BLOG.BUFFERAPP.COM — Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since…

TECHCRUNCH.COM — “We’re getting to a size where it’s worth really taking a careful look at what are all the things that we can do to make social media the most positive force for good possible,” Facebook Chief Product Officer Chris Cox told TechCrunch about the company’s new milestone. 13 years after launching and less than 5 years after hitting 1 billion, Facebook now has 2 billion monthly active users.

JEFFBULLAS.COM — In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error before you get an ad that has a high click-through-rate (CTR) with a low cost-per-click (CPC).

FASTCOMPANY.COM — As of yesterday afternoon, Zuckerberg said over 650 students had registered [to] use thefacebook.com. He said that he anticipated that 900 students would have joined the site by this morning.”I’m pretty happy with the amount of people that have been to it so far,” he said.—The Harvard Crimson,…

BLOG.HOOTSUITE.COM — TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to. Continue reading for a list of our favorite TED Talks that can make you a better social media marketer.

INC.COM — Maybe you have a cool app in mind that you would like to develop… but you don’t know who to hire to code it, much less the money. No problem: If you’re a DIY kind of person, Apple released a free app development curriculum in the iBooks Store. While the curriculum is designed for high school and community college students — and select schools will start offering the curriculum this fall — you don’t have to attend school to learn to code in Swift, Apple’s programming language.

TECHCRUNCH.COM — Joseph Flaherty Contributor Joe Flaherty is director of Content & Community at Founder Collective. More posts by this contributor: Venture capital is a hell of a drug, and it’s possible to overdose on VC, but for most founders that is a champagne problem….

CONTENTMARKETINGINSTITUTE.COM — Editor’s note: You may have missed this article when CMI published it last year. We’re publishing this update since blogging continues to be among the tactics content marketers consider most critical to their success. Despite how much work is involved, blogging often is thought of as one of the…

BLOG.HOOTSUITE.COM — Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe.