my overall thoughts on Hostinger Horizons’s strengths, limitations, and usefulness.

The depiction in the media of hackers tends to be that of balaclava-wearing villains who type furiously in a dark basement, motivated by nothing but evil intentions. However, while this may be true in some instances, by and large the determining factors that result in malware attacks are largely motivated not by ideology or malice but by material interests. In writing this post I couldn’t help bu

Small details are often what separates great websites from good ones, and the login page is one of those small details that’s often overlooked. Customizing the login experience can make your site look more professional. It also helps users feel more comfortable and aligns better with your brand identity. This guide covers a few ways […]

Are you tired of manually checking every student ID that comes through your store? Or constantly second-guessing whether that discount code should actually apply? (Or both?) On the one hand, student discounts are great for business. They bring in younger customers and boost sales. But they can create a lot of headaches, and verifying student […] Read More…

When I first started building WordPress websites, tracking visitor data just meant installing Google Analytics and calling it a day. But times have changed. With new privacy regulations, using cookies to collect personal information without user consent can lead to legal headaches and lost visitors. I’ve helped several WordPress site owners transition to cookie-free analytics solutions that still

Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company. I‘ve been testing AI assistants obsessively over the past few months. I’ve found that, with the right setup, they can transform how you work. During that process, I developed two game-changing AI assistants , with one focused on str

Pop songs are 200 seconds long because the mechanical properties of 78 and 45 rpm records can deliver one song with decent fidelity of that length. They can’t handle ten minutes, and one minute is too short to charge for. The number of books carried by a local bookstore was the right amount to balance paying the rent and satisfying most customers. And the number of books published reflected the f

We recently assisted a customer who reported a persistent and concerning “Java Update” pop-up appearing on their WordPress website. This type of deceptive notification is a common tactic used by attackers to compromise website visitors. Our investigation revealed a malicious plugin operating stealthily within their WordPress environment. What Did We Find?

Fashion’s a high-speed chase—designers are under the gun to dream up fresh looks, churn them out , and get them to eager shoppers, stat. Consumers don’t just want new styles; they want them yesterday. Enter technology, the secret sauce helping brands keep pace. From sketch to shelf, digital tools are rewriting the rules, letting creative teams work faster, smarter, and with more spark.

Today, I’m pleased to announce the formation of a new WordPress AI Team, a dedicated group focused on accelerating and coordinating artificial intelligence projects across the WordPress ecosystem. AI is already transforming how people create and manage content online. As this technology evolves, it’s essential that WordPress remains at the forefront, ensuring innovation happens in the open, guide

Most teams waste time trying to round people out. We’re done with that. Instead of patching weaknesses, we’re surrounding strengths. Using the right support, the right tools, and a focused use of AI to build a sharper, more human team. Brilliant at one thing, dangerous at ten.

It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again, and it’s “ agentic AI .” And right as I started experimentin

Drowning in documents, meeting notes, and scattered data? Wondering how to extract meaningful insights without wasting hours sorting through files? In this article, you’ll discover how to use NotebookLM to turn your content into an intelligent, searchable resource so you can streamline your workflows, surface key insights, and make smarter decisions faster. Why NotebookLM Matters […]

We notice the current most when we’re headed against it. It’s easy to take our advantage for granted when we’re headed the other way and it’s helping us. Related: When I’m on my bike, I generally hope that drivers will cut me some slack–a lesson that’s easy to forget when I’m the one who’s driving.

Lead generation is the backbone of any successful marketing strategy. Capturing leads is key to growing your business, whether you’re building an email list, gathering data from potential customers, or tracking interest in your services. WordPress users can access a wide range of plugins and tools for creating lead capture forms. This article shows a […] Read More…

Through cryptocurrency payments from supported blockchain networks, CryptoPay offers WordPress site owners a commission-free solution with self-custody control. This CryptoPay review will look at the feature set, pricing, and usability to help you decide if it’s the right payment gateway for you.

During Google’s annual I/O developer conference, they simultaneously released a combination of dozens of other AI tools and features – literally dozens. Here are the top six, along with a summary of some of the others.

Are you fed up with overspending on your business phone system? Or maybe you’re a startup looking for a cost-effective solution that still has all the features you need? RingCentral is a great option for many companies and entrepreneurs (in fact, we often recommend it to WPBeginner readers).

Data becomes information when at least one of two related things are true: We learn something for next time We make different decisions or take new actions If you’re not getting one of these things, then the data is simply noise. A distraction that wastes our time and confuses us. Breaking news is up to the recipient.

One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has a lot to say about how social, community, and customer marketing all work together as one. And as our 15-minute interview stretched into a 90-minute coffee chat, folks, it got really hard to distill it down into only three lessons.

The reason that most memos, speeches and edicts fall flat is simple: we get stuck on the idea that we’re talking to a crowd. When we’re speaking or writing, the crowd is just an illusion. What’s actually happening is that there is one person over there, another over there, repeated again and again until it’s easier to imagine it’s a mass audience. The alternative method is simple: find one person

AI models primarily use a text or speech interface. Type what you want and it types back. Say what you want it talks back. This is fancy, a breakthrough, a little showy. And if the user brings the right skills, it’s an extraordinary way to interact. But the AI UX people (the few that are paying attention, not simply racing to keep up with the engineers) are missing an opportunity.

Last month, a customer reached out to us after noticing suspicious URLs on their WordPress site. Visitors reported being prompted to perform unusual actions. We began our investigation, scanning the site for common malware indicators and looking for signs of obfuscated JavaScript or injected iframes. What we found, however, was more subtle and potentially more dangerous.

Are you considering using a virtual number for your WhatsApp Business account? While it might seem like a good option, I’ve seen countless businesses face serious problems trying this approach. I’m talking about business numbers getting blocked, or WhatsApp straight-up refusing to accept the virtual number. So, what’s going on? And what’s the solution? In this guide, I’ll share everything you nee

Not all customers are fans. And not all fans are the sort of customers you can thrive with. Cadres of supporters often migrate into one of two camps… The generous stans (a more positive riff from a twenty-year-old Eminem track), are there for the work and the change being made, all the time. It’s a form of support, but more than that, identity. Tribes with leaders, making a difference supporting

Image Source The marketplace is becoming more crowded than ever in our digital era. If you own a small business or a big brand, you are always competing with an abundance of advertisements, branded articles, and promotional offers that appear to your customers. Because there is so much competition, it is becoming difficult and more expensive to be noticed.

Stricter laws. No more third-party cookies. AI is rewriting the rules. If you build with WordPress, privacy is now mission-critical. In this article, we break down 10 privacy trends every developer needs to know to future-proof sites and keep clients compliant. Because in 2025, privacy isn’t just a checkbox, it’s your competitive edge.

Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “ Otter on a plane using wifi .” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around November 2022. Source And here is his result in August 2024. Source

Struggling to get your Instagram posts noticed, let alone shared? Wondering how top creators and brands consistently craft content that drives engagement and reach? In this article, you’ll discover proven strategies for creating high-performing Instagram content that grabs attention, encourages shares, and delivers real results so you can grow faster without chasing off-brand trends.

All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic change, and it’s no longer concentrated in the han

A new Cloudflare infection has once again been targeting WordPress sites. This new iteration of malware mimics a legitimate-looking Cloudflare verification page, which then tricks victims into following various commands and downloading malware. This style of malware is not new – our researcher Ben Martin wrote about a similar campaign targeting WordPress sites back in March. The difference