Wild animals forage. They spend calories and take risks to acquire food. If the required work and risk expended are more than the food they acquire, they go extinct. The goal is to get as many calories as possible for as little effort as possible. If there’s a surplus, their instinct is to have kids until there isn’t a surplus. It’s a search for calories. Cavemen were in a similar situation. Inve

SEO is dead, long live SEO! That’s how it feels, at least, as both AI-powered search and user-generated content take hold in our digital lives. Today’s master in marketing knows a thing or two about user-generated content and how brands can make it work for them. (And read to the end to find out whether she thinks SEO is actually dying.) Meet the Master Shelagh Dolan Content marketing lead, Quora

We believe everyone deserves access to quality WordPress development education, regardless of financial circumstances. That’s why we’re excited to announce that we’re giving away one free spot in our upcoming Modern WordPress Fast Track course to someone who couldn’t otherwise afford it. About the Course Modern WordPress Fast Track is a 10-week course that will… Read More »

Subdomain SEO and Setup for WordPress Sites Subdomains are a neat solution for serving different content to different users and streamlining their experience on your site. Apart from the technical side of creating a new subdomain on your website, there’s also the issue of subdomain SEO. Ensure your domain and subdomain gain the most benefit […]

At WP Mayor, we’ve started treating AI like an assistant, not a replacement. It handles the repetitive work like initial drafts, summaries, and formatting, so that we can focus on strategy, creativity, and meaningful output. This is how we’re using AI to work smarter without losing our voice.

Reddit is inherently simple — think old-school internet forums. And despite — or perhaps because of — that simplicity, it can be overwhelming. I can’t tell you how many rabbit holes I’ve found myself surfing down, only to realize I’ve lost a ton of time or that I’m not doing what I set out to do. While the time lost to the scroll can feel like just another social platform, thinking of Reddit like

When it comes to AI, it’s easy to get distracted by all the flashy demos and headlines that are constantly splashed across social media. But the fact is, most people still aren’t leveraging AI in one of the simplest, most impactful ways it can be used: by creating an AI project assistant. An AI project assistant can help you manage a wide range of projects across a wide range of business environm

I still remember how uncomfortable I felt the first time someone suggested I needed to “build my personal brand.” It seemed so … self-promoting. Weren’t my ideas and work supposed to speak for themselves? But as I looked around at who was actually gaining traction in my industry, I noticed something important. The most talented people weren’t necessarily getting opportunities. The ones who show

?Feeling unsure how to stay emotionally connected in a world increasingly driven by AI? Wondering how to preserve your authenticity and human touch while embracing powerful new technologies? In this article, you’ll discover how to integrate emotional intelligence with AI tools. IQ vs. EQ and Why Emotional Intelligence Matters to Marketers in an AI-Driven World […]

Images can quietly wreck your site. They generally slow pages down, eat bandwidth, and frustrate users if they take too long to load – especially on mobile. Any solution to this?

Hot take: I don’t think everyone needs a personal brand . Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? I’ve done it myself. I founded newsletter Morning Brew, which gives business updates with personality. Each send has a lighthearted, but inform

Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. This year, tons of digital marketing campaigns

When I first started exploring artificial intelligence (AI) tools, I was overwhelmed by all the technical jargon and complex explanations. However, I knew there had to be a simpler way to understand and use AI without getting lost in the technical details. What I’ve discovered is that AI can be incredibly powerful for small businesses – but only if you know which tools actually matter and how to

Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be achieved. Exactly how many followers/sales/resources/compliments would be enough?

Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that no one is talking about? But today’s master is no stranger to seismic changes

…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the joke, who want to go where you’re going–is far more reliable. If you want to win an election

We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave yourself room if it doesn’t arrive. Lowering expectations is a way to ensure that tomorrow is even better than you

Through sophisticated integration with leading AI models, vibe coding transforms the development process by letting you describe what you want in natural language instead of writing code. This post explores how this revolutionary approach is changing the landscape for WordPress developers and what it means for the future of web development.

Have you asked yourself, “Why is my WordPress site slow?” while relying on a bunch of plugins? Or wondered why three or four tools are required just to make your site load faster? Are there others out there? People experience this daily. They don’t want 14 different options, some of them requiring annoying technical setup, only for things not to […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, I’ve spent the last eight years observing trends in the space . There’s been a lot of ev

From freelancer to successful co-founder, Ionut Neagu has worked with WordPress for 13+ years. Along the way, he has grown his company, Themeisle, into one of the most respected names in the WordPress ecosystem. Their flagship products, including Neve and Hestia, are helping shape the future of website building and WordPress theme development. Like many scrappy entrepreneurs, he started with litt

I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An AI can’t lie, because it doesn’t know it’s lying. In that sense, it’s sort of pathological,

In this guide, we break down 3 overlooked data privacy issues (like outdated policies and missing consent) that could land you in hot water, and show you how to fix them fast to stay compliant, build trust, and keep your site risk-free!

?Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers are using Threads to spark conversations, build community, and stay ahead of competitors? In this article, you’ll discover actionable tips for using Instagram Threads strategically—so you can increase visibility, engage authentically, and turn followers into fans. The Value of Instagram Threads […]

Workers have rarely gotten the long end of the stick. The seduction of “do what you’re told and you’ll win valuable prizes” often doesn’t hold up to scrutiny, and so it’s not surprising that many people are skeptical about delivering something extra–work is called work for a reason. At the same time, one of the best career choices you can make is to hire a great boss. A great boss will support

WordPress Campus Connect, initially launched in October 2024 as a pilot program , has now been formally established as an official event series due to its resounding success. The inaugural program, spearheaded by myself, Anand Upadhyay , garnered immense enthusiasm from 400 Indian students who were eager to engage in hands-on WordPress training. WordPress Campus Connect transcends the conventional

Whether you’re building a members-only forum, a social network, or a content-driven hub, the right plugin can make all the difference. In this guide, we reveal the best WordPress community plugins to help you grow engagement, loyalty, and even new revenue streams…no coding needed!

Life can change in a second. One day, everything feels smooth. Next, a surprise event can shake up your whole world. It might be a workplace injury, a car accident, a sudden illness, or losing a job. These moments don’t just affect your emotions — they hit your finances too. Many people find it hard to manage money when life throws challenges their way. Bills pile up, and savings disappear faster

Last week, a friend who manages multiple WordPress sites called me in a panic. A routine plugin update had broken his client’s navigation menu, but he didn’t notice until customers started complaining. This is a common problem I’ve seen countless times, and it’s exactly why visual regression testing is so important for WordPress website owners. Visual regression testing might sound complicated.

It’s thrilling when someone reads our minds. Sometimes we call it hospitality, or smart user interface design. Sometimes, it simply feels like being seen. The person or the system knows what you need, perhaps before you even realize what that might be. This is